The Built Bar Promise: Low Sugar, High Protein
Built Brands has built a strong reputation around its product's low sugar content and high protein count, positioning them as a healthier alternative to typical candy bars. Unlike many protein bars that are loaded with sugar to improve taste, Built relies on a blend of premium whey protein isolate, collagen, and alternative sweeteners like erythritol and stevia. The chocolate coating is made with 100% real dark chocolate, adding to its dessert-like appeal while still keeping sugar in check. This combination has made them popular among dieters, fitness enthusiasts, and those following a ketogenic lifestyle.
Breaking Down the Sugar Content by Bar Type
Not all Built products are created equal when it comes to sugar. The nutritional information varies between their classic bars and the newer 'Puff' line, which features a lighter, marshmallow-like texture. It's important to check the label for the exact flavor you're consuming to get an accurate reading.
How much sugar is in a built protein bar (classic)?
The original Built Bars are known for their particularly low sugar levels. Most flavors in the classic line contain 4 grams or less of sugar per bar. This low sugar count is balanced with a substantial amount of protein, typically 17 to 19 grams. They are sweetened with erythritol and stevia, which provide sweetness without adding carbohydrates that impact blood sugar levels. This makes them an attractive option for those closely monitoring their sugar and carbohydrate intake.
How much sugar is in a Built Puff?
The Built Puffs, with their fluffy, marshmallow-like center, generally contain slightly more sugar than the classic bars. Many of the Puffs, including flavors like Coconut, Mint Chip, and Salted Caramel, list 6 grams of sugar per bar. Some puff flavors, like the Cookie Dough Chunk Puff, may have as much as 8 grams of sugar. This is still significantly less than a traditional candy bar, but it is a noticeable increase from the original Built Bar formula. The higher sugar content may be part of what contributes to their sweeter, fluffier texture.
Flavor-Specific Sugar Details
Here is a list of sugar content examples for some popular Built Bar flavors:
- Coconut Puff: 6g sugar
- Mint Chip Puff: 6g sugar
- Salted Caramel Puff: 6g sugar
- Churro Puff: 6g sugar
- Brownie Batter Puff: 6g sugar
- Peanut Butter Puff: 6g sugar
- Cookie Dough Chunk Puff: 8g sugar
Sugar vs. Sugar Alcohols: A Closer Look
The low sugar count in Built Bars is achieved through the use of sugar alcohols, primarily erythritol. While these sweeteners do not have the same impact on blood sugar as regular table sugar, it is important to understand what they are. Sugar alcohols are carbohydrates that are not fully absorbed by the body, so they contribute fewer calories and have a minimal effect on insulin levels. However, consuming sugar alcohols can lead to digestive issues for some individuals, such as bloating, gas, or a laxative effect, particularly when consumed in large quantities. Stevia, a plant-based, calorie-free sweetener, is also used to enhance the flavor.
Built Bars vs. Other Protein Bars: A Comparison
To put Built Bars' sugar content into perspective, here's a comparison with a few other well-known protein bar brands.
| Feature | Built Bar (Classic) | Built Bar (Puff) | Quest Bar | Pure Protein Bar |
|---|---|---|---|---|
| Protein | ~17-19g | ~17g | ~20-21g | ~21g |
| Calories | ~130-180 kcal | ~140-160 kcal | ~180-210 kcal | ~180-200 kcal |
| Sugar | ≤4g | 6-8g | <1g (sweetened with erythritol/sucralose) | ≤5g |
| Main Sweetener | Erythritol, Stevia | Erythritol, Stevia | Erythritol, Sucralose | Maltitol, Sucralose |
| Fiber | 6-8g | 6-8g | ~13-15g | ~1-3g |
This table highlights that while all these brands aim for low sugar, the specific sweeteners and overall nutritional profiles differ. Built Bars stand out for having a very low sugar count, even in their classic formula, though the Puffs have a moderate amount. Some competitors may have even lower sugar, but may contain different sweeteners or less fiber.
How Built Bars Fit into a Healthy Diet
Given their nutritional profile, Built Bars can be a convenient addition to a balanced diet, but they are not a whole food and shouldn't be relied on exclusively. They are an effective tool for a number of dietary goals:
- Post-Workout Fuel: The high protein content, primarily from whey isolate and collagen, can help support muscle repair and recovery after exercise.
- Managing Cravings: The low sugar count and sweet taste can satisfy a sweet tooth without the sugar spike associated with regular candy, which can be helpful for weight management.
- On-the-Go Snacking: They offer a convenient, pre-portioned snack for busy individuals who need a protein boost without having to prepare a meal.
However, it's worth noting that nutritionists often consider Built Bars and similar products as 'highly processed' due to their ingredients, including protein isolates, sweeteners, and additives. While a better choice than a candy bar, they are not a replacement for a balanced diet of whole foods. For optimal health, consider pairing a Built Bar with a whole food source like a piece of fruit to get a more complete range of nutrients.
Conclusion
In summary, the amount of sugar in a Built protein bar is quite low, ranging from 4 grams or less in classic bars to 6-8 grams in the 'Puff' variety. The company achieves this by using sugar alcohols like erythritol and stevia rather than high amounts of sugar. While this makes them a favorable choice for those monitoring sugar intake and offers a healthier alternative to typical sugary snacks, it's still essential to consider the overall nutritional context. For a balanced, healthy diet, Built Bars can serve as a beneficial, low-sugar treat, but they should complement, not replace, nutrient-dense whole foods. Understanding the subtle differences between their product lines is key to making the best choice for your dietary needs. For further information and detailed product specifics, the official Built Bar website is a great resource.
For more information on protein bars and nutrition, check out this independent review: Built Bar Reviews: Honest Thoughts on Taste, Texture, Ingredients.
