The Purity and Source of Voss Water
Voss water is sourced from an artesian aquifer deep within the pristine wilderness of Southern Norway. The company claims this natural filtration process, shielded for centuries by layers of rock and ice, is what gives it a fresh and pure taste. For still Voss water, the Total Dissolved Solids (TDS) level is exceptionally low, often reported as less than 45 ppm. While low TDS is often associated with purity, it also means the water contains fewer naturally occurring minerals that can be beneficial to health.
The Source Controversy: Is Voss Really Artesian?
Despite the marketing, a 2010 investigation by Norwegian television station TV 2 challenged the company's claims. The documentary, 'A Drop of Luxury,' alleged that Voss was not truly artesian and that its water came from the same municipal water supply as the local tap water in the Iveland region. Voss has vehemently denied these claims, but the controversy persists, leaving some consumers questioning the premium price and marketing narrative.
Health Aspects: Low Minerals and Enhanced Options
Voss still water is known for its minimal mineral content, which is a double-edged sword. On one hand, this low sodium content and pristine profile is favored by those on restricted diets, such as individuals with hypertension. It also makes it ideal for preparing hot drinks like tea and coffee, as it doesn't affect the flavor. On the other hand, it lacks the higher mineral concentrations found in some spring waters, which can provide essential electrolytes.
To address this, Voss introduced its 'Voss+' line of enhanced waters, which contain added minerals and electrolytes. For example, Voss+ Aquamin is enhanced with a multi-mineral complex derived from Icelandic red marine algae, including 74 trace minerals and electrolytes. This provides a functional hydration option beyond the standard still and sparkling varieties.
Comparison Table: Voss vs. Tap Water vs. Enhanced Water
| Feature | Voss Still (Norway) | Standard Tap Water (Avg.) | Voss+ Aquamin |
|---|---|---|---|
| Source | Artesian Aquifer | Public Water Supply | Artesian Water + Algae Complex |
| Total Dissolved Solids (TDS) | ~40-44 ppm | Varies widely | ~300 ppm |
| Sodium Content | ~3-4 mg/L | Varies widely | ~100 mg/L |
| Minerals | Very Low | Varies widely | Enriched with 74 trace minerals |
| Cost | Premium | Very Low | Premium |
| Taste | Clean, Crisp, Fresh | Varies by location | Enhanced flavor |
| Environmental Impact | Shipping impact, bottle waste | Less packaging waste | Recycled PET bottles (some) |
Environmental and Financial Considerations
Voss is not without its environmental and financial drawbacks. The company has made efforts toward sustainability, including reducing the amount of plastic in its bottles and introducing 100% recycled PET options in some regions. They also introduced infinitely recyclable aluminum cans for their sparkling water. However, the act of bottling and shipping water across the globe inevitably carries a higher carbon footprint than consuming local tap water. The premium price point is a major deterrent for many consumers, especially when studies and public discussions have indicated that the quality may not be significantly superior to local, well-regulated tap water. Ultimately, the high cost is largely associated with the brand's luxury image and iconic packaging, designed by a former Calvin Klein director.
The Takeaway on Value
Whether Voss is a worthwhile purchase depends heavily on individual priorities. If you value low mineral content, a clean taste profile, and the aesthetics of a designer bottle, Voss delivers. The enhanced 'Voss+' varieties offer functional benefits for wellness-focused consumers. However, if your primary goal is simple hydration, and you are concerned about cost or environmental impact, most tap water is a far more economical and eco-friendly choice. For pure water quality, many blind taste tests have even shown people prefer the taste of their local tap water. The financial and environmental costs associated with a luxury bottled water brand should be considered against the benefits, which for many, are more about branding than true health advantages.
Conclusion
At its core, Voss is a high-quality bottled water, meeting or exceeding safety standards and offering an exceptionally clean, low-mineral taste profile. The health implications are neutral to slightly beneficial, particularly the low-sodium profile of its still variety. For those seeking added minerals, the enhanced 'Voss+' line offers a more functional option. However, its 'goodness' is tempered by its premium price point, the unresolved controversy surrounding its source and marketing, and the significant environmental footprint of bottling and shipping. While Voss is a fine product for those who can afford and prefer it, it is not inherently 'better' or 'healthier' than many readily available and more sustainable hydration alternatives. The decision ultimately comes down to a balance of personal preference, budget, and ecological mindfulness.
The Voss Water Experience
Voss has successfully marketed itself as a premium, even aspirational, brand. Its iconic bottle design and association with luxury hotels and restaurants have created a strong brand identity. For some consumers, the purchase is about more than just the water; it's about the feeling of luxury and exclusivity that the brand projects. The smooth, light taste is often a hallmark for those who appreciate the subtleties of different waters, much like connoisseurs appreciate wine. The question of whether Voss is good or bad isn't just a nutritional one, but a lifestyle choice, weighing the perceived benefits and status against the practical realities of cost and ethics.
For a deeper look into the environmental impacts of bottled water, see the Environmental Report section on the Ethical Consumer website. [https://www.ethicalconsumer.org/food-drink/shopping-guide/bottled-water]
Final Verdict
Is Voss water good? Nutritionally, it is safe, pure, and can be beneficial for those on low-sodium diets. Aesthetically, it provides a clean taste and comes in an iconic, stylish bottle. Is it bad? Financially, it is expensive for a basic commodity. Environmentally, its bottling and shipping process contributes to a larger carbon footprint than tap water. From a health perspective, for the average person, it offers no significant advantages over quality tap water. Therefore, Voss is neither definitively 'good' nor 'bad' but a luxury product whose value is highly subjective.
