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Is Nutella vegan vs regular Nutella? A Nutritional Diet Comparison

4 min read

In late 2024, Nutella launched a plant-based version in select markets, sparking curiosity among consumers about the key differences between the new product and the classic. This comparison of is Nutella vegan vs regular Nutella? is vital for those following a vegan or plant-based diet, as it reveals much more than just a simple ingredient swap.

Quick Summary

The original Nutella contains dairy milk powder, making it non-vegan, while Nutella Plant-Based uses chickpeas and rice syrup as a plant-based substitute. The vegan version is slightly lower in sugar but shares the controversial palm oil ingredient with the regular spread.

Key Points

  • Regular Nutella contains milk: It is not a vegan product due to the inclusion of skimmed milk powder.

  • Nutella Plant-Based is dairy-free: The newer version replaces dairy milk powder with a combination of chickpeas and rice syrup, making it vegan-certified.

  • Nutritional profiles differ slightly: The vegan version has less sugar and slightly higher fat and protein compared to the classic Nutella.

  • Taste nuances exist: Taste tests show the plant-based spread has a more prominent nutty flavor, while the original is more chocolate-forward.

  • Both contain palm oil: Ferrero uses sustainable palm oil in both versions, but this remains an ethical concern for some consumers.

  • Cross-contamination is possible: The vegan product is produced in a facility that also handles milk, so it may contain traces, though it's certified vegan.

  • Many alternatives are available: Several brands offer palm oil-free, vegan chocolate hazelnut spreads, and homemade options are also popular.

In This Article

The Core Difference: Dairy vs. Plant-Based

The fundamental distinction between regular Nutella and Nutella Plant-Based lies in one ingredient: milk. The original Nutella formula includes skimmed milk powder, an animal-derived product that makes it unsuitable for vegans. For decades, this dairy content meant that those adhering to a strict vegan diet had to forgo the popular hazelnut spread entirely, turning instead to alternatives from other brands or homemade recipes.

Recognizing the growing market for plant-based foods, manufacturer Ferrero developed a new vegan-certified product to cater to a wider audience, including vegans and people with lactose intolerance. In this new formulation, the skimmed milk powder is replaced with a combination of chickpeas and rice syrup powder. This innovative blend was the result of extensive research and development, aimed at replicating the texture and delicate sweetness that milk powder provides in the original recipe.

Nutritional Breakdown of Nutella Varieties

Beyond the primary ingredient swap, a closer look at the nutritional labels reveals other subtle differences between the two products. While both are high in sugar and fat—with sugar being the first ingredient on the list for both—the plant-based version does offer some interesting variations.

Key Nutritional Differences per 100g

  • Sugar Content: Nutella Plant-Based is notably lower in sugar, containing around 45.4g per 100g compared to the classic Nutella's 56.3g. This represents a nearly 20% reduction in sugar content.
  • Fat Content: The vegan version has a slightly higher fat content at 31.8g per 100g, versus the original's 30.9g. This includes a minor increase in saturated fat.
  • Protein: With the addition of chickpeas, Nutella Plant-Based offers a modest protein boost, at 6.8g per 100g compared to the classic's 6.3g.
  • Calories and Carbs: The calorie and carbohydrate content are comparable, though the vegan version has slightly fewer carbohydrates overall.

Taste, Texture, and Ethical Considerations

According to taste tests, the vegan version is often described as having a more prominent, nutty flavor, while the original maintains a more classic chocolate-forward taste. The texture of the plant-based spread is also noted to be slightly softer and stickier. However, once spread on toast or other warm foods, many people find the differences less noticeable.

For many vegans, ingredients aren't the only ethical consideration; sourcing practices also play a major role. Both the regular and vegan versions of Nutella contain palm oil, a controversial ingredient linked to deforestation and habitat destruction for endangered species like orangutans. Ferrero states that its palm oil is 100% RSPO (Roundtable for Sustainable Palm Oil) certified, yet the ethical debate surrounding its production persists. For this reason, some ethically-conscious vegans may choose to avoid both products and opt for palm oil-free alternatives.

Regular vs. Vegan Nutella Comparison Table

Feature Regular Nutella Nutella Plant-Based
Vegan Status No (contains skim milk powder) Yes (vegan-certified)
Milk Substitute N/A Chickpeas and rice syrup powder
Approx. Sugar (per 100g) 56.3g 45.4g
Approx. Fat (per 100g) 30.9g 31.8g
Contains Palm Oil Yes, RSPO-certified Yes, RSPO-certified
Allergen Warning Contains milk May contain milk (cross-contamination)
Taste Profile Classic, pronounced chocolate flavor Slightly more nutty, hazelnut-forward

Exploring Vegan Chocolate Hazelnut Alternatives

For those who either can't find the new vegan Nutella or prefer to avoid palm oil, numerous alternatives exist. Many independent brands focus on healthier, more sustainable, or organic ingredients. Popular options include:

  • Nocciolata Organic Hazelnut Spread: Available in a dairy-free version, this spread is organic, GMO-free, and does not contain palm oil.
  • Justin's Chocolate Hazelnut Butter: This spread incorporates almonds for a distinct flavor and is palm oil-free.
  • Nutiva Organic Chocolate Hazelnut Spread: Offers a similar experience with organic ingredients.

Another excellent option is to make your own vegan chocolate hazelnut spread at home. Homemade versions offer full control over ingredients, allowing you to use your preferred nuts, sweeteners (like dates or maple syrup), and healthy oils. A food processor is the primary tool needed to blend roasted hazelnuts into a creamy butter before combining them with other ingredients like cocoa powder and a sweetener.

Conclusion

Ultimately, the key difference between the new plant-based and regular Nutella is the inclusion of dairy milk powder in the classic version. The vegan alternative, replacing dairy with chickpeas and rice syrup, provides a viable option for those on a vegan diet or who are lactose intolerant. However, both products contain palm oil, a significant ethical concern for many. For those seeking alternatives, numerous store-bought and homemade options offer different flavor profiles, ingredient sourcing, and nutritional benefits. Consumers can make an informed choice based on their dietary needs, taste preferences, and ethical values.

For further information on veganism and plant-based nutrition, consider exploring reputable resources like Vegan Food & Living.

Frequently Asked Questions

No, regular Nutella is not vegan. It contains skimmed milk powder, which is derived from cow's milk and is therefore not suitable for a vegan diet.

Nutella Plant-Based replaces the dairy milk found in the original with plant-based ingredients like chickpeas and rice syrup powder, along with sugar, palm oil, hazelnuts, cocoa, and soy lecithin.

While the taste is very similar, side-by-side comparisons reveal slight differences. The plant-based version often has a more pronounced nutty flavor, while the original is more chocolate-forward.

Nutritionally, the vegan version has lower sugar and slightly higher fat and protein content per 100g. However, both are high in sugar and fat, so they should be consumed in moderation as a treat.

Some vegans avoid both products due to the use of palm oil, which has ethical and environmental concerns related to deforestation, despite Ferrero's use of certified sustainable palm oil.

No, people with milk allergies should not consume Nutella Plant-Based. While it doesn't contain milk ingredients, it's produced in the same facility as other products with milk and carries a "may contain milk" warning due to the risk of cross-contamination.

Numerous alternatives exist, such as Nocciolata Organic Hazelnut Spread (dairy-free version) and Justin's Chocolate Hazelnut Butter. You can also make a homemade version using roasted hazelnuts, cocoa powder, and a plant-based sweetener.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.