No, So Delicious Coconutmilk Yogurt Is Still Available
Despite ongoing confusion and customer anecdotes about disappearing flavors, the So Delicious Dairy Free brand has not discontinued its yogurt alternative line. The source of the misinformation is twofold: the phasing out of specific flavors over time and the discontinuation of other, non-yogurt product lines under the same parent company, Danone North America. For many years, So Delicious has been a major player in the plant-based food and beverage market, a segment expected to grow significantly in the coming years. However, to stay competitive and respond to changing consumer preferences, parent companies like Danone must constantly refine their product portfolios.
The Real Story: Why Consumers Are Concerned
The perception that the entire So Delicious yogurt line is gone often starts when a favorite flavor vanishes from supermarket shelves. Retailers periodically adjust their inventory to focus on bestsellers, so a less popular flavor might disappear locally before it's officially discontinued. Furthermore, it's not unusual for a specific product to be phased out. A Reddit thread from July 2025, for example, features a user confirming the discontinuation of the chocolate coconutmilk yogurt with the company. This confirms that a specific flavor was retired, but not the entire product category.
Adding to the confusion was the 2023 discontinuation of So Delicious Wondermilk. Wondermilk was a specialized dairy-free milk alternative, not a yogurt. Because it was a relatively new, innovative product from the same brand, its departure created headlines and led some consumers to believe the entire brand was in trouble. This is a classic example of portfolio optimization, where a company evaluates products based on factors like profitability, market growth, and strategic fit. In the same breath as announcing Wondermilk's exit, Danone also highlighted new, prioritized products like Silk Protein Almondmilk, showcasing a shift rather than an end to their plant-based ambitions.
Factors That Influence Discontinuation
Companies decide to discontinue products for a number of reasons, and it's almost never due to the product being 'too good'. For plant-based brands, key considerations include:
- Performance: A flavor or product might not be meeting sales targets or profitability metrics.
- Consumer Trends: Preferences shift. While the overall plant-based market is booming, specific trends can change. For example, new bases like oat have gained significant traction.
- Resource Allocation: Brands like Danone might choose to reallocate resources from a underperforming product to one with higher growth potential, such as new flavors or different product types.
- Ingredient Costs & Availability: The cost or availability of certain ingredients can make a product less financially viable to continue producing.
A Snapshot of So Delicious Yogurt Status
| Product Line | Status | Notes |
|---|---|---|
| Coconutmilk Yogurt Alternatives | ACTIVE | This core yogurt line, available in a variety of flavors like vanilla, strawberry, and plain, is still produced and widely sold. |
| So Delicious Wondermilk | DISCONTINUED | A specific dairy-free milk alternative, not yogurt, that was phased out in 2023. |
| So Delicious Soy Yogurt | DISCONTINUED | An older soy-based yogurt line that was retired years ago, a source of long-standing confusion. |
| Chocolate Coconutmilk Yogurt | DISCONTINUED | Confirmed phased out in 2025, according to consumer reports on Reddit. |
Where to Find So Delicious Yogurt
If you're having trouble locating your favorite So Delicious yogurt, it is often a distribution issue rather than a discontinuation. The company's official website offers a product locator tool that can help identify retailers in your area carrying specific products. Some retailers may rotate their stock, so checking different stores or inquiring with the store manager can sometimes resolve the issue. Online retailers are another viable option for finding products that are less consistently stocked in brick-and-mortar locations.
Frequently Asked Questions
What kinds of yogurt does So Delicious still make?
So Delicious currently focuses primarily on its coconutmilk-based yogurt alternatives. These are available in a wide range of flavors, including vanilla, strawberry, and plain, with some varieties offering no added sugar.
Why was my favorite So Delicious flavor discontinued?
Flavor discontinuations are typically a result of a business decision to optimize the product line. Factors can include low sales volume, changing consumer trends, ingredient costs, or a strategic decision to focus on more popular or innovative products.
Did Danone discontinue So Delicious Wondermilk and yogurt at the same time?
No, Danone discontinued the Wondermilk dairy-free milk alternative in 2023, while the So Delicious coconutmilk yogurt line has continued to be produced. The two were separate products, but the timing may have contributed to public confusion.
How can I find out if a specific So Delicious product is discontinued?
Checking the official So Delicious website for a product locator is the most reliable method. The company also updates its product portfolio on the site. If a product no longer appears on the website, it is likely no longer in production. Official social media channels can also sometimes provide information.
Is the So Delicious brand going out of business?
No, there is no evidence to suggest that the So Delicious brand is going out of business. The company's owner, Danone, remains heavily invested in the plant-based market and continues to innovate within the brand's product lines. So Delicious was acquired by WhiteWave Foods in 2014, which was later bought by Danone, indicating a consolidation rather than an exit.
How can I ask the company directly about a product?
Consumers can contact So Delicious Dairy Free directly through their website's 'Contact Us' form. This is the best way to get official confirmation on product status, as some consumers have successfully done in the past.
Are there any new So Delicious yogurt flavors coming out?
While specific new flavors aren't always announced far in advance, So Delicious is known for introducing new products periodically to meet consumer demand and market trends. Staying up-to-date with their official website and social media is the best way to be notified of new releases.
Conclusion
In summary, the pervasive rumor that the entire So Delicious yogurt line is being discontinued is unfounded. The confusion stems from Danone's strategic consolidation of its plant-based portfolio, which involved discontinuing specific, less popular flavors and a separate milk alternative product called Wondermilk. The core coconutmilk yogurt line remains a stable offering, and the brand continues to be a key player in the growing plant-based market. Consumers who miss specific flavors are unfortunately out of luck, but the brand itself is healthy and focused on its most successful offerings. For those struggling to find their favorites, checking the official product locator or inquiring with store staff is recommended before assuming a permanent exit from the market.
Key Takeaways
- Core Yogurt Line Safe: The main So Delicious Dairy Free coconutmilk yogurt line is not being discontinued and is still widely available.
- Specific Flavors Discontinued: Over time, individual flavors of So Delicious yogurt, like the chocolate coconutmilk version, have been phased out.
- Confusion from Wondermilk: The discontinuation of the separate Wondermilk dairy-free milk alternative in 2023 fueled broader rumors about the brand's future.
- Parent Company Strategy: The parent company, Danone, consistently evaluates its product portfolio to prioritize high-performing products and innovation.
- Distribution Varies: If you can't find a product, it may be due to a retailer's stock rotation rather than a brand-wide discontinuation. Use the company's product locator.
