Is Zing Wellbeing the same as Healthy Mummy? The definitive answer

In 2022, Healthy Mummy founder Rhian Allen sold her company, leading many to question its future and connection to her subsequent venture. A key point of confusion for consumers is determining, 'Is Zing Wellbeing the same as Healthy Mummy?' despite both being popular wellness platforms targeting women.

Quick Summary

Despite a shared founder, Zing Wellbeing and The Healthy Mummy are separate and distinct businesses with different missions and owners. Rhian Allen launched the holistic Zing Wellbeing after selling the now weight-loss-focused Healthy Mummy to a new company.

Key Points

• Different Ownership: The Healthy Mummy was sold by founder Rhian Allen in 2022 and is now owned by Mosh, while Zing Wellbeing is a separate company launched by Allen in 2024.

• Distinct Missions: The Healthy Mummy's current focus, under Mosh's ownership, is on medical-centric weight loss, whereas Zing Wellbeing emphasizes holistic health and wellness.

• Active Founder Role: Rhian Allen is no longer involved with The Healthy Mummy but is actively and daily engaged in leading Zing Wellbeing, including its community and content.

• Holistic Focus: Zing Wellbeing covers a wider range of women's health topics, such as menopause, gut health, hormones, and mental wellbeing, unlike the weight-loss-centric Healthy Mummy program.

• Updated Content and Coaching: Zing Wellbeing offers new recipes, varied health challenges, and regular expert group coaching, contrasting with The Healthy Mummy's older, less frequently updated content library.

• Target Audience: Healthy Mummy is a weight loss program for mums, while Zing Wellbeing caters to all women seeking holistic health across different life stages.

Introduction to a Founder's Journey

The confusion over whether Zing Wellbeing is the same as Healthy Mummy is understandable, as both brands share a significant part of their DNA in a single individual: founder Rhian Allen. Allen, who launched The Healthy Mummy in 2010, was a passionate and visible leader, building a large and engaged community around her postpartum weight loss and fitness programs. However, the story of these two brands diverges dramatically in 2022 when Allen made the decision to sell The Healthy Mummy.

This sale marked the end of her involvement with the original brand. Following a break, and driven by a new vision for holistic, rather than strictly weight-loss-focused, health, Allen launched Zing Wellbeing in 2024. As a result, the two platforms have become entirely separate entities, differing in ownership, mission, content, and approach to women's wellness.

Ownership and Corporate Identity

The most significant distinction between the two companies lies in their ownership, which fundamentally shapes their mission and market direction.

The Healthy Mummy

In 2022, The Healthy Mummy was sold to Halo Food Co, which then faced challenges before being acquired by another entity. It is now owned by Mosh, a company that primarily focuses on medical products for men, such as hair loss and erectile dysfunction. This change in ownership has shifted the brand's focus, and with Mosh's emphasis on medical weight loss, The Healthy Mummy now operates under a different philosophy and with a new corporate vision. The founders and management are now different, and Rhian Allen is no longer involved in any capacity.

Zing Wellbeing

Zing Wellbeing is owned and led by Rhian Allen, the original founder of The Healthy Mummy. She launched the new company in 2024, reinvesting her personal passion and vision into a new, 100% female-run business. This founder-led structure means that the customer-centric, community-first approach is at the core of the brand, reflecting Rhian's daily involvement in content creation, community engagement, and strategic direction.

Mission and Program Focus

The core mission of each program has evolved into distinctly different offerings, catering to varied health and wellness goals.

Healthy Mummy's Weight Loss Focus

Under its new ownership, The Healthy Mummy is primarily a weight-loss program aimed at mothers, centered around calorie counting and its signature 28-day challenges. While it maintains a library of recipes and workouts, customer feedback often points to a lack of innovation and fresh content since the acquisition. The focus remains squarely on weight loss, with less emphasis on holistic, multi-faceted health and wellness goals.

Zing Wellbeing's Holistic Approach

Zing Wellbeing was explicitly founded as a non-weight loss platform, focusing instead on holistic health and wellness for all women, not just mums. The program addresses a wide range of women's health issues, including:

• Gut health
• Hormone balance
• Menopause support
• Mental wellbeing and stress reduction
• Increasing energy, strength, and vitality

The content is constantly updated, with new recipes and programs added regularly. The philosophy revolves around 'food as medicine,' emphasizing nutrition and education alongside exercise and mental health support.

Content and Community

Both platforms offer content and community features, but their execution and support structures differ significantly.

• Meal Plans & Recipes: Zing Wellbeing features a large, regularly updated library of recipes tailored to specific health needs like menopause, PCOS, and gut health, with detailed nutritional information. The Healthy Mummy's older library receives less frequent updates.
• Expert Coaching: Zing Wellbeing offers weekly, live group coaching with experts such as nutritionists, psychologists, and life coaches, a feature not currently offered by The Healthy Mummy.
• Mental Wellness: Zing Wellbeing heavily integrates mental wellbeing and personal development programs, recognizing the link between mental and physical health. This is not a core component of The Healthy Mummy's current program.
• Community Engagement: Both platforms maintain online support groups. However, Zing Wellbeing's groups are actively led by Rhian and expert coaches, providing daily interaction and guidance.

