The Core Ingredients: Just Fruit and Fruit
At the heart of the original That's it. fruit bar is a commitment to simplicity and transparency. The ingredient list is famously short, usually featuring just two items: the fruits themselves. For example, a That's it. Apple + Strawberry bar contains only apples and strawberries. This minimalist approach means there are no fillers, preservatives, added sugars, or artificial flavors. The bars are simply pressed and formed fruit, offering a clean-label snack that is both convenient and wholesome. This makes them a strong choice for people seeking to limit their intake of highly processed foods.
The All-Natural Formulation
That's it. prides itself on its all-natural and plant-based formula. The bars are made from real, whole fruit, and the sweetness comes entirely from the natural sugars present in the fruit. This contrasts sharply with many other fruit snacks on the market, which often contain added sugar, corn syrup, or fruit juice concentrates. By sticking to whole fruit, That's it. bars retain the natural dietary fiber found in the fruit, which helps with digestion and promotes a feeling of fullness.
The Brand's Expanded Offerings
While the original two-ingredient fruit bars are the flagship product, That's it. has expanded its lineup to include several other healthy and innovative snack options.
That's it. product line inclusions:
- Fruit Bars: The classic, two-ingredient bars available in numerous flavor combinations, such as Apple + Mango, Apple + Blueberry, and Apple + Strawberry.
- Probiotic Fruit Bars: These bars are made with fruit and infused with 2 billion live active cultures to support gut health.
- Fruit + Veggie Bars: Featuring a blend of fruits and vegetables, like the ones with a black bean base, providing an easy way to incorporate more vegetables into your diet.
- Energy Bars: A line of fruit bars with added caffeine from single-origin Ethiopian coffee beans for a natural energy boost.
- Crunchables: Crispy, freeze-dried fruit snacks made from 100% real fruit, offering a different texture profile.
Nutrition Breakdown: A Look at the Labels
To fully understand what's in That's it. bars, it's helpful to compare their nutritional content to other common fruit snacks. The key differences lie in the presence of added sugars, fiber content, and overall ingredient complexity.
| Nutritional Aspect | That's it. Fruit Bar (Apple + Strawberry) | Typical Gummy Fruit Snack | Typical Granola Bar (High Sugar) |
|---|---|---|---|
| Ingredients | Apples, Strawberries | Corn syrup, sugar, fruit purée concentrate, modified corn starch, artificial flavors, colorings | Rolled oats, sugar, corn syrup, palm oil, honey, artificial flavors |
| Added Sugar | 0g | Often a primary ingredient | Typically contains added sugars |
| Fiber | 3-4g per bar | Very little, if any | Varies, often contains added fiber |
| Whole Fruit | 100% whole fruit | Often fruit purée concentrate | Not applicable |
| Allergens | Free from top 12 allergens | Varies widely by brand | May contain nuts, gluten, soy, etc. |
The Health Benefits of Minimal Ingredients
By focusing on minimal ingredients, That's it. bars offer several health advantages. The high fiber content from the whole fruit helps regulate blood sugar levels and supports a healthy digestive system. The lack of preservatives and artificial additives means you are consuming a cleaner product, which is often a priority for those following a clean-eating lifestyle. Additionally, the portable, mess-free format makes it easy to get a serving of fruit on the go, addressing the common issue of not consuming enough fruit daily. This commitment to simplicity and quality is what sets the brand apart in a crowded and often confusing snack market.
Conclusion: A Simple Answer to a Simple Question
So, what is actually in That's it. bars? The answer is exactly what the name suggests: just fruit, and sometimes a little extra fruit, probiotics, or caffeine, depending on the variety. The brand was founded on the principle of providing simple, real, and accessible snacks to improve public health. By focusing on two-ingredient fruit bars, and later expanding to other clean-label products, That's it. has created a wholesome, allergen-friendly option that serves as a healthier alternative to many other convenience snacks. Whether you're looking for a quick, grab-and-go option for yourself or a lunchbox-friendly treat for a child, That's it. bars offer a straightforward, real-food choice without the hidden additives and sugars. Learn more about the brand and their mission.
