Urban Remedy's core mission is to reimagine the food system and educate people on the healing power of food. Founder Neka Pasquale’s background in traditional Chinese medicine and acupuncture strongly influenced this approach, as she witnessed transformative health results in patients who adopted clean eating habits. By applying ancient wisdom to modern-day nutrition, Urban Remedy creates products that are not only convenient but also packed with health-promoting properties.
Core Products and Offerings
Urban Remedy offers a comprehensive selection of organic, plant-based items across several categories, catering to various dietary needs and wellness goals. Every product is crafted to be low-glycemic, anti-inflammatory, and free from gluten, dairy, and refined sugar.
- Ready-to-Eat Meals: Customers can choose from a variety of salads, bowls, and wraps featuring ultra-fresh, whole ingredients. Popular options include the Macro Bowl and Vegan Caesar Salad, which provide balanced, satisfying nutrition.
- Cold-Pressed Juices: The brand’s cold-pressed juices are a cornerstone of its offerings, designed to infuse the body with vitamins, minerals, and enzymes. Juices like 'Glow' and 'Deep Cleaning' are specifically formulated for hydration and detoxification.
- Cleanses: Urban Remedy provides structured juice cleanses in various durations, typically 1 to 3 days, aimed at resetting the body and ridding it of toxins. Customers can select from options like the Low-Glycemic Cleanse, Energizing Cleanse, or Purify Cleanse.
- Nut Milks and Shakes: Creamy, dairy-free alternatives like Golden Turmeric nut milk and meal replacement shakes such as Green Berry provide satisfying, nutrient-dense options for a quick meal or snack.
- Wellness Shots: Small, concentrated juice shots packed with potent ingredients like turmeric, ginger, and probiotics are available for specific health boosts, such as immune support or digestive ease.
- Snacks and Desserts: The product line also includes guilt-free, plant-based snacks and desserts, such as cookies and chia puddings, made with clean, organic ingredients.
Distribution and Business Model
Urban Remedy utilizes an omnichannel business model to make its healthy food accessible to a wide audience.
- Direct-to-Consumer (DTC): The company ships fresh meals and cleanses directly to customers' homes, with an easy-to-use online ordering platform.
- Retail Kiosks: Urban Remedy products are available in kiosks located within major grocery store chains, including hundreds of Whole Foods Market and Kroger locations across the U.S..
- Physical Storefronts: The brand also operates dedicated retail stores in select regions, particularly in its founding state of California.
- Delivery Services: To meet the growing demand for convenience, Urban Remedy leverages delivery platforms in some markets, offering its ready-to-eat products for delivery.
Urban Remedy vs. Conventional 'Healthy' Foods
| Feature | Urban Remedy | Conventional "Healthy" Food |
|---|---|---|
| Sourcing | Uses certified organic, locally-sourced ingredients. | May use conventional produce grown with pesticides and fertilizers. |
| Processing | Minimally processed; cold-pressed juices and small-batch food preparation. | Often highly processed; may include additives and preservatives. |
| Ingredients | Whole-food, plant-based, gluten-free, dairy-free, and non-GMO. | Can contain fillers, refined sugars, preservatives, and allergens like gluten or dairy. |
| Philosophy | Based on ancient wisdom and the belief that food is healing. | Driven by marketing trends, focus on calorie count, or low-fat claims rather than nutrient density. |
| Environmental Impact | Certified B Corp with sustainable practices, including upcycling food waste. | Less focus on ethical sourcing or environmental accountability; can contribute to food waste. |
The “Food is Healing” Philosophy
The foundation of Urban Remedy is the belief that every ingredient has therapeutic properties. This perspective informs their product development, ensuring each item serves a functional purpose, whether it's reducing inflammation, boosting immunity, or supporting digestion. The company avoids all fillers, toxins, and chemicals, focusing instead on pure, clean, and vibrant ingredients that truly nourish the body's cells. The company is also a Certified B Corp, reflecting its commitment to social and environmental accountability, and constantly works to improve its sustainability practices. This mission-driven approach aims to empower consumers to conveniently eat ultra-fresh and clean, enabling them to live vibrantly.
Conclusion
In essence, Urban Remedy does much more than just sell food; it provides a comprehensive wellness solution built on the foundational belief that food is healing. By offering a convenient way to access fresh, organic, plant-based meals, juices, and cleanses through various channels—from online ordering to retail kiosks—the company empowers individuals to improve their health. Its commitment to clean ingredients, minimal processing, and environmental sustainability distinguishes it from conventional options, making it a viable and attractive choice for health-conscious consumers. For those seeking to reset their bodies, support specific health goals, or simply eat better with delicious, clean food, Urban Remedy offers a path to doing so easily and conveniently.
Learn more about their philosophy and products by visiting the Urban Remedy website.
