Monosodium glutamate, commonly known as MSG, is a flavor enhancer used in many processed foods, including chips. It is the purest form of umami, the fifth taste, and was first isolated in Japan over a century ago. While regulatory bodies like the FDA classify MSG as 'Generally Recognized as Safe' (GRAS), it remains controversial due to reported sensitivities in some individuals. For those looking to avoid it, a little knowledge goes a long way in navigating the snack food aisle.
Decoding Ingredient Labels for Hidden MSG
Identifying MSG on a chip package isn't always as simple as finding the phrase 'monosodium glutamate.' Food manufacturers can legally include other ingredients that contain or create free glutamates, which function similarly to MSG. Here’s what to look for on ingredient lists:
- Yeast Extract or Autolyzed Yeast: This is a very common source of free glutamates that manufacturers often use to create savory flavor.
- Hydrolyzed Vegetable Protein (HVP): A process that breaks down proteins into amino acids, including glutamic acid.
- Protein Isolate: Another name for hydrolyzed protein that may indicate the presence of free glutamates.
- Natural Flavors: The use of this term can be ambiguous, as it may include flavorings that are glutamate-based.
- Disodium Inosinate and Disodium Guanylate: These ingredients are expensive flavor enhancers that are often used synergistically with MSG, boosting the same umami effect.
It is also worth noting that some products prominently feature a 'No Added MSG' label on the front, but may contain these other glutamate-rich ingredients. Always check the full ingredient list to be sure.
Popular MSG-Free Chip Brands and Flavors
Several brands and specific chip varieties do not use added MSG in their products. Some have made explicit commitments to avoid MSG, while others simply rely on simple, natural seasonings. This list is not exhaustive, and checking labels for the most up-to-date information is always the safest bet.
Frito-Lay's MSG-free offerings: Frito-Lay provides a clear list of products on its website that have no added MSG, though it's important to remember that 'natural flavors' might still be used.
- Baked Original Potato Crisps
- Tostitos Bite Size Tortilla Chips
- Tostitos Hint of Lime Tortilla Chips (some versions)
- Lay's Barbecue Flavored Potato Chips (some versions)
Other brands with MSG-free options:
- Old Dutch Foods: This brand has a stated policy to not add MSG to its base products.
- Walkers (UK): Their core crisps flavors do not contain MSG.
- Proper Crisps (Australia): Many of their flavors, like Marlborough Sea Salt, are known for a minimal ingredient list.
- Healthier and Organic Brands: Many health-conscious brands focus on simple, clean ingredients, reducing the risk of hidden MSG.
- Siete Grain Free Tortilla Chips
- Barnana Organic Plantain Chips
- Good Health Avocado Oil Chips
- Jackson's Honest Sweet Potato Chips
 
Healthier Alternatives to Traditional Chips
For those not only avoiding MSG but also looking for healthier snack options, there are many alternatives to processed chips. These whole-food options provide a similar crunch and can be seasoned with natural ingredients to add flavor.
- Baked Sweet Potato Chips: Slice sweet potatoes thinly, toss with olive oil and sea salt, and bake until crispy.
- Roasted Chickpeas: Drain and rinse chickpeas, toss with your favorite spices, and roast for a crunchy, high-protein snack.
- Kale Chips: Massage kale with olive oil and bake until crisp for a nutrient-dense alternative.
- Air-Popped Popcorn: A whole-grain snack that can be seasoned to your liking without heavy butter or artificial flavors.
- Veggie Sticks with Hummus: For a fresher, crunchy option, pair carrots, cucumber, and celery sticks with hummus.
Comparison of MSG-Containing vs. MSG-Free Chips
| Feature | MSG-Containing Chips (Conventional) | MSG-Free Chips (Often Natural/Organic) | 
|---|---|---|
| Ingredients | Often contain monosodium glutamate (E621), hydrolyzed proteins, or other glutamate sources. | Use simple, whole-food ingredients with natural seasonings like sea salt, herbs, or spices. | 
| Flavor Profile | Enhanced, robust, and sometimes intensely savory due to flavor enhancers. | Flavor is derived from natural ingredients, often cleaner and less intense than with MSG. | 
| Processing Level | Typically more highly processed to add flavorings and preservatives. | Often minimally processed, with a focus on simple recipes and wholesome ingredients. | 
| Health Concerns | Can trigger symptoms in sensitive individuals, though deemed safe for most. | Less likely to cause reactions related to MSG sensitivity, focusing on overall simpler nutrition. | 
| Availability | Widely available in conventional grocery stores. | Can often be found in health food stores, online, or in specific sections of regular supermarkets. | 
Conclusion: Making Informed Choices
Choosing chips without MSG is a matter of diligence and label-reading. For those concerned about MSG-related sensitivities or simply preferring a diet with fewer additives, opting for MSG-free brands is a smart choice. However, remember that the term 'No MSG' doesn't necessarily mean free of other processed ingredients. To make the healthiest choice, look for simple, whole-food ingredients and consider homemade alternatives. By doing so, you can still enjoy a satisfying, crunchy snack while adhering to your nutritional goals.