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Nutrition Diet: What brands use red dye 40?

4 min read

According to a 2016 study, Red Dye 40 is the most commonly used artificial food coloring in grocery items, particularly those marketed toward children. This guide provides a comprehensive answer to what brands use red dye 40, enabling you to make informed dietary choices for better nutrition.

Quick Summary

This article details popular brands and products that contain the food additive Red Dye 40, discussing potential health concerns like hyperactivity and allergies. It also covers natural alternatives and provides guidance on how to identify the dye on ingredient labels.

Key Points

  • Prevalence: Red Dye 40 is a common petroleum-based synthetic colorant found in thousands of processed foods and beverages in the U.S..

  • Controversial: Despite FDA approval, health concerns, particularly regarding hyperactivity in children, persist and have led to warnings in Europe and state-level actions in the U.S..

  • Common Culprits: Look for Red Dye 40 in popular products like cereals (Froot Loops), candies (Skittles), drinks (Gatorade Fruit Punch), and snacks (Nacho Cheese Doritos).

  • Natural Alternatives: Opt for products using natural colorants such as beetroot powder, paprika extract, or fruit juices to avoid synthetic dyes.

  • Check Labels: Always read the ingredient list, as manufacturers may list Red Dye 40 under other names like Allura Red AC or E129 (in Europe).

  • Gut Health: Emerging animal studies indicate potential links between Red Dye 40 and gut inflammation, suggesting potential long-term risks, though human data is still limited.

In This Article

Understanding Red Dye 40 in Your Diet

Red Dye 40, also known as Allura Red AC, is a synthetic color additive derived from petroleum that is widely used in the food and beverage industry. It is approved for use by the U.S. Food and Drug Administration (FDA) but has been a subject of controversy due to potential health concerns. While deemed safe for consumption by the FDA at current levels, some studies and advocacy groups suggest links to issues such as hyperactivity in sensitive children, allergies, and inflammation. For those focused on a cleaner, more nutritious diet, understanding its presence in common products is essential.

Which Brands and Products Contain Red Dye 40?

Red Dye 40 is prevalent across a wide spectrum of processed foods, often where a bright red or pink hue is desired. To navigate your grocery store more effectively, here is a list of common products and brands to check. Always read the ingredient label, as formulations can change over time.

Beverages:

  • Kool-Aid: Many powdered drink mixes use Red Dye 40.
  • Hawaiian Punch: Several fruit punch flavors list the dye.
  • Gatorade: Certain fruit punch and other red-colored sports drinks contain it.
  • Fanta: Some strawberry and other red soda flavors use Red Dye 40.
  • Sodas and Energy Drinks: Many other sodas and energy drinks, particularly fruit-flavored varieties, are colored with Red 40.

Snacks and Candies:

  • Skittles & M&M's: These popular candies are known to use Red Dye 40.
  • Swedish Fish: This classic red candy is colored with the dye.
  • Jolly Rancher & Starburst: Many flavors rely on Red Dye 40.
  • Combos Pizzeria Pretzels: Seasoning mixes on savory snacks like this can contain the dye.
  • Doritos: The nacho cheese flavor of this snack uses Red 40.

Cereals and Baked Goods:

  • Froot Loops & Lucky Charms: These children's cereals are prominent examples.
  • Pillsbury Funfetti Frosting: Some varieties, especially Valentine's Day themed, include Red 40.
  • Frosted Strawberry Pop-Tarts: This toaster pastry flavor is another common source.
  • Cake Mixes and Sprinkles: Many baking decorations and colored mixes use the dye.

Other Products:

  • Maraschino Cherries: Many brands have switched from Red Dye 3 to Red Dye 40.
  • Some Medications: Certain cough syrups and chewable tablets for children contain Red Dye 40.
  • Yogurts and Dairy: Flavored yogurts, ice creams, and other dairy desserts may be colored with the dye.

