Understanding the High Noon and Celsius Mislabelling Event
In late July 2025, a voluntary recall was issued by the alcoholic seltzer company High Noon, which inadvertently affected some Celsius energy drink products. This was not a standard Celsius recall for a defect in their own energy drinks. Instead, the issue stemmed from a shared packaging supplier that mistakenly sent empty Celsius Astro Vibe cans to High Noon's production facility. Consequently, these cans were filled with High Noon vodka seltzer and were later included in High Noon Beach Variety packs, creating a serious mislabeling problem. The risk was that consumers, expecting a non-alcoholic Celsius energy drink, would accidentally consume alcohol.
The States Affected by the Recall
High Noon's recall notice, posted by the U.S. Food and Drug Administration (FDA), specified which states received shipments of the mislabeled products. For a detailed breakdown of which states received shipments at the distributor and/or retail levels, please refer to {Link: pnj.com https://www.pnj.com/story/entertainment/dining/2025/07/31/celsius-recall-some-energy-drink-cans-mistakenly-filled-with-alcohol/85454112007/}. This included states where retailers received the product, such as Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin, as well as states where only distributors received shipments like Michigan and Oklahoma. The recall aimed to prevent unintentional alcohol consumption, particularly among vulnerable populations. No injuries were reported.
How to Identify the Recalled Celsius Cans
Specific details helped consumers identify the affected products. These were Celsius Astro Vibe™ Energy Drink, Sparkling Blue Razz Edition cans found within High Noon Beach Variety 12-packs. A key indicator was the can's silver lid, contrasting with the typical black lid of genuine Celsius cans. Affected High Noon 12-packs had UPC 085000040065 and specific lot codes. Single Celsius Astro Vibe cans potentially from a variety pack could be identified by lot codes on the can bottom. For a full list of affected lot codes for both the 12-pack and single cans, as well as a comparison table between mislabeled and genuine Celsius cans, see {Link: pