Misfits' Core Sweetening Strategy: Maltitol and Stevia
To create their low-sugar, plant-based protein bars, Misfits Health utilizes a combination of sweeteners. The main sweetener is maltitol, a sugar alcohol used to provide bulk and a sugar-like taste and texture. Some variations of the bar also include steviol glycosides, a zero-calorie, natural sweetener extracted from the stevia plant, to enhance the overall sweetness. According to the company, the combination of these sweeteners is used to create a low-sugar product without sacrificing taste.
Maltitol: The Primary Sugar Alcohol
Maltitol is a type of sugar alcohol, or polyol, that is derived from starch. It is a popular sugar substitute in many sugar-free and low-carb products due to its high sweetness level, which is about 75-90% that of sugar. Unlike regular sugar, maltitol is only partially absorbed by the body, which results in a lower caloric impact and a lower glycemic index. However, excessive consumption can lead to digestive discomfort.
Steviol Glycosides: The Plant-Based Booster
Steviol glycosides are the sweet-tasting compounds found in the leaves of the stevia plant. As a natural, zero-calorie sweetener, stevia is often used in conjunction with other sweeteners to help boost sweetness levels without adding calories or affecting blood sugar. Misfits includes a 'touch of stevia extract' to ensure their bars hit the right level of sweetness. The use of stevia also aligns with Misfits' plant-based, clean-label approach.
Why the Sweetener Blend Matters
Misfits' choice to use both maltitol and stevia is a strategic one. While maltitol provides a satisfying bulk and mouthfeel similar to sugar, it can also have a strong laxative effect if consumed in high quantities. By including a small amount of highly potent stevia, Misfits can achieve the desired level of sweetness while potentially using less maltitol overall, which helps mitigate digestive side effects for many consumers. This blend helps to balance taste, texture, and digestive tolerance, creating a more palatable and consumer-friendly product.
Side Effects and Considerations of Sugar Alcohols
While sugar alcohols like maltitol are generally recognized as safe, they are not without potential downsides, particularly when consumed in large quantities. It's important for consumers to be aware of these effects, as products containing sugar alcohols are required to carry a warning about potential laxative effects.
Digestive Discomfort
Sugar alcohols are fermented in the large intestine, which can cause gas, bloating, and diarrhea in sensitive individuals. The severity of these side effects can vary depending on the individual and the amount consumed. Because of this, it is recommended to consume maltitol in moderation to avoid potential discomfort.
Glycemic Impact
Unlike stevia, maltitol does have a glycemic impact, although it is significantly lower than sugar's. For individuals with diabetes, it is important to understand that maltitol can still raise blood sugar levels, and they should monitor their intake and how their body reacts. Stevia, on the other hand, does not affect blood glucose levels.
Taste Profile
Some consumers report a slight aftertaste from certain sugar alcohols, including maltitol. However, Misfits' combination of maltitol and stevia is intended to create a balanced flavor profile without a noticeable or unpleasant aftertaste.
Comparison of Common Protein Bar Sweeteners
This table outlines the key differences between the sweeteners used in Misfits bars and other popular alternatives found in the protein bar market.
| Feature | Maltitol (Misfits) | Stevia (Misfits) | Erythritol | Sucralose | Honey/Dates (Natural Sweeteners) |
|---|---|---|---|---|---|
| Source | Sugar alcohol from starch | Plant-based extract | Sugar alcohol from fermentation | Artificial compound | Natural, whole foods |
| Calories | Low (approx. 2.1 kcal/g) | Zero | Zero | Zero | Varies (higher) |
| Glycemic Index | Moderate (approx. 35-52) | Zero | Zero | Zero | High |
| Digestive Issues | Can cause bloating/diarrhea | Generally none | Well-tolerated (mild issues possible) | Varies by individual | Generally none (unless allergic) |
| Taste Profile | Sugar-like, no aftertaste | No calories, potential slight aftertaste | Sweet, mild cooling effect | Very sweet, sometimes chemical aftertaste | Distinct, natural flavor |
Misfits' Commitment to Low-Sugar and Clean Ingredients
Misfits Health emphasizes its commitment to using quality, plant-based ingredients and avoiding artificial sweeteners. The use of maltitol, a polyol, and stevia, a natural plant extract, reflects this commitment. While maltitol is processed, it is not considered an "artificial sweetener" by Misfits. This approach allows them to deliver a low-sugar bar that is also vegan-friendly and tastes great. The brand's official website offers a detailed breakdown of their ingredients for consumers who want to know more about what they are consuming. You can read more about their ingredient philosophy at Misfits Behind The Bar.
Conclusion
Ultimately, what is the sweetener in Misfits protein bar is a combination of maltitol and steviol glycosides. This blend allows the company to create a low-sugar, plant-based product with a pleasant taste and texture. While maltitol provides bulk and sweetness, stevia boosts the flavor without adding calories, aligning with Misfits' health-conscious brand philosophy. Consumers should be aware of the potential digestive effects of sugar alcohols like maltitol and consume the bars in moderation, especially if they are sensitive to these ingredients. For most, Misfits offers a satisfying and low-sugar alternative to traditional candy bars, making it a popular choice for those seeking a healthier, plant-powered snack.