Health Concerns Associated with Red Dye 40

Despite its widespread use and FDA approval, Red Dye 40 is not without its critics. Concerns primarily fall into a few key areas:

  • Hyperactivity in Children: A 2022 review by the California Office of Environmental Health Hazard Assessment examined evidence linking Red Dye 40 and other synthetic dyes to neurobehavioral problems, concluding there was enough evidence to warrant a warning. The FDA acknowledges that while most children show no effects, some evidence suggests certain children may be more sensitive.
  • Allergic Reactions: Though considered rare, some individuals, both children and adults, may experience allergic reactions to synthetic dyes like Red 40, which can manifest as hives, itching, or swelling.
  • Inflammation and Gut Health: Animal studies, like a 2023 one in mice, have raised concerns about the dye's effect on gut health, showing potential for low-grade colonic inflammation and altered gut microbiome. However, more human research is needed to draw definitive conclusions.
  • Contaminants: Red Dye 40 has been found to contain contaminants such as benzidine, a known carcinogen. While the levels are low and the link to human cancer is unclear from existing studies, this raises questions for some health-conscious consumers.

Transitioning to a Dye-Free Diet

For those who wish to avoid Red Dye 40, opting for products that use natural colorants is the best approach. Many brands, particularly in the organic and health-food sectors, have already made this shift.

Here are some of the most common natural alternatives used by food manufacturers and for home cooking:

  • Beetroot: Can produce shades from pink to deep red.
  • Paprika: Creates reddish-orange hues.
  • Pomegranate juice: A source of natural red color.
  • Annatto: Offers a yellowish-red pigment.
  • Radish: Extracts from red radish can yield vibrant red shades.

Red Dye 40 vs. Natural Alternatives: A Comparison

Feature Red Dye 40 (Allura Red AC) Natural Alternatives (Beetroot, Paprika)
Source Petroleum-based synthetic chemical Derived from fruits, vegetables, or plants
Regulation FDA approved, but requires warning label in EU Generally recognized as safe (GRAS) by the FDA
Color Intensity Highly vibrant and consistent Can be less vibrant and may vary
Known Concerns Hyperactivity link in some sensitive children; rare allergies; potential gut inflammation concerns based on animal studies Very low health risk, typically none at levels used
Availability Extremely widespread in processed foods, drinks, and snacks Common in organic, natural, and specialty health foods
Taste Impact Generally flavorless in products Some alternatives like beet juice or paprika can impart subtle flavors

Conclusion

While Red Dye 40 remains an FDA-approved color additive, consumer awareness and scrutiny regarding its potential health impacts are growing. Many popular brands use this synthetic dye to enhance the visual appeal of their products, from cereals and candies to beverages and baked goods. For those looking to reduce or eliminate artificial additives from their diet, checking ingredient labels is paramount. The increasing availability of products featuring natural colorants like beetroot and paprika provides accessible alternatives for a more wholesome and transparent diet. By staying informed about what brands use red dye 40, you can make conscious decisions that align with your nutritional goals and overall health. For further information on food additives, consult resources from trusted sources like the U.S. Food and Drug Administration (FDA), which provides comprehensive details on food colors.

Note: It is recommended to check the ingredient list of any specific product, as manufacturers may change their recipes without warning.

Frequently Asked Questions

No, Red Dye 40 and Red Dye 3 are different chemical dyes. Red Dye 3 was banned by the FDA in 2025 for use in food due to cancer risks in animal studies, while Red Dye 40 remains legal but is under scrutiny.

The FDA still considers Red Dye 40 safe for consumption at approved levels. It is an inexpensive and highly stable colorant, providing a vibrant, consistent color that many consumers expect in certain products.

To avoid Red Dye 40, always read ingredient labels, choose organic certified products, and opt for natural foods or meals prepared from scratch. Many natural and health food stores offer products made with plant-based colorants.

Allergic reactions to synthetic food dyes are possible but rare. If a reaction occurs, it is usually mild and affects the skin (e.g., hives or itching). Severe reactions are uncommon.

Some research suggests that a small percentage of children, particularly those with ADHD, may be more sensitive to synthetic dyes like Red Dye 40, which could worsen hyperactive behavior. However, this link is not conclusively proven for all children.

Yes, Red Dye 40 can be found in some over-the-counter medications and vitamins, especially in chewable or liquid forms. Examples include some cough drops and children's cough syrups.

Yes, but in the European Union (EU), products containing Red Dye 40 must carry a warning label stating that the dye 'may have an adverse effect on activity and attention in children'.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.