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What are the ingredients in Shameless candy?

4 min read

With up to 92% less sugar than traditional gummies, Shameless candy has gained popularity for those seeking a healthier treat. Instead of using high-fructose corn syrup, the brand relies on a combination of alternative sweeteners, natural fibers, and plant-based ingredients to achieve its chewy texture and fruity flavor profile. This unique formulation is what allows it to be a low-calorie, low-net-carb alternative to standard candy.

Quick Summary

Shameless candy's ingredients include a base of polydextrose and soluble corn fiber, sweetened with erythritol, isomalt, and sucralose, and contain natural flavors and colors from vegetable concentrates. Key components like pectin and glycerin provide its gummy consistency, making it a vegan, high-fiber, and low-sugar snack.

Key Points

  • Low-Sugar Sweeteners: Shameless candy is primarily sweetened with a combination of erythritol, isomalt, and sucralose, not traditional sugar.

  • High-Fiber Content: Polydextrose and soluble corn fiber are used to increase the fiber content and aid in achieving the right gummy texture.

  • Vegan and Gluten-Free: The use of pectin instead of gelatin makes the candy vegan, and the overall formulation is gluten-free.

  • Natural Colors: Colors are derived from natural sources like vegetable juice concentrate and beta-carotene, avoiding artificial dyes.

  • Keto-Friendly: The low-carb and low-sugar profile makes Shameless candy suitable for ketogenic diets.

  • Low Calorie: At approximately 70-90 calories per bag, it contains significantly fewer calories than standard gummy candy.

  • Careful Formulation: The specific mix of ingredients is designed to replicate the taste and chewiness of classic candy without the sugar crash.

In This Article

Core Ingredients in Shameless Candy

The ingredient list for Shameless candy is the key to its function as a low-sugar, high-fiber, and vegan-friendly alternative to conventional sweets. While specific flavor variations may have unique components, a core set of ingredients is used across most gummy products to achieve the desired taste and texture without relying on traditional sugar or animal-derived gelatin.

Sweeteners and Flavoring

Unlike most candies that use refined sugar, Shameless utilizes a trio of low-calorie sweeteners to provide its sweetness while minimizing calorie and carbohydrate count.

  • Erythritol: A sugar alcohol that is naturally occurring and provides a clean, sweet taste without the sugar crash. It is a popular choice for ketogenic diets because it is not metabolized by the body in the same way as sugar, resulting in fewer net carbs.
  • Isomalt: Another sugar alcohol derived from beets that adds sweetness and texture. It is often used in candies for its low-calorie content and minimal impact on blood sugar levels.
  • Sucralose: A non-nutritive, artificial sweetener that is significantly sweeter than sugar, allowing for small quantities to be used to enhance the candy's overall sweetness.
  • Natural Flavors: The vibrant fruit flavors are sourced from natural essences and other natural flavorings. For example, flavors like green apple, watermelon, and peach are derived from natural sources to ensure an authentic taste.

Texture and Structure

Achieving a satisfying, chewy gummy texture without gelatin requires a careful selection of plant-based alternatives. Shameless candy relies on several ingredients to create its characteristic consistency.

  • Pectin: A naturally occurring fiber found in fruits that acts as a gelling agent. Pectin is a common vegan and vegetarian substitute for gelatin, providing the candy with its signature bouncy and chewy feel.
  • Polydextrose and Soluble Corn Fiber: These ingredients are dietary fibers that bulk up the candy and contribute to the high fiber content advertised on the packaging. They help create the right structure and mouthfeel while also providing a high level of fiber, which helps curb appetite.
  • Glycerin: A sugar alcohol used as a humectant, meaning it helps retain moisture. It contributes to the candy's soft texture and prevents it from drying out.

Colors and Acidity

To make the candy visually appealing and to balance the sweetness, specific ingredients are used for color and to regulate acidity.

