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Does Sainsbury's Sell Gluten-Free Products?

4 min read

According to research from Mordor Intelligence in September 2025, the UK's gluten-free market is expected to grow, with supermarkets and hypermarkets holding nearly 50% of the market share. This makes it easier than ever to find gluten-free products, and Sainsbury's is one of the key retailers addressing this demand.

Quick Summary

Sainsbury's offers a comprehensive range of gluten-free products under its dedicated 'Free From' brand and through other major brands. Shoppers can find these items both in dedicated aisles in-store and through a specialised section online, catering to various dietary needs.

Key Points

  • Sainsbury's Sells Gluten-Free Products: Yes, Sainsbury's offers an extensive range of gluten-free items under its own 'Free From' brand and other specialist labels, catering to dietary requirements.

  • Dedicated 'Free From' Section: Most Sainsbury's stores have a distinct 'Free From' aisle that consolidates chilled, frozen, and ambient gluten-free products to simplify shopping.

  • Comprehensive Online Range: The Sainsbury's website has a user-friendly 'Free From' category, allowing online shoppers to easily browse and filter the full selection of gluten-free products.

  • Variety of Own-Brand Products: The supermarket's own 'Free From' brand includes staples like bread, pasta, cakes, and ready meals, providing affordable gluten-free alternatives.

  • Check Labels for Safety: While packaged 'Free From' items are produced under controlled conditions, shoppers with coeliac disease must check all product labels due to potential cross-contamination risks, especially for goods prepared in-store.

  • Extensive Product Categories: Shoppers can find gluten-free options across numerous categories, including bread and cakes, pasta and noodles, frozen foods, biscuits and snacks, and ready meals.

In This Article

Sainsbury's 'Free From' Range: Your Gluten-Free Destination

Yes, Sainsbury's sells a wide and ever-expanding range of gluten-free products. The supermarket has a long-standing commitment to providing for customers with dietary requirements, consolidating its efforts under its own 'Free From' brand. For those with coeliac disease or gluten intolerance, this makes shopping much more straightforward. Sainsbury's stocks everything from everyday essentials to indulgent treats, ensuring you don't have to compromise on taste or variety.

Finding Gluten-Free Products Online and In-Store

Shopping for gluten-free items at Sainsbury's has become more convenient in recent years. For online shoppers, the dedicated 'Free From' hub on the Sainsbury's website allows you to filter and browse a vast selection of products. In-store, shoppers will typically find the 'Free From' section in a specific area, often combining chilled, frozen, and ambient products for easy navigation. Some larger stores have even trialled new formats to make this aisle more prominent and comprehensive.

Sainsbury's Own-Brand 'Free From' Options

Sainsbury's has invested heavily in its own-brand 'Free From' line to provide affordable and accessible alternatives. This includes many staple items that are often hard to find in a gluten-free format. Examples include:

  • Bread and Baked Goods: A variety of sliced loaves (white, brown, seeded), rolls, wraps, crumpets, and special-occasion cakes.
  • Pasta and Grains: Options like fusilli, penne, and spaghetti made from rice or other gluten-free alternatives.
  • Sweet Treats: Indulgent options such as biscuits, cookies, chocolate brownies, and flapjacks.
  • Ready Meals and Pies: A selection of convenient ready meals, pies, and quiches for quick and easy gluten-free dinners.
  • Breakfast Foods: Various cereals, porridge oats (checked for cross-contamination), and cereal bars.

Comparison Table: Sainsbury's Own-Brand vs. Other Brands

To give you a better idea of the variety, here is a comparison of some popular gluten-free products available at Sainsbury's, contrasting their own 'Free From' brand with well-known alternatives.

