Just Bare's Processing: The Water Chilled Method
When consumers ask, 'Does Just Bare use chlorine?', the definitive answer from the company is no. Instead of a chemical rinse, Just Bare employs a 'water chilled' method to cool the chicken after processing. This approach is different from both 'air chilling' and the more controversial 'chlorine washing' associated with certain poultry products. By opting for a water-based cooling process without chemical additives, Just Bare aligns with its brand promise of delivering pure, all-natural chicken.
The company highlights that its products are minimally processed, contain no artificial ingredients or preservatives, and come from chickens raised without antibiotics. This transparent approach allows consumers to feel confident about the quality and contents of the chicken they are purchasing. While the term 'water chilled' is used, it is distinct from practices in other countries that may use antimicrobial rinses within the water solution.
The Broader Context: Chlorine Washing in Poultry
To better understand why Just Bare's non-chlorine stance is significant, it's important to look at the broader context of poultry processing. Chlorine washing, also known as a Pathogen Reduction Treatment (PRT), involves rinsing chicken carcasses with a chlorinated water solution to reduce bacterial contamination like Salmonella and Campylobacter. This practice is common in the US, although many American plants have moved towards alternatives like organic acid washes. The practice is banned in the European Union (EU) and the UK, which prioritize higher hygiene and welfare standards throughout the 'farm to fork' process rather than relying on an end-of-production rinse.
The Debate Surrounding Chlorine-Washed Chicken
The safety of chlorine-washed chicken has long been a subject of debate. US regulators, including the USDA, consider the practice safe, stating that the residue levels are of 'no safety concern'. Supporters also point out that chlorine is used to make drinking water safe and to clean other food items like bagged salads. However, opponents, like the EU and animal welfare organizations, argue that the practice can be used to compensate for lower animal welfare and hygiene standards earlier in the production chain. The European Food Safety Authority (EFSA) agreed that residue levels were not a concern but maintained the ban to incentivize better hygiene from the start. Concerns also exist about potential long-term environmental impacts and the formation of chloroorganic compounds.
Just Bare's Commitment to Quality
Just Bare's processing, which omits the use of chlorine, is part of a larger commitment to providing a 'clean-label' product. This commitment is reflected in several aspects of their production:
- No Antibiotics, Ever: Just Bare chicken is sourced from birds raised with absolutely no antibiotics.
- No Artificial Ingredients: The chicken is minimally processed with no artificial ingredients or preservatives, a key selling point for health-conscious consumers.
- Cage-Free Raising: The chickens are raised cage-free on American farms, with room to roam in barns.
- Responsible Sourcing: Just Bare emphasizes transparency and responsible sourcing from American farms.
- Recycled Packaging: The company incorporates sustainable practices, such as using 100% recycled packaging for some products.
By focusing on these practices, Just Bare seeks to differentiate itself from competitors that may use more conventional processing methods, including chlorine rinses. For consumers concerned about the chemicals used in their food, this provides a clear and appealing alternative.
Comparison: Just Bare vs. Conventional Chlorine-Washed Chicken
| Feature | Just Bare Chicken | Conventional Chlorine-Washed Chicken |
|---|---|---|
| Chlorine Used? | No | Often used in some US processing plants |
| Chilling Method | Water Chilled | Often Water Chilled with antimicrobial rinses added |
| Antibiotics Used? | No antibiotics, ever | Often used |
| Additives/Preservatives | No artificial ingredients or preservatives | May contain various additives |
| Quality Focus | Farm to fork, higher welfare standards emphasized | End-of-line disinfection, potential for lower upfront hygiene |
Conclusion
The question of 'Does Just Bare use chlorine?' is straightforwardly answered with a firm 'no'. The brand's decision to use a water-chilled method without chemical intervention is a key differentiator in a market where consumers are increasingly concerned about food transparency and processing techniques. By clearly stating their methods and committing to standards like no antibiotics and no artificial ingredients, Just Bare positions itself as a trustworthy option for those seeking purer protein. For more information on their practices and products, you can visit their official website Just Bare Foods. Ultimately, for consumers prioritizing a minimally processed product free of a chlorine rinse, Just Bare offers a clear choice.
