Skip to content

What's not vegan in Nutella? Unpacking the ingredients

4 min read

According to the official Nutella website, the classic recipe contains seven carefully selected ingredients. However, for those following a plant-based diet, not all of these are vegan, making it important to understand what's not vegan in Nutella before you buy.

Quick Summary

The original Nutella is not suitable for vegans due to its dairy content, specifically skimmed milk powder and whey powder. Ethical vegans also consider potential issues with refined sugar and the controversial sourcing of palm oil.

Key Points

  • Skimmed Milk Powder: The primary non-vegan ingredient is skimmed milk powder, which is a dairy product derived from cow's milk.

  • Whey Powder: Depending on the region, Nutella also contains whey powder, another milk byproduct used for its emulsifying properties.

  • Refined Sugar Concerns: The refined cane sugar used can be processed with bone char, though Nutella also uses beet sugar which does not.

  • Palm Oil Ethics: While plant-based, the palm oil in Nutella is ethically controversial for many vegans due to its link to deforestation and habitat destruction.

  • Lecithin is Vegan: The emulsifier lecithin used by Nutella is plant-based, sourced from soy or sunflower, and is not a concern for vegans.

  • Vegan Alternatives are Abundant: Many excellent store-bought vegan hazelnut spreads exist from brands like Nutiva and Nocciolata.

  • Homemade is an Option: For maximum control, making your own vegan chocolate hazelnut spread at home is a simple and rewarding process.

In This Article

Why the Classic Nutella Recipe Isn't Vegan

The iconic chocolate and hazelnut spread contains several ingredients that make it unsuitable for a vegan diet. While many ingredients, such as hazelnuts and cocoa, are plant-based, the inclusion of dairy products means the traditional spread is not vegan-friendly.

Milk-Derived Ingredients: The Primary Offenders

The most significant non-vegan components are derived from milk. The original Nutella contains both skimmed milk powder and, in some regions, whey powder.

  • Skimmed Milk Powder: This ingredient is a product of cow's milk, which is fundamentally not vegan. Ferrero, the manufacturer of Nutella, has confirmed that this dairy component is integral to achieving the spread's creamy texture.
  • Whey Powder: A common additive in the food industry, whey powder is a byproduct of cheese production and also comes from milk. It is used as a binder and emulsifier to prevent the product from separating, further cementing the spread's non-vegan status.

Other Potential Vegan Concerns: Sugar and Palm Oil

Beyond the obvious dairy ingredients, vegans may also have concerns about other components in Nutella, though they are not always definitively non-vegan.

  • Refined Cane Sugar: Sugar can be a complex topic for vegans. While sugar itself comes from plants, refined cane sugar is sometimes processed using bone char, which is made from charred animal bones. Nutella uses a combination of beet and cane sugar, but without vegan certification, it's impossible to know if bone char was used in the refining process. Beet sugar does not use this method and is always vegan.
  • Palm Oil: Palm oil is a key ingredient and is technically plant-based, but many ethical vegans choose to avoid it. Its production is linked to widespread deforestation in regions like Indonesia and Borneo, which leads to habitat destruction and endangers wildlife, including orangutans. While Nutella's manufacturer, Ferrero, states they are committed to sourcing sustainable palm oil, some vegans feel that any palm oil production carries significant ethical and environmental baggage.

Comparison: Classic Nutella vs. Vegan Alternatives

Many brands now offer vegan chocolate hazelnut spreads, providing a dairy-free alternative to the classic. The key difference lies in the substitute ingredients used to achieve a similar taste and texture.

Feature Classic Nutella Vegan Alternatives (e.g., Nutiva, Nocciolata)
Dairy Contains skimmed milk powder and whey Dairy-free, using plant-based ingredients
Emulsifier Soy lecithin or sunflower lecithin Plant-based emulsifiers like soy or sunflower lecithin
Creaminess Achieved with milk powder, sugar, and oil Uses various plant-based oils, butters, and sometimes nut flours
Sugar Source Sucrose from beet and/or refined cane sugar Often specifies organic or vegan-certified cane sugar, or uses natural sweeteners like maple syrup or dates
Palm Oil Uses modified palm oil Many brands offer palm oil-free versions, substituting with coconut or sunflower oil
Availability Widely available globally Increasingly available in stores and online, especially in health food sections

Finding a Vegan Replacement for Nutella

If you're a fan of chocolate hazelnut spread but want to stick to a vegan diet, there are several options available. You can opt for a store-bought vegan version or try your hand at making a homemade batch from scratch.

