Skip to content

What Are the Ingredients in PUR Gum?

4 min read

Founded in 2010 with the goal of creating healthier products through simple substitutions, PUR gum is known for being free of aspartame and sugar. A key aspect of its appeal is its use of natural ingredients, a stark contrast to many conventional chewing gums on the market.

Quick Summary

A detailed analysis of PUR gum's ingredient list, exploring the function of its core components like xylitol, gum base, and natural flavorings, along with specific health and safety considerations for consumers and pets.

Key Points

  • Xylitol is the Primary Sweetener: PUR gum is sweetened exclusively with 100% xylitol, a natural sugar alcohol beneficial for dental health.

  • Aspartame-Free Formula: The brand prides itself on being free of aspartame and other artificial sweeteners commonly found in conventional gums.

  • Allergen-Free and Vegan: The product is vegan, non-GMO, and free of gluten, soy, nuts, and dairy, catering to a wide range of dietary needs.

  • Synthetic Gum Base: The chewing base is a synthetic polymer, a common component in modern gum, though PUR avoids other synthetic additives.

  • Not Safe for Pets: Xylitol is toxic to dogs, and any PUR gum should be kept strictly out of their reach.

  • Natural Additives: Ingredients like gum arabic, glycerol, and carnauba wax are used for texture, consistency, and a polished finish.

  • Flavor-Specific Ingredients: Fruit-flavored varieties include malic and citric acid to enhance the tartness of the natural flavors.

In This Article

The Core Ingredients of PUR Gum

PUR gum's formula is built around a few key components that vary slightly depending on the flavor, but the base remains consistent. The primary ingredients are xylitol, a synthetic gum base, gum arabic, natural flavors, glycerol, carnauba wax, and tocopherols. Certain fruit-flavored varieties, like Bubblegum and Pomegranate Mint, also include malic acid and citric acid for a tart finish. By using these carefully selected components, PUR offers a product designed to align with various dietary restrictions and health preferences.

Ingredient Deep Dive

Xylitol: The Star Sweetener and Its Benefits

The most notable ingredient in PUR gum is its use of 100% xylitol as the sole sweetener, a sugar alcohol sourced from European birch and maple trees. Unlike sugar, xylitol is not metabolized by the cavity-causing bacteria Streptococcus mutans, effectively starving them and reducing the production of acid in the mouth. Dentists recommend xylitol-sweetened gum to help reduce plaque and support oral hygiene. The act of chewing also stimulates saliva production, which helps neutralize plaque acids and wash away food particles. Xylitol has a very low glycemic index, making it suitable for people with diabetes. However, it's crucial to note that xylitol is extremely toxic to dogs and should be kept away from pets at all times.

The Role of Gum Base and Other Additives

While marketed as a healthier alternative, PUR gum, like most modern gums, utilizes a synthetic gum base. This base provides the non-digestible, rubbery texture that allows the gum to be chewed repeatedly. While PUR's formula avoids certain controversial additives found in conventional gum bases, such as BHT, it's important to understand the base itself is derived from synthetic polymers. Other ingredients in the formula include:

  • Gum Arabic: A natural resin harvested from acacia trees, this ingredient acts as a stabilizer and binder, helping to hold the gum together.
  • Glycerol: Also known as glycerin, this is a humectant that helps keep the gum moist, soft, and prevents it from hardening.
  • Carnauba Wax: Often called the "queen of waxes," carnauba wax is derived from palm leaves and provides the gum's polished, glossy coating.
  • Natural Flavors: All of PUR's flavorings are derived from natural sources, such as essential oils and plant-based powders, with no artificial flavors or colors.
  • Tocopherols: A type of Vitamin E, tocopherols are used as a natural antioxidant to maintain the freshness of the product.

Ingredient Comparison: PUR Gum vs. Conventional Gum

Feature PUR Gum Conventional Chewing Gum
Sweetener 100% Xylitol (sugar alcohol) Sugar (for regular gum) or artificial sweeteners like Aspartame, Sucralose, Acesulfame K (for diet/sugar-free gum)
Artificial Sweeteners None Contains some, especially Aspartame
Artificial Colors None; colors are plant-based May contain artificial colors like Titanium Dioxide
Preservatives Tocopherols (natural antioxidant) May contain synthetic preservatives like BHT
Allergens Free of gluten, dairy, soy, nuts, peanuts Often contains soy lecithin; cross-contamination possible
Glycemic Index Very Low (Diabetic-friendly) High (for sugared gum) or Low/Zero (for sugar-free)

Potential Considerations

While PUR gum is a popular choice for those seeking a healthier chewing gum alternative, it is not without potential considerations. As mentioned, the synthetic gum base can be a concern for those wishing to avoid all plastic-derived products. Furthermore, excessive consumption of xylitol can cause digestive discomfort or a mild laxative effect in some individuals. Adhering to the recommended serving size can minimize this risk. The flavor of PUR gum has also been reported by some users to not last as long as conventional brands, though this is subjective and varies by flavor. Overall, the benefits of avoiding sugar and artificial sweeteners like aspartame in favor of xylitol for dental health make it an appealing option for many.

Conclusion

In summary, the ingredients in PUR gum reflect the brand's commitment to providing a cleaner alternative to conventional chewing gum. By focusing on 100% xylitol as a sweetener and using natural flavors and additives, PUR offers a product that is safe for diabetics, vegans, and those with common food allergies. The primary benefit stems from xylitol's proven oral health advantages, though consumers should be aware of the synthetic gum base and the potential for a mild laxative effect with overuse. For those prioritizing natural ingredients and dental health, understanding the specifics of what goes into your chewing gum is an important step towards making informed decisions. As with any food product, reading the label is always the best way to ensure it aligns with your personal health goals. For further information on the oral health benefits of xylitol, resources like the American Dental Association provide valuable insight.

Frequently Asked Questions

Yes, PUR gum is sweetened with 100% xylitol, a natural sugar alcohol sourced from European birch and maple trees.

No, PUR gum is completely aspartame-free. The company promotes its product as a healthier alternative to gums containing artificial sweeteners.

Yes, because PUR gum is sweetened with xylitol, which has a low glycemic index, it does not cause a spike in blood sugar levels and is considered diabetic-friendly.

Xylitol, the sweetener in PUR gum, is toxic to dogs, causing a rapid release of insulin that can lead to hypoglycemia. Products containing xylitol should never be given to pets.

Yes, all PUR gum products are certified vegan and free of the most common allergens, including gluten, soy, dairy, nuts, and peanuts.

No, PUR gum uses only natural flavorings and plant-based ingredients for coloring. It does not contain synthetic preservatives like BHT or artificial coloring agents like titanium dioxide.

In some people, excessive consumption of xylitol can cause mild digestive issues such as bloating or a laxative effect. This is rare and typically occurs with very high intake.

PUR gum is Swiss-made, with ingredients sourced from Europe, ensuring the final product meets high quality and non-GMO standards.

References

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.