The Iconic Pink Packet: Sweet'N Low and Saccharin
For decades, the little pink packet has been a staple in diners and coffee shops across the United States. This distinct color belongs exclusively to the Sweet'N Low brand, which is primarily made from saccharin, one of the world's oldest artificial sweeteners. Saccharin was originally discovered in 1878 and has since been approved for use by major health and regulatory bodies, including the FDA.
The pink packet's design was a deliberate marketing strategy by the Cumberland Packing Corporation, the family-owned company that created Sweet'N Low. They chose pink specifically so the packets would stand out in a sugar bowl, a simple yet effective way to build brand recognition. One packet of Sweet'N Low offers the sweetness equivalent of two teaspoons of sugar, but with virtually zero calories.
The Purpose of Sweetener Color-Coding
The use of color-coded packets for sweeteners is a convenient system designed to help consumers quickly identify the type of sweetening ingredient they are choosing. For individuals with specific dietary needs, such as diabetes, or those simply watching their calorie intake, this visual cue is incredibly helpful. It eliminates confusion and ensures a consistent choice, whether at home or in a restaurant.
Other Common Sweetener Packet Colors
While Sweet'N Low has cornered the market on pink, other major sweetener brands have adopted their own distinct colors. This has created an industry-wide standard that most consumers have come to recognize. Here is a breakdown of the most common alternatives you might encounter:
- Blue Packet (Equal): This packet contains aspartame, another popular artificial sweetener. Aspartame is approximately 200 times sweeter than sugar and is also zero-calorie. It is the active ingredient in many diet sodas and is a common sugar alternative for many people, though those with phenylketonuria (PKU) must avoid it.
- Yellow Packet (Splenda): The yellow packet signifies sucralose, which is the main ingredient in Splenda. Sucralose is derived from sugar through a process that changes its chemical structure, and it is significantly sweeter than both saccharin and aspartame, at 600 to 800 times sweeter than sugar.
- Green Packet (Stevia): The green packet typically contains a sweetener derived from the stevia plant. Stevia is a natural, plant-based, zero-calorie sweetener that has gained popularity among those seeking more natural sugar alternatives.
Comparing Popular Sweetener Packets
| Feature | Sweet'N Low (Pink) | Equal (Blue) | Splenda (Yellow) | Stevia (Green) |
|---|---|---|---|---|
| Primary Ingredient | Saccharin | Aspartame | Sucralose | Stevia (Plant-based) |
| Calorie Count | Zero-calorie | Zero-calorie | Zero-calorie | Zero-calorie |
| Sweetness | ~300x sweeter than sugar | ~200x sweeter than sugar | ~600-800x sweeter than sugar | 200-300x sweeter than sugar |
| Usage | Hot/cold beverages, cooking, and baking (some limitations) | Hot/cold beverages, not ideal for high-heat baking | Hot/cold beverages, cooking, and baking | Hot/cold beverages, cooking, and baking |
| Common Perception | Traditional, long-standing artificial sweetener | Popular and widely used for beverages | Versatile, often perceived as having a more natural, sugar-like taste | Natural, plant-based alternative |
Choosing the Right Sweetener for You
The best sweetener depends on individual taste preference and intended use. For example, sucralose (yellow packet) is often preferred for baking because its structure is more stable under high heat compared to aspartame (blue packet). However, saccharin (pink packet) is also versatile for both beverages and some baking needs. For those who prioritize natural ingredients, stevia (green packet) provides a zero-calorie, plant-based option. It is always recommended to consult with a physician or registered dietitian, especially for individuals managing blood sugar levels like those with diabetes. For more on comparing sweeteners, this article from the University of Miami Health System provides a good overview.
Conclusion
In summary, the next time you reach for a sweetener packet, the iconic pink color will immediately tell you it's Sweet'N Low, made with saccharin. This convenient color-coding system is an established industry practice that helps consumers quickly identify their preferred sweetener without a second thought. Whether you choose the pink packet, the blue Equal, or the yellow Splenda, knowing the difference allows for a more conscious and confident selection. The system not only aids brand recognition but also helps cater to specific dietary needs and taste preferences, making the choice of sweetener simple and straightforward.
Can you use Sweet'N Low for baking?
Yes, Sweet'N Low can be used for baking, and it can withstand the heat involved in the process. Some artificial sweeteners, like aspartame (blue packets), are not suitable for high-heat applications, but saccharin (pink packets) is more stable.
What is saccharin?
Saccharin is an artificial sweetener that has been used since the late 19th century and is the main sweetening agent in Sweet'N Low. It is several hundred times sweeter than sugar and has zero calories.
Is Sweet'N Low safe for everyone?
Sweet'N Low, based on saccharin, is generally considered safe for most people when consumed in moderation. It has been approved by regulatory bodies like the FDA. However, it's always best for individuals with health concerns, particularly those with diabetes, to consult a healthcare professional.
Why are some sweetener packets different colors?
Different sweetener manufacturers use distinct colors to help consumers easily identify their product and its main ingredient. This color-coding system is a simple way to build brand recognition and inform consumers at a glance.
What ingredient is in the blue packet (Equal)?
The blue packet, typically associated with the brand Equal, contains aspartame. Aspartame is another common zero-calorie sweetener that is about 200 times sweeter than sugar.
What ingredient is in the yellow packet (Splenda)?
Splenda is sold in the yellow packet and its active ingredient is sucralose. This sweetener is even more potent than saccharin, being 600 to 800 times sweeter than sugar.
What is in the green packet?
The green packet typically contains stevia, a natural, plant-based sweetener. It is also a zero-calorie option that has become increasingly popular.
