Understanding the Discovery HealthyFood Program
The Discovery HealthyFood program, part of the broader Vitality initiative, rewards members for healthier food choices. By encouraging the purchase of healthier items, Discovery helps members develop better long-term dietary habits. Discovery Bank clients can earn even higher cashback in Discovery Miles on eligible items. Members earn a percentage back on healthy groceries from selected partners like Checkers and Woolworths.
How the HealthyFood benefit works
To earn rewards, activate the HealthyFood benefit through the Discovery app or website. Key steps include:
- Activate the benefit: Log in and activate HealthyFood.
- Select partners: Choose your primary in-store and online grocery partners (e.g., Checkers, Woolworths) for the highest rewards.
- Link loyalty cards: Connect your Checkers Xtra Savings and Woolworths MyDifference cards to your Vitality profile.
- Complete health assessments: Boost your reward percentage by completing a Vitality Age assessment and Vitality Health Check annually.
- Swipe and pay: Use your linked loyalty card and qualifying Discovery Bank card when paying.
Boosting rewards with Discovery Bank and Vitality Money
Vitality Health members can earn up to 25% back, but linking a qualifying Discovery Bank account via Vitality Money significantly increases this to up to 75% back, depending on your Vitality Money status, card, and spend. Rewards are paid as Discovery Miles, usable with partners or convertible to cash. Higher Vitality Money status means greater HealthyFood rewards.
A comparative look at HealthyFood rewards
This table compares rewards for Vitality Health members with and without Discovery Bank:
| Feature | Vitality Health Member Only | Vitality Health + Discovery Bank Client |
|---|---|---|
| Maximum Reward | Up to 25% back in Discovery Miles | Up to 75% back in Discovery Miles |
| Reward Payout | Paid in Discovery Miles | Paid in Discovery Miles |
| Reward Boost | Achieved by completing health checks | Enhanced by Vitality Money status and spend |
| Primary Partner Reward | Up to 25% with health checks | Up to 75% based on Vitality Money status |
| Secondary Partner Reward | Up to 10% | Potential for higher boost based on Vitality Money |
| Qualifying Spend Limit (Individual) | R2,500/month | R2,500/month + additional R2,500 Vitality Money |
| Qualifying Spend Limit (Family) | R5,000/month | R5,000/month + additional R5,000 Vitality Money |
Financial and health benefits
The HealthyFood program offers both financial and health benefits. Saving on healthy groceries improves personal finances. Adopting healthier eating through the program can lead to long-term health benefits and potentially lower future healthcare costs by reducing the risk of chronic illnesses. The program promotes a holistic approach, linking financial responsibility with physical health. It reinforces positive behavior, making healthy eating more affordable.
For official HealthyFood catalogues and guides, visit the Discovery website.
Conclusion
The Discovery Bank Healthy Food benefit, combined with Vitality, makes healthy eating easier and more affordable. By using Discovery Miles and boosting rewards via Vitality Money, members can save significantly on thousands of qualifying groceries. This program effectively links financial incentives with health promotion, showing that a healthier lifestyle is a rewarding one. It encourages smart financial habits and better dietary choices, improving members' long-term health.