  • Natural Colors: Instead of artificial dyes, Shameless candy uses vegetable juice concentrates, beta-carotene, and spirulina extract for coloring. This ensures the vibrant hues come from natural sources.
  • Citric Acid and Malic Acid: These organic acids provide the characteristic sour or tangy flavor in many of the candy varieties. They are naturally found in fruits and are responsible for the sour punch in products like the Super Sour Blue Raspberry flavor.
  • Sodium Citrate: A sodium salt of citric acid that is used as a buffering agent to control the candy's acidity.

Shameless Candy Ingredients vs. Regular Gummy Candy

To better understand the healthier appeal of Shameless candy, it's useful to compare its ingredients with those found in a standard gummy candy. The differences highlight the targeted approach to creating a low-sugar, plant-based treat.

Feature Shameless Candy Regular Gummy Candy
Sweeteners Erythritol, Isomalt, Sucralose High-fructose corn syrup, sugar, dextrose
Gelling Agent Pectin Gelatin (derived from animal collagen)
Fiber Content High (from polydextrose and soluble corn fiber) Low or negligible
Source of Color Natural vegetable and fruit concentrates Artificial food dyes
Calories/Bag ~70-90 calories ~166 calories (average)

A Closer Look at the Formulation

The formulation of Shameless candy is a deliberate effort to create a guilt-free indulgence that aligns with modern dietary preferences, including keto and vegan lifestyles. The use of soluble corn fiber and polydextrose allows the brand to advertise a high-fiber content, which can aid in digestion and make the consumer feel fuller longer. The combination of multiple sugar alcohols and sucralose is crafted to mimic the taste of traditional sugar without the glycemic impact. This attention to detail in the ingredient selection and formulation is what defines the product's niche in the competitive candy market.

Conclusion

Ultimately, the ingredients in Shameless candy are a testament to the brand's commitment to creating a low-sugar, plant-based alternative to classic gummy treats. By using dietary fibers like polydextrose and soluble corn fiber for bulk and texture, along with a strategic blend of sugar alcohols and sweeteners for taste, they offer a product that caters to health-conscious consumers. The replacement of gelatin with pectin makes it vegan, while the use of natural colorings from vegetable sources ensures a cleaner label. The result is a chewy, flavorful gummy that allows for guilt-free indulgence, redefining what a satisfying snack can be.

Where to find Shameless Candy Information

For additional product information, including nutritional facts for specific flavors, you can visit the official Shameless Snacks website.

How does Shameless candy compare to regular gummy candies regarding sugar content?

Frequently Asked Questions

No, Shameless candy is not primarily sweetened with real sugar. It contains only a small amount of sugar (around 3g per bag) and relies on low-calorie, low-impact sweeteners like erythritol, isomalt, and sucralose for its sweetness.

Yes, Shameless candy is vegan. It uses pectin, a fruit-based gelling agent, to achieve its chewy consistency instead of animal-derived gelatin.

Polydextrose is a synthetic polymer of glucose used as a dietary fiber and sugar substitute. In Shameless candy, it contributes to the high fiber content, helps create the gummy texture, and provides bulk.

No, the colors used in Shameless candy are from natural sources. The brand uses fruit and vegetable juice concentrates, beta-carotene, and spirulina extract for coloring instead of artificial dyes.

Shameless candy typically has a low net carb count, with some bags containing as little as 3 grams of net carbs. The net carbs are calculated by subtracting dietary fiber and sugar alcohols from the total carbohydrates.

Erythritol is a sugar alcohol generally recognized as safe (GRAS) by the FDA. When consumed in large quantities, it may cause digestive upset in some individuals, which is a common effect of sugar alcohols.

Glycerin, a sugar alcohol, is used as a humectant in Shameless candy. This means it helps keep the candy moist and soft, preventing it from becoming hard or dry.

Shameless Snacks has been carefully formulated to taste as sweet as classic candy by using a blend of sugar alternatives, despite having significantly less sugar.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.