The Truth Behind the "No Nitrates Added" Label
The phrase "no nitrates or nitrites added" is a common and often misleading label found on many deli meat products, including various Hillshire Farm turkey varieties. While this statement is technically true regarding synthetic nitrates, it doesn't mean the product is completely free of these compounds. The key is to look for the asterisk on the packaging and read the fine print, which reveals that nitrates and nitrites are added in the form of natural ingredients like celery juice powder and sea salt. In the curing process, the nitrates from celery juice powder convert to nitrites, which function similarly to synthetic versions by preserving the meat, preventing bacterial growth, and maintaining the characteristic pink color.
How Natural Nitrates Compare to Synthetic Ones
From a chemical standpoint, nitrates from celery powder are identical to their synthetic counterparts once they've been processed. The body treats them the same way, and both can potentially form nitrosamines, which are carcinogenic compounds. The primary difference lies in consumer perception, with many believing that “natural” or “uncured” products are healthier. The use of celery powder allows manufacturers to market their products with a "cleaner" label, even though the chemical reaction that preserves the meat is fundamentally the same. The real health concern with nitrates and nitrites, regardless of source, is the formation of nitrosamines when meat is cooked at high heat.
Hillshire Farm Turkey Product Analysis
To see how this applies to specific products, consider these examples from Hillshire Farm's lineup:
- Ultra Thin Oven Roasted Turkey Breast: The ingredients include "natural flavorings (including celery juice powder)" and a note that says "No nitrates or nitrites added (except for those naturally occurring in the celery juice powder and sea salt)".
 - Naturals Slow Roasted Turkey Breast: This product also explicitly mentions "no nitrates or nitrites added**" with the asterisk leading to the explanation about cultured celery powder and sea salt.
 - Lower Sodium Oven Roasted Turkey Breast: Similarly, this variety contains "cultured celery powder*" and the same disclaimer about naturally occurring nitrites.
 
This consistent ingredient list and labeling across different Hillshire Farm turkey products confirms that while they may not have added synthetic nitrates, they do contain naturally sourced ones.
The Role of Celery Powder in Curing
Celery juice powder is a concentrated source of naturally occurring nitrates. When it's added to meat, bacteria convert the nitrates into nitrites. These nitrites then serve multiple purposes, including:
- Preventing bacterial growth: This is a crucial food safety function, particularly for inhibiting the toxin-producing Clostridium botulinum.
 - Creating cured flavor: Nitrites contribute to the specific flavor profile of cured meats by preventing the development of rancid off-flavors.
 - Fixing the pinkish color: The nitrites react with the meat's myoglobin to give it the characteristic pink or red color associated with cured meats.
 - Acting as an antioxidant: Nitrites can inhibit lipid oxidation, which would otherwise cause the meat to spoil faster.
 
Comparison Table: Cured vs. Uncured Turkey
| Feature | Conventional Cured Turkey | "Uncured" (Naturally Cured) Turkey | 
|---|---|---|
| Preservative Source | Synthetic sodium or potassium nitrite/nitrate | Natural sources like celery juice powder, sea salt | 
| Nitrate Content | Varies by brand and recipe; may contain residual levels | Contains naturally occurring nitrates from celery powder | 
| Labeling | Lists specific chemical additives (e.g., sodium nitrite) | Labeled as "no nitrates or nitrites added*" with a disclaimer | 
| Health Implications | Potential risk of nitrosamine formation when cooked at high heat | Potential risk of nitrosamine formation from natural nitrates | 
| Flavor | Consistent, classic cured meat flavor | Cured flavor profile, but may vary slightly | 
| Microbial Safety | Effective at inhibiting harmful bacteria like C. botulinum | Equally effective at inhibiting bacteria due to converted nitrates | 
Deciphering the Fine Print
For consumers, the most important step is to read the ingredient list carefully, rather than just relying on marketing claims on the front of the package. The inclusion of ingredients like "celery juice powder," "cultured celery powder," or "sea salt" alongside a "no nitrates added" claim is a key indicator that the product still contains a source of curing agents. This is a USDA loophole that allows manufacturers to label products as "uncured" even though they undergo a curing process using natural sources of nitrates. Understanding this helps consumers make truly informed decisions based on their dietary preferences or health concerns.
Conclusion
The question "Does Hillshire Farm turkey have nitrates?" has a nuanced answer. While many of their products carry a "no nitrates or nitrites added" label, the asterisk reveals that nitrates and nitrites are present through the use of natural sources like celery juice powder. The body processes these naturally derived compounds similarly to synthetic ones, and health concerns like the potential formation of carcinogenic nitrosamines when cooked at high heat are not eliminated simply by choosing a "natural" product. Consumers concerned about nitrates should be diligent about reading the full ingredient list to understand the preservation method being used. For those seeking to avoid all forms of cured meat preservatives, the best option remains truly fresh, unprocessed turkey.
Further Reading
For an in-depth review on nitrites and health risk issues, the National Institutes of Health provides a comprehensive overview of the science behind these compounds, alternatives, and consumer concerns. https://pmc.ncbi.nlm.nih.gov/articles/PMC9654915/