A Closer Look at King Arthur's Gluten-Free Flours
King Arthur Baking Company offers several certified gluten-free products, but the two most popular for general home baking are their Measure for Measure Gluten-Free Flour and their Gluten-Free All-Purpose Flour. It's crucial to understand the differences to achieve the best results.
Measure for Measure Gluten-Free Flour
This blend is explicitly formulated for a simple 1:1 substitution in recipes that do not use yeast, such as cookies, cakes, muffins, and pancakes. Its blend of rice flour, brown rice flour, sorghum flour, tapioca starch, and potato starch, combined with xanthan gum, is designed to mimic the properties of traditional all-purpose flour without the gluten. Reviewers consistently praise this blend for its neutral flavor, lack of grittiness, and reliability.
Pros and Cons of Measure for Measure Flour
- Pros:
- Convenient 1:1 substitution for most recipes.
- Includes xanthan gum, eliminating the need to add it separately.
- Excellent performance for non-yeasted baked goods like cakes and cookies.
- No grittiness or aftertaste reported by most users.
- Cons:
- Not ideal for yeasted recipes, which may turn out dense.
- Some bakers note cookies may not spread as much as desired.
Gluten-Free Bread Flour
For serious bread bakers, King Arthur offers a dedicated Gluten-Free Bread Flour. Unlike the all-purpose blend, this flour is specifically engineered for yeast-leavened doughs, producing a soft, fluffy crumb and excellent rise. The key ingredient is gluten-free wheat starch, which helps create a dough that is easier to work with.
However, it's vital to note a significant caveat: this flour is not suitable for all individuals with celiac disease or high gluten sensitivity. The gluten-free wheat starch, while meeting FDA standards (less than 20 ppm of gluten), has caused reactions in some very sensitive people.
Performance Breakdown for Baked Goods
For cakes, cookies, and muffins, the Measure for Measure blend is a standout performer. King Arthur's own website features recipes designed specifically for this blend, showcasing its capability to produce tender, moist, and delicious results. Conversely, while some have experimented with yeasted items using the Measure for Measure flour, the denser results confirm it is not the optimal choice for bread. For bread, pizza crust, and bagels, the specialized Gluten-Free Bread Flour is the intended product and performs impressively, creating textures previously hard to replicate. This specialized flour works exceptionally well in bread machines.
King Arthur vs. The Competition
When evaluating King Arthur's performance, it's helpful to see how it stacks up against other popular gluten-free flour blends. A baking experiment by The Gluten Free Austrian compared King Arthur Measure for Measure to Cup4Cup and Bob's Red Mill, yielding some key insights.
| Specification | King Arthur Measure for Measure | Bob's Red Mill 1-to-1 | Cup4Cup Multipurpose |
|---|---|---|---|
| Best Use | 1:1 substitute for cakes, cookies, muffins, pancakes | Heartier recipes; muffins, pancakes | Cakes, cookies, delicate pastries, some breads |
| Texture | Fine, results in soft, delicate crumb | Can have a coarser, denser crumb | Can produce a light, puffy, and soft texture |
| Flavor Profile | Neutral, clean taste | Mild, slightly nutty flavor | Can have a slightly starchy taste |
| Key Differences | Very consistent results, dairy-free | Can be inconsistent and drier in some bakes | Contains dairy (milk powder), which acts as a binder |
| Cost | Mid-range, premium value | Often slightly cheaper than KA | Higher price point |
Conclusion: The Verdict on King Arthur's Gluten Free Flour
Overall, King Arthur's gluten-free flours are a very good, reliable choice for gluten-free baking, particularly the Measure for Measure blend for non-yeasted items. Its high quality and consistent results minimize the guesswork often associated with converting traditional recipes. However, the success of your baking depends heavily on selecting the right King Arthur blend for the job. While Measure for Measure is a versatile workhorse, bakers aspiring for soft, well-risen bread should opt for the specialized Gluten-Free Bread Flour, with the important caveat that those with high sensitivity to wheat starch should be cautious. For many home bakers, King Arthur provides a premium, dependable option that yields excellent, delicious results.