Decoding Non-GMO and Organic Labels
To confidently find chips that are not genetically modified, it is essential to understand the labeling systems used by food manufacturers. The two most common and reliable indicators are the Non-GMO Project Verified seal and the USDA Certified Organic label. While both denote the absence of GMO ingredients, they do so through different verification processes.
The Non-GMO Project is a third-party, non-profit organization that verifies products according to its rigorous standards. The iconic butterfly logo indicates that the product has gone through testing and segregation to ensure compliance. This certification can appear on both organic and non-organic products, making it a powerful tool for consumers.
The USDA Organic label is a government-regulated certification that prohibits the use of synthetic fertilizers, pesticides, and genetic engineering in farming. A product labeled "100% Organic" or "Organic" is guaranteed to be non-GMO. When purchasing snacks, always look for these seals to be certain of their sourcing.
Brands That Offer Non-GMO Chips
Many brands have recognized the growing consumer demand for transparent sourcing and offer specific lines of non-GMO chips. Here is a list of some popular choices, categorized by type, that you can find in stores:
Non-GMO Potato Chips
- Kettle Brand: Many of their chips are explicitly labeled Non-GMO Project Verified, including popular flavors like Sea Salt and Fresh Ground Pepper.
- Boulder Canyon: This brand offers a variety of kettle-style chips verified non-GMO and often cooked in healthier oils like avocado oil.
- Popchips: A lighter, popped alternative to traditional fried chips, many varieties are non-GMO.
Non-GMO Tortilla and Multigrain Chips
- Late July Snacks: Known for their tortilla chips, Late July prioritizes organic and non-GMO ingredients across its product lines.
- Siete Grain Free Tortilla Chips: These chips use alternative ingredients like cassava flour and are verified non-GMO.
- Garden of Eatin': This brand offers a variety of non-GMO and organic tortilla chips made with high-quality ingredients.
Non-GMO Vegetable and Bean Chips
- Terra Real Vegetable Chips: This brand offers unique and colorful vegetable chips that are also non-GMO.
- Beanitos White Bean Tortilla Chips: As the name suggests, these chips are made from beans and are a verified non-GMO option.
- Hippeas: These chickpea puffs are a popular, crunchy snack that is both organic and non-GMO.
Key Ingredients to Scrutinize
For consumers looking to avoid genetically engineered foods, understanding which crops are most likely to be genetically modified is key. Many processed foods, including chips, often contain ingredients derived from these "high-risk" crops. The most common GMO crops in the United States include corn, soybeans, canola, and cottonseed. When reading a chip's ingredient list, be mindful of these and their byproducts:
- Corn: Found in many tortilla chips and snack foods as cornstarch, corn syrup, corn oil, and corn flour. Unless specifically certified non-GMO, corn-based ingredients are likely derived from genetically modified field corn.
- Soy: Soy lecithin and soybean oil are common emulsifiers and oils in snacks. If the product is not labeled non-GMO or organic, assume these are from GMO soybeans.
- Canola Oil: This oil is a common ingredient for frying chips. Like soy, the majority of canola grown in North America is genetically engineered.
- Cottonseed Oil: Used for frying in some snacks, cottonseed oil is also often derived from GMO cotton.
- Sugar Beet: While less common in chips, sugar from sugar beets is almost always GMO. Products using 100% cane sugar are a safer bet if not certified non-GMO.
Navigating the Chip Aisle with Confidence
To make an informed choice, a systematic approach is helpful. Start by looking for the explicit seals, such as the Non-GMO Project Verified butterfly or the USDA Organic label. If these are not present, move to the ingredient list. Scrutinize the oils and any ingredients derived from the high-risk crops. Many brands, including some Frito-Lay sub-brands like Simply and Smartfood, offer Non-GMO Project Verified options within their product lines. This makes it possible to find a familiar brand with a non-GMO promise.
Non-GMO vs. Conventional Chips Comparison
| Feature | Non-GMO Chips | Conventional Chips |
|---|---|---|
| Sourcing | Ingredients are not genetically modified. | May contain genetically modified ingredients. |
| Labeling | Explicitly labeled "Non-GMO Project Verified," "USDA Organic," or similar. | May not have any specific GMO-related labels. |
| Key Ingredients | Often use non-GMO corn, sunflower, or avocado oils. | Commonly use corn, soy, and canola oils, which are often GMO. |
| Price | Can be slightly higher due to sourcing and verification costs. | Generally lower, reflecting standard farming practices. |
| Transparency | High transparency, providing consumers with information about sourcing. | Variable transparency, as labeling laws may not require specific GMO disclosure for all products. |
Conclusion: Choosing a Better Chip
With a clear understanding of labeling standards and a knowledge of common non-GMO brands and ingredients to watch for, finding delicious chips that are not genetically modified is straightforward. Look for certification logos, scrutinize the oils, and prioritize transparency. By doing so, you can enjoy your favorite crunchy snack while feeling good about the ingredients it contains. A little due diligence at the grocery store goes a long way toward building a pantry filled with choices you trust.
