Understanding the "Natural" Label
When shopping for food, the term "natural" is often interpreted by consumers as a sign of minimal processing and fewer additives. However, food labeling regulations do not define "natural" as strictly as one might assume, particularly concerning the use of sugar. In the case of Jif Natural, the term primarily differentiates it from standard Jif by using palm oil as a stabilizer instead of fully hydrogenated vegetable oils. This prevents the need for stirring, but it does not mean the product is free of added sweeteners like sugar and molasses, which are included to enhance flavor and texture. Consumers looking for peanut butter with no added sugar should read labels carefully, as some brands offer specific no-sugar-added options.
Jif Natural vs. Other Jif Products
Understanding the differences between Jif products helps in making informed choices. A key distinction is in the stabilizers used and the presence of added sugars. For instance, Jif Natural uses palm oil and includes added sugar and molasses, while Regular Jif uses fully hydrogenated oils and also contains added sugar and molasses. Jif does offer a 'No Added Sugar' version, which uses palm oil but omits added sweeteners. This version is a healthier choice for those avoiding sugar. The comparison below highlights these differences:
| Feature | Jif Natural | Regular Jif | Jif No Added Sugar | 
|---|---|---|---|
| Added Sugars | Yes | Yes | No | 
| Stabilizer | Palm Oil | Fully Hydrogenated Vegetable Oils | Palm Oil | 
| Stirring Required? | No | No | No | 
Conclusion
In summary, Jif Natural peanut butter contains added sugar and molasses. The "natural" label refers to the palm oil stabilizer, not the absence of sugar. For a truly no-sugar-added option, look for Jif's "No Added Sugar" product or brands with only peanuts and salt. Always check the ingredient list.