What is Wowbutter made of? The Ingredients of a Nut-Free Alternative

October 27, 2025 •

4 min read

Wowbutter boasts a better quality, more digestible protein than traditional peanut butter, with a Protein Digestibility Corrected Amino Acid Score (PDCAAS) that is over 80% higher. So, what is Wowbutter made of and how does it deliver this nutritional advantage while remaining completely nut-free?

Quick Summary

Wowbutter is a peanut and tree nut-free spread crafted primarily from five all-natural, non-GMO ingredients: whole toasted soy, pressed soy oil, cane sugar, sustainable palm oil, and sea salt. It serves as a popular, safe, and nutritious alternative to peanut butter.

Key Points

Core Ingredient is Soy: Wowbutter is primarily made from whole toasted soy, which provides a rich, nutty flavor and a complete protein profile.
Nut-Free Manufacturing: The spread is made in a 100% peanut and tree nut-free facility, eliminating cross-contamination risks for allergy sufferers.
Rich in Omega-3s: Unlike traditional peanut butter, Wowbutter is a good source of Omega-3 essential fatty acids, containing 1000 mg per 2 tbsp serving.
All-Natural and Non-GMO: The recipe uses only five all-natural, non-GMO ingredients, including toasted soy, pressed soy oil, cane sugar, sustainable palm oil, and sea salt.
Versatile and School-Safe: Wowbutter can be used as a 1:1 substitute for peanut butter in many recipes and comes with stickers to make it easily identifiable for school officials.
Better Protein Quality: The protein in Wowbutter has a higher digestibility score (PDCAAS) than protein from peanuts, making it a more efficient source of this nutrient.

The Core Ingredients of Wowbutter

Wowbutter is defined by its simplicity and its deliberate exclusion of common allergens. The ingredient list is short and sweet, focusing on a soy base to replicate the flavor and texture of peanut butter without the associated risks for those with nut allergies. All ingredients are sourced from non-GMO sources and undergo rigorous testing.

The All-Natural, Non-GMO Ingredients

Whole Toasted Soy: The foundation of Wowbutter is toasted soy, which provides a rich, nutty flavor reminiscent of peanuts. The soybeans are grown exclusively in Canada and are identity-preserved to minimize the risk of contamination with other varieties. This ingredient is also the source of the product's complete protein, containing all nine essential amino acids.
Pressed Soy Oil: The oil used to create the spread's creamy consistency is naturally pressed from non-GMO soybeans of USA origin. This oil is also a significant source of the heart-healthy Omega-3 essential fatty acids found in Wowbutter.
Cane Sugar: A small amount of granulated cane sugar is added for a hint of sweetness that balances the flavor, without a high sugar content. The cane sugar is sourced from suppliers that do not grow genetically modified varieties.
Sustainable Palm Oil: Less than 5% of this ingredient is used to prevent the oil from separating, which eliminates the need for stirring. The palm oil used is Mass-Balanced RSPO Certified, demonstrating a commitment to sustainable sourcing.
Sea Salt: A simple pinch of sea salt enhances the overall flavor profile.

Production Process for Purity and Safety

Wowbutter's manufacturing process is designed with safety and quality in mind. Unlike many competitors, it is crafted in a facility that is dedicated to being 100% peanut-free, tree nut-free, gluten-free, dairy-free, and egg-free. This strict control minimizes cross-contamination risks for individuals with severe food allergies.

Key steps in the production process include:

Sourcing and Screening: Canadian-grown, non-GMO soybeans are carefully screened and tested for genetic modification upon arrival at the facility.
Toasting: The soybeans are toasted at high temperatures, which not only develops the signature flavor but also helps eliminate bacteria and mold.
Grinding: The ingredients are combined and ground in a completely closed-loop system. This ensures the product remains free from outside contaminants until it is sealed in the jar.
Packaging: The finished spread is filled directly from the grinding system into the jar, ready for consumption. Every jar includes special stickers for school lunches to help officials identify it as a safe, peanut-free item.

Nutritional Comparison: Wowbutter vs. Typical Peanut Butter

While the goal is to replicate the taste and texture of peanut butter, Wowbutter also offers distinct nutritional advantages. Here is a comparison based on a 2 tbsp (32g) serving:


Nutritional Aspect	Wowbutter	Typical Peanut Butter
Protein Quality	Complete protein source with all 9 essential amino acids.	Incomplete protein source with only 6 essential amino acids.
Omega-3 Content	Contains 1000 mg of Omega-3 essential fatty acids.	Contains 0 mg of Omega-3.
Omega-6 Content	7g per serving.	5g per serving.
Hydrogenated Oils	None, uses sustainable palm oil to prevent separation.	Can contain hydrogenated oils, which have been linked to health problems.
Aflatoxin	None, due to controlled farming and toasting process.	Can contain aflatoxin, a toxic mold, at varying levels.
Sodium	100mg per serving (based on Canadian data).	150mg per serving (based on Canadian data).

Versatility and Usage

Wowbutter is not just a spread for sandwiches. Its versatile nature allows it to be used in virtually any recipe that calls for peanut butter. This makes it a perfect substitute for baking cookies, preparing sauces, and even adding to smoothies for a creamy texture and protein boost. For those with nut allergies, it opens up a world of recipes that were previously off-limits, all without compromising on taste or quality. For food service establishments like schools, daycares, and hospitals, it provides a safe and nutritious solution that meets the needs of a diverse population. The inclusion of dedicated school lunch stickers on each jar further enhances its utility and safety.

Conclusion

Wowbutter is a natural, peanut and tree nut-free spread crafted from whole toasted soy and a few other simple, non-GMO ingredients. Its careful formulation and dedicated manufacturing process ensure a safe, delicious, and highly nutritious alternative to peanut butter. With its complete plant protein, abundance of Omega-3 fatty acids, and exclusion of hydrogenated oils, Wowbutter offers significant nutritional advantages while delivering a familiar taste and texture. Whether for managing a food allergy, packing a school-safe lunch, or simply enjoying a healthier spread, Wowbutter proves that you can have a great-tasting product without compromise.

Visit the Roundtable on Sustainable Palm Oil website for more information on their certification process.

Frequently Asked Questions

The main ingredients in Wowbutter are whole toasted soy, pressed soy oil, cane sugar, sustainable palm oil (added to prevent oil separation), and sea salt.

Yes, Wowbutter is made in a dedicated 100% peanut-free and tree nut-free facility, making it a safe alternative for individuals with nut allergies. However, those with a soy allergy should avoid it.

No, all ingredients used in Wowbutter are sourced from non-GMO sources. The manufacturer has strict protocols, including testing raw soybeans, to ensure they are non-GMO.

Wowbutter does not require refrigeration. However, for optimal taste and aroma, the manufacturer recommends refrigerating it after opening, especially if you plan to store it for a longer period.

Yes, Wowbutter can be used as a 1:1 substitute for peanut butter in most recipes, including baking and cooking, with great results.

Wowbutter contains a complete plant protein with all nine essential amino acids, unlike peanuts which are an incomplete protein source. It also contains naturally occurring Omega-3s, which are not present in peanut butter.

Wowbutter uses a small amount of sustainable palm oil (less than 5%) to help prevent the natural oil from separating, eliminating the need for stirring. This is different from the unhealthy hydrogenated oils often found in traditional spreads.