Product Category Sainsbury's Own-Brand 'Free From' Other Gluten-Free Brands at Sainsbury's
Bread White Sliced Bread, Seeded Sliced Bread Warburtons, Genius, Promise Gluten Free
Pasta Fusilli, Penne, Spaghetti, Lasagne Sheets Rummo Gluten Free, Freee
Savoury Snacks Ancient Grain Snack Crackers Nairn's Oatcakes, Eat Real Lentil Chips
Frozen Goods Garlic Bread Baguettes Birds Eye Gluten Free Breaded Fish Fingers, Strong Roots
Cakes/Biscuits Chocolate Brownies, Flapjack Slices, Cookies Schar Biscuits, Lazyday, We Love Cake

Navigating the Store Safely

While Sainsbury's provides excellent labelling, it's crucial for those with severe coeliac disease to remain vigilant. The Coeliac UK website provides useful information on how retailers manage allergens. Sainsbury's own allergen information states that for products prepared in-store (such as from the bakery or deli counter), there is a risk of cross-contamination due to the open environment. Therefore, it is always recommended to check product packaging thoroughly, especially for packaged items from the 'Free From' aisle, and to be cautious with loose or fresh-prepared foods.

Conclusion

In summary, the answer to "Does Sainsbury's sell gluten-free products?" is a resounding yes. They cater to gluten-free dietary needs with a dedicated 'Free From' section both in-store and online, featuring a diverse array of own-brand and specialist brand products. Sainsbury's commitment to improving the shopping experience, including trials for consolidated aisles, reflects the growing demand and importance of the gluten-free market. Shoppers can confidently find a wide variety of gluten-free essentials, treats, and ready meals, making a gluten-free diet more manageable and enjoyable than ever before.

Frequently Asked Questions

1. Does Sainsbury's have a dedicated gluten-free section? Yes, most Sainsbury's stores have a specific 'Free From' aisle where you can find a comprehensive range of gluten-free products.

2. Are Sainsbury's own-brand products reliable for coeliacs? Sainsbury's own-brand 'Free From' products are subject to strict allergen controls and are generally considered safe, but individuals should always check the label for the latest information due to potential recipe changes.

3. Can I find gluten-free food in the Sainsbury's restaurant or café? While some restaurants may offer options, availability can be limited and cross-contamination is a risk. It's best to check with staff directly for the most accurate information on prepared-on-site meals.

4. Is it easy to find gluten-free items when shopping online at Sainsbury's? Yes, the Sainsbury's online grocery website features a dedicated 'Free From' category with further filtering options, making it simple to find gluten-free items.

5. Does Sainsbury's carry other free-from items besides gluten-free? Yes, the 'Free From' range also includes products suitable for other dietary needs, such as dairy-free, vegan, and nut-free.

6. What types of gluten-free products are available in the frozen section? The frozen section often includes items like gluten-free garlic bread, fish fingers, and ready meals, as well as dessert options like ice cream.

7. Is Sainsbury's Free From range available in all store sizes? While larger stores typically have a more extensive 'Free From' range, most convenience and local stores will still carry a core selection of essential gluten-free products.

Frequently Asked Questions

No, it is not difficult to find gluten-free items at Sainsbury's. The supermarket has a clearly marked 'Free From' section in-store and a dedicated category on its website to make shopping simple and efficient.

Sainsbury's own-brand 'Free From' items adhere to strict UK regulations and are generally safe for those with coeliac disease. However, it is essential to always read the packaging, as product ingredients can change, and exercise caution with goods prepared in open, in-store environments.

Yes, Sainsbury's sells a variety of gluten-free pasta, including its own 'Free From' brand options like fusilli, penne, and spaghetti, as well as products from other specialist brands like Rummo and Freee.

Yes, Sainsbury's offers its entire 'Free From' range for online delivery. You can browse and order from the dedicated online category for home delivery or collection.

Sainsbury's offers a variety of gluten-free bread options, including standard sliced loaves, rolls, wraps, and crumpets from its own brand and others like Warburtons and Genius.

Yes, the frozen food section contains numerous gluten-free options, such as breaded fish fingers, garlic bread, and some ready meals, typically found within or near the 'Free From' aisle.

Yes, Sainsbury's stocks gluten-free oats in its 'Free From' range. These are specifically processed to avoid cross-contamination with gluten-containing grains, a detail important for those with coeliac disease.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.