Comparison Table: Zing Wellbeing vs. The Healthy Mummy

Feature	The Healthy Mummy (Post-2022)	Zing Wellbeing
Ownership	Owned by Mosh, a medical weight loss and men's health company.	Founded and owned 100% by Rhian Allen.
Core Focus	Weight loss and 28-day challenges, primarily for mums.	Holistic health and wellness, including gut, hormone, menopause, and mental wellbeing.
Founder Involvement	Rhian Allen sold the business and is no longer involved.	Rhian Allen is actively involved daily, leading content and community.
Target Audience	Primarily mothers focused on weight loss.	All women, across different life stages, including menopause.
Mental Wellbeing	Not a dedicated program focus.	A core component, with dedicated programs and coaching.
Content Freshness	Older recipe library, limited new updates.	Constantly evolving with new recipes, meal plans, and programs.
Coaching	Not a feature of the program.	Offers regular, live group coaching with various experts.
Product Range	Weight loss focus, product formulas and availability have changed over time.	New, high-quality, Byron Bay-made wellness products.

The Founder's Motivation and Relaunch

Following her departure from The Healthy Mummy, Rhian Allen was motivated by her personal experience with stress and a passion for holistic health. She felt compelled to create a new platform that went beyond just weight loss, addressing a broader range of women's health needs, including hormones and mental wellbeing. This was a direct result of her own changing health priorities and a desire to help women in a more comprehensive way. Her focus is on creating a supportive, female-led environment that emphasizes feeling good, not just looking a certain way, and seeing food as fuel and medicine. The launch of Zing Wellbeing represents a recommitment to her initial passion for helping women, but through a new, more comprehensive lens.

Conclusion: Choosing the Right Path for Your Health

In conclusion, despite the shared heritage through their original founder, Zing Wellbeing and The Healthy Mummy are no longer the same company. The Healthy Mummy is now a corporate-owned weight loss platform for mums, with a less-involved founder and a focus on medical weight loss under Mosh's ownership. In contrast, Zing Wellbeing is a female-led, holistic wellness platform created and run by Rhian Allen herself, focusing on a broader range of women's health issues, including gut health, menopause, and mental wellbeing. The best choice for a consumer depends entirely on their individual goals. If a strict weight-loss program is the priority, The Healthy Mummy may be the choice. However, for those seeking a modern, evolving, and holistic approach to wellness with active founder involvement and expert-led coaching, Zing Wellbeing offers a compelling alternative.

For more detailed information on the new company's offerings, you can explore the official Zing Wellbeing website.

Frequently Asked Questions

Is the original founder of The Healthy Mummy involved with Zing Wellbeing?

Yes, Rhian Allen, the founder of The Healthy Mummy, sold her original business in 2022 and subsequently launched Zing Wellbeing in 2024. She is actively involved in running and guiding Zing Wellbeing on a daily basis.

Who currently owns and runs The Healthy Mummy?

The Healthy Mummy is no longer owned by Rhian Allen. After changing hands multiple times, it is now owned by a company called Mosh, which focuses on medical weight loss and men's health products.

Does Zing Wellbeing focus on weight loss?

No, Zing Wellbeing is not a weight loss company. While weight loss may be a side effect of its healthy eating and exercise plans, the primary focus is on holistic health and wellness, including gut health, hormonal balance, and mental wellbeing.

How do the programs and content differ between the two platforms?

Zing Wellbeing provides constantly updated, holistic content focusing on various aspects of women's health, including live expert coaching and varied health challenges. The Healthy Mummy, under its new ownership, has a more static, older content library and is primarily focused on its 28-day weight loss challenges.

Is the community aspect of Zing Wellbeing the same as The Healthy Mummy's?

Both have online communities, but Zing Wellbeing's is actively led by founder Rhian Allen and her expert team, offering daily engagement and coaching sessions. The Healthy Mummy's community is run under its new ownership, separate from the original founder.

Why did Rhian Allen leave The Healthy Mummy and start a new company?

Rhian Allen sold The Healthy Mummy in 2022 to pursue a new path in women's health, launching Zing Wellbeing. She was motivated by a desire to create a program that addressed holistic wellness, including mental and hormonal health, beyond just weight loss.

Are the products from Zing Wellbeing the same as those sold by The Healthy Mummy?

No, the products are different. Zing Wellbeing has a new, Byron Bay-made product line focused on wellness, including organic protein powders. The Healthy Mummy's products, under different ownership, have seen formula changes and phasing out of some items.