The Surprising Truth About Hard Seltzer Sugar
Hard seltzers, including White Claw, have soared in popularity partly due to their reputation as a lighter, lower-calorie alternative to beer and sugary cocktails. However, many consumers on a nutrition-focused diet are left wondering about the specifics, particularly, do white claws have sugar? The answer is nuanced, as the sugar content depends on the specific product within the White Claw lineup, but the short answer for their most popular products is 'yes.' A standard 12oz can contains 2 grams of sugar and 100 calories, along with 2 grams of carbohydrates. While this is a relatively low amount compared to many other alcoholic drinks, it's not zero and is an important consideration for those on strict low-carb diets like keto. The alcohol itself in White Claw is derived from fermented sugars, but additional cane sugar and natural fruit flavors are added after the fermentation process to enhance the taste.
Where the Sugar Comes From
White Claw's signature BrewPure® alcohol base is a result of fermented gluten-free grain sugars. During fermentation, yeast consumes most of the sugar, converting it into alcohol. This leaves the product with a very low base sugar content. To create the distinct fruity flavors that hard seltzers are known for, White Claw adds natural fruit flavors and a small amount of cane sugar to the mix. It is this final, post-fermentation addition of cane sugar that accounts for the 2 grams of sugar found in a standard can. Products like White Claw Surge, which have a higher ABV, contain slightly more sugar and calories per serving.
The Impact on Specific Diets
For those on a ketogenic diet, where carbohydrate and sugar intake is strictly limited, the 2 grams of sugar and 2 grams of carbs in a standard White Claw must be factored into daily macros. However, some hard seltzer brands and specific White Claw products offer zero-sugar options. White Claw 70, for instance, contains zero carbs and zero sugar, though it is not as widely available as the standard line. For individuals on a less restrictive low-carb diet, a standard White Claw may be an acceptable, moderate indulgence. For others, particularly those with diabetes, tracking these small amounts of sugar is crucial for managing blood glucose levels.
How White Claw Compares to Other Drinks
To put White Claw's sugar content in perspective, it's helpful to compare it to other popular alcoholic beverages. This context can help individuals make more informed choices based on their nutritional goals.
| Beverage (12oz/355ml serving) | Calories | Carbohydrates (g) | Sugar (g) | Notes | 
|---|---|---|---|---|
| White Claw (Standard) | 100 | 2 | 2 | Source: White Claw | 
| White Claw 70 | 70 | 0 | 0 | Lower ABV, Zero Sugar | 
| Truly Hard Seltzer | 100 | 2 | 1 | Slightly lower sugar | 
| Light Beer | 100-110 | 6 | 0 | Similar calories, higher carbs | 
| Regular Beer | 150+ | 13+ | 0 | Significantly higher calories and carbs | 
| Red Wine (5oz glass) | ~125 | ~4 | ~1 | Comparable sugar to White Claw | 
| Sweet Wine (5oz glass) | Varies | Varies | 3-7+ | Often much higher sugar | 
| Hard Cider (12oz) | Varies | Varies | 15-25+ | Significantly higher sugar | 
| Vodka/Gin (no mixer) | ~97 (per 50ml) | 0 | 0 | Sugar-free on their own | 
How to Minimize Sugar Intake with Alcohol
For those who enjoy alcoholic beverages but are mindful of sugar intake, here are some actionable tips:
- Choose spirits: Opt for spirits like vodka, gin, or whiskey, which contain no sugar, and mix with zero-calorie, sugar-free mixers such as soda water, diet soda, or a splash of lime juice.
 - Seek out zero-sugar seltzers: Many hard seltzer brands now offer a zero-sugar option, including some of White Claw's own product lines. Always check the label before purchasing.
 - Drink dry wine: Dry red and white wines have much lower sugar content than sweeter varieties like Moscato or dessert wines. For those who prefer wine, choosing a dry option can help reduce sugar consumption.
 - Alternate with water: A good strategy for reducing overall alcohol and sugar consumption is to alternate alcoholic drinks with a glass of water. This also helps with hydration, which is a major factor in minimizing hangovers.
 - Read the label: Don't assume. Always read the nutritional information on any alcoholic beverage. Added sugars can be hidden in flavored products and mixers.
 
Conclusion: Moderation is Key
So, do white claws have sugar? Yes, standard White Claw hard seltzers do contain a small amount of added cane sugar. While this makes them a lighter and lower-sugar choice compared to many traditional alcoholic beverages and cocktails, it's not a completely sugar-free option. For individuals tracking their sugar and carbohydrate intake, especially on diets like keto, it's important to be aware of the 2 grams of sugar per can. However, with low-sugar and zero-sugar products now widely available, it is possible for people to find an alcoholic drink that fits their nutritional plan. As with any food or beverage choice, moderation remains the most important consideration for maintaining a healthy and balanced diet.
For more information on alcohol and its impact on diet, visit the Drinkaware website for expert guidance and resources on responsible drinking.