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What makes a marshmallow non-vegan? The surprising key ingredient

4 min read

Did you know that most commercial marshmallows are not vegan because they contain gelatin, a protein derived from animal collagen? The inclusion of this single ingredient is what makes traditional marshmallows unsuitable for those following a plant-based diet.

Quick Summary

Traditional marshmallows are not vegan as they contain gelatin, a gelling agent sourced from animal collagen found in bones and skin. This protein is responsible for their spongy, chewy texture.

Key Points

  • The Main Ingredient: The primary reason marshmallows are not vegan is the inclusion of gelatin, an animal-derived protein.

  • Gelatin's Origin: Gelatin is extracted from the collagen in the bones, skin, and connective tissues of animals like pigs and cows.

  • Key Functions of Gelatin: In marshmallows, gelatin acts as a gelling agent and foam stabilizer, giving them their characteristic chewy and elastic texture.

  • Other Non-Vegan Risks: Some recipes, especially for marshmallow fluff, may contain egg whites, and some sugar may be processed with bone char, a concern for strict vegans.

  • Finding Vegan Alternatives: Plant-based marshmallows replace gelatin with alternatives like agar-agar, carrageenan, or soy protein.

  • Look for Certifications: The easiest way to identify a vegan marshmallow is by looking for a vegan certification logo on the packaging.

In This Article

The Primary Culprit: Gelatin

At the core of the matter for why traditional marshmallows are not vegan is a single, seemingly innocuous ingredient: gelatin. Gelatin is a gelling and thickening agent used in a wide variety of food products to provide a unique texture and structure. Its ability to form a stable foam when whipped with sugar and water is what gives a marshmallow its characteristic spongy and soft consistency.

For vegans, the issue with gelatin is its origin. It is a protein derived directly from animal parts. Specifically, it comes from the collagen found in the bones, skin, and connective tissues of animals, most commonly pigs and cows. The manufacturing process involves boiling these animal parts to extract and purify the collagen, which is then processed into the final product. Because this ingredient is undeniably animal-sourced, any product containing it is automatically not vegan, and not even vegetarian.

Deconstructing Gelatin: What It Is and Where It Comes From

Gelatin's use in food products goes back centuries, but its modern application in mass-produced candies solidified its place in the confectionery industry. The specific properties of gelatin make it difficult to replicate with plant-based alternatives, which is why it remains the go-to for traditional recipes.

Gelatin's Function in Marshmallows

  • Foam Stabilizer: During production, air is whipped into a sugar syrup mixture. Gelatin stabilizes these air bubbles, preventing them from collapsing as the marshmallow cools and sets.
  • Gelling Agent: It forms a thermoreversible gel, setting at room temperature but melting in your mouth, which is crucial for the marshmallow's sensory experience.
  • Texture and Elasticity: Gelatin's protein network creates the chewy, bouncy, and stretchy feel that is so identifiable with a classic marshmallow.

Beyond Gelatin: Other Non-Vegan Ingredients to Watch For

While gelatin is the most common reason a marshmallow isn't vegan, it's not the only potential animal-derived ingredient. Those with a strict plant-based diet should be vigilant for other hidden components.

Potential Animal-Sourced Ingredients:

  • Eggs or Egg Whites: Some homemade and artisanal marshmallow fluff recipes use egg whites as a foaming agent instead of or in addition to gelatin. For example, the popular brand Marshmallow Fluff contains dried egg whites.
  • Sugar Processed with Bone Char: In the United States, some granulated white sugar is processed using bone char, a charcoal created from animal bones, to achieve its pure white color. While many brands no longer use this process, it is a concern for some strict vegans. Organic or certified vegan sugar avoids this risk.
  • Artificial and Natural Flavors: Unless specified, the origins of flavors and colors can be ambiguous. Certain red colorings, for instance, are made from crushed insects (carmine). Always check labels or contact the manufacturer if unsure.

How to Identify and Find Vegan Marshmallows

Fortunately, the market for vegan alternatives has grown significantly, and many brands now offer delicious plant-based marshmallows. The key is to check the ingredient label for gelatin and look for alternative gelling agents.

Common Vegan Alternatives to Gelatin:

  • Agar-Agar: A gelatin substitute derived from red algae, it is widely used for its gelling properties.
  • Carrageenan: Extracted from red seaweed, it is used as a thickening and gelling agent in many vegan confections.
  • Aquafaba: The liquid from canned chickpeas, it can be whipped into a fluffy, foamy mixture, replacing egg whites in some vegan recipes.
  • Soy Protein: Often used alongside other ingredients to replicate the texture of traditional marshmallows, like in Dandies brand products.

Some brands, like Dandies, Trader Joe's, and Freedom Confectionery, are well-known for their vegan offerings. A certified vegan logo is the easiest way to confirm a product's suitability. If purchasing specialty products, always verify the ingredients list.

A Quick Guide to Gelatin vs. Vegan Marshmallows

Feature Traditional Marshmallows Vegan Marshmallows
Key Gelling Agent Gelatin (animal-sourced collagen) Agar-agar, carrageenan, or soy protein
Sourcing Derived from animal bones, skin, and cartilage Derived from plant sources like seaweed, algae, or legumes
Texture Chewy, bouncy, stretchy Soft, airy, and fluffy, but can vary slightly depending on the gelling agent
Melt Profile Melts smoothly at body temperature May require a bit more heat to melt, but some are designed to toast well
Ethical Impact Non-vegan, uses animal by-products Cruelty-free and animal-friendly
Where to Find Most mainstream grocery stores Health food stores, specialty markets, and online retailers

Conclusion: Making Informed Choices

Ultimately, what makes a marshmallow non-vegan is the use of gelatin, a gelling agent sourced from animal collagen. While this single ingredient is the most common barrier for vegans and vegetarians, it is also important to be aware of other potential animal-derived additives, such as eggs or bone-char processed sugar. The good news is that with the rising demand for plant-based foods, numerous high-quality and delicious vegan marshmallow options are now available. By checking the label for plant-based gelling agents like agar-agar or carrageenan, consumers can easily find a cruelty-free sweet treat for their s'mores, hot chocolate, or desserts. As the vegan food market continues to innovate, it becomes easier than ever to enjoy beloved classics without compromising ethical values. For more information on vegan alternatives, explore guides like the one from VegNews.

Note: While most marshmallows are dairy-free, those with special flavors or coatings may contain milk ingredients. Always read the label carefully if dairy is a concern.

Frequently Asked Questions

No, gelatin is not vegetarian. Since it is derived from animal collagen found in the bones and skin of animals, it is an animal-based product that is not suitable for vegetarians or vegans.

No, not all marshmallows are non-vegan. While most traditional, commercial brands contain gelatin, many vegan-friendly brands now exist that use plant-based alternatives like agar-agar to achieve a similar texture.

Agar-agar is a plant-based gelling agent derived from red algae. It is used as a vegan substitute for gelatin because it forms a gel that helps set and stabilize the marshmallow mixture.

Most commercially produced marshmallow fluff is not vegan because it typically contains egg whites. However, some brands offer accidentally vegan marshmallow toppings or specific vegan fluff products.

To be certain, look for marshmallows that are certified vegan or check the brand's website. Some sugar is processed with bone char, a practice avoided by strict vegans, though many companies use animal-free processing methods.

Yes, many vegan marshmallows are designed to melt and toast just like their traditional counterparts. While the plant-based ingredients might have a slightly different melt profile, they are perfect for s'mores and other treats.

Some popular and widely available vegan marshmallow brands include Dandies, Trader Joe's (seasonal), and Freedom Confectionery. Always check the specific product label to be sure.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.