The Botanical Reality: Pumpkin is a Type of Squash
To understand why your canned "100% pure pumpkin" may contain other vegetables, you must first know that a pumpkin is botanically classified as a type of winter squash. This means that from a botanical standpoint, putting squash in a can of pumpkin is not an act of deception, but an exercise in semantics. Canners use this broad classification to their advantage, selecting squash varieties that are better suited for baking and other culinary uses than the traditional jack-o'-lantern pumpkin.
Why Winter Squash Makes Better Puree
Commercial pumpkin purees, including popular brands like Libby's, are not made from the stringy, watery field pumpkins used for carving. Instead, companies cultivate special, proprietary varieties of squash that produce a superior puree. The Dickinson squash, for example, is the variety used by Libby's and is a tan-skinned, elongated squash that closely resembles a butternut squash. This variety is used because it has a less fibrous, richer, and creamier flesh compared to the watery, coarse texture of carving pumpkins.
Key Characteristics of Superior Puree Squash:
- Smoother Texture: Less stringy and watery for a creamier final product.
- Sweeter Flavor: Provides a more desirable, consistent sweetness.
- Richer Color: Delivers a deep orange hue that's visually appealing in recipes.
How Canned and Fresh Puree Compare
If you have ever made your own pumpkin puree from a sugar pumpkin, you may have noticed the difference in texture and moisture content compared to the canned version. Commercial processors manage consistency and moisture levels precisely, which is one reason why many bakers prefer canned pumpkin for predictable results.
Comparison: Canned vs. Homemade Pumpkin Puree
| Feature | Canned Pumpkin Puree | Homemade Puree (Sugar Pumpkin) | 
|---|---|---|
| Consistency | Thick, smooth, and consistent due to industrial processing. | Can vary depending on the pumpkin, often has a higher moisture content. | 
| Flavor Profile | Reliably mild, sweet, and earthy; developed for baking. | Flavor can vary by pumpkin; may be more intense and earthy. | 
| Convenience | Highly convenient, ready-to-use ingredient with a long shelf life. | Requires significant prep time for roasting, peeling, and pureeing. | 
| Ingredient Sourcing | Often a blend of winter squashes, not just traditional pumpkin. | Made from 100% pumpkin, but the pumpkin variety still matters. | 
| Recipe Predictability | Excellent for baking due to consistent moisture and texture. | Less consistent results due to natural variation in squash moisture. | 
Is it Deceitful? The Regulation Question
The practice of using squash blends has raised questions about whether it's misleading. The FDA’s regulations allow for the use of certain squash types, such as butternut, Hubbard, and Boston Marrow, under the label of "pumpkin". While the term might not be botanically accurate for all varieties included, the resulting product is optimized for consumer use in recipes like pies, muffins, and breads. Canned pumpkin is a reliable, convenient, and widely used product that provides a consistent result, which is why brands like Libby's have built a strong reputation over decades. For most consumers, the difference is negligible, as the goal is a delicious end product, not a botanical lesson. The important distinction to remember is between pure pumpkin puree (or pure squash puree) and pumpkin pie filling, which contains added spices and sweeteners.
Can You Use Butternut Squash as a Substitute?
Because many canned pumpkin purees already contain or are derived from squash varieties similar to butternut, using a homemade butternut squash puree is an excellent and often preferred alternative. Butternut squash offers a rich, nutty flavor and a dense, creamy texture that many people find superior for baking and savory dishes. Its vibrant orange color and lower water content make it a superb substitute. This confirms that the qualities people associate with good pumpkin puree are often the result of winter squash characteristics rather than those of a carving pumpkin.
Conclusion
So, is pumpkin puree 100% pure pumpkin? For commercial canned products, the answer is often no, depending on your definition of pumpkin. The contents are typically a smooth, sweet, and flavorful blend of winter squashes, grown specifically for culinary applications, and legally permitted under the FDA's broad definition. This blending is a benefit, as it results in a higher-quality, more consistent product than what could be made from the pumpkins we associate with fall decorations. Whether you choose the convenience of a can or make your own puree from baking pumpkin or butternut squash, you can be assured you are using a top-tier ingredient for your recipes.