Store-Bought Options

Many companies now offer vegan chocolate hazelnut spreads that replicate the flavor and texture of Nutella without any animal products. When shopping, look for vegan-certified labels and check the ingredient list for hidden dairy or other animal-derived components like whey. Brands such as Nutiva, Nocciolata, and TBH provide excellent vegan alternatives, with some even offering reduced sugar or palm oil-free options.

Homemade Vegan Nutella

Making your own vegan chocolate hazelnut spread is a simple process that gives you complete control over the ingredients. Most recipes require only a few key components:

  1. Roasted Hazelnuts: The foundation of the spread, giving it that distinct nutty flavor.
  2. Cocoa Powder: Provides the chocolate flavor.
  3. Sweetener: Maple syrup, agave, coconut sugar, or dates can be used to add sweetness.
  4. Oil: A small amount of coconut oil or other neutral-tasting vegetable oil helps achieve a smooth texture.
  5. Plant-Based Milk: A splash of hazelnut or other plant-based milk can help with consistency.

The general process involves toasting the hazelnuts, blending them into a butter, and then incorporating the remaining ingredients until you reach your desired smoothness.

Conclusion: Making Informed Choices as a Vegan

For vegans, the classic Nutella spread is off-limits due to the inclusion of skimmed milk powder and whey powder, which are directly derived from animal sources. While other ingredients like refined sugar and palm oil are areas of potential ethical concern for some, it is the dairy that makes the product non-vegan for everyone following a strict plant-based diet. Fortunately, the market now offers a growing number of delicious, certified-vegan alternatives that deliver on taste without compromising ethical standards. For those who prefer to be hands-on, a simple homemade recipe provides the most control over ingredients and ethics, proving that you don't have to miss out on the chocolate-hazelnut flavor.

Ethical Sourcing and Animal Welfare

For many vegans, the decision to avoid Nutella goes beyond the presence of milk. The ethical implications of certain ingredients, even if technically plant-based, are a major factor. The controversy surrounding palm oil and its connection to deforestation and loss of animal habitats is a prime example. When choosing a vegan chocolate spread, considering the sourcing of all ingredients can help align your consumption with broader ethical principles, from animal welfare to environmental protection. Brands that explicitly state a commitment to sustainable sourcing or offer palm oil-free products are often the preferred choice for ethically-minded consumers.

Frequently Asked Questions

The main non-vegan ingredients are skimmed milk powder and, in some formulations, whey powder, both of which are derived from cow's milk.

Nutella's sugar comes from beet and/or refined cane sugar. While beet sugar is always vegan, refined cane sugar can sometimes be processed with animal bone char. Nutella does not provide vegan certification for its sugar, making it a concern for some strict vegans.

Palm oil is technically vegan as it is plant-based. However, many vegans avoid it due to environmental and ethical concerns, including its link to deforestation and the destruction of animal habitats, such as those of orangutans.

Yes, many brands offer vegan alternatives to Nutella, and Nutella itself has launched a Plant-Based version in some European markets. Options like Nutiva, Nocciolata, and Justin's Chocolate Hazelnut Butter are widely available.

Always check the ingredient list for milk, whey, casein, or lactose. The allergen declaration, which usually states 'Contains: Milk', is also a clear indicator. For stricter vegans, consider brands that are vegan-certified or explicitly state they are palm oil-free.

Yes, making a homemade version is simple and allows you to control all the ingredients. Recipes typically require hazelnuts, cocoa powder, a plant-based milk, a sweetener like maple syrup, and an oil like coconut oil.

Nutella launched a Plant-Based version in Europe in 2024. It swaps out the dairy milk powder for ingredients like chickpeas and rice syrup. As of October 2025, a dairy-free Nutella Peanut version is expected in the US, but the traditional vegan version is not yet confirmed for the US market.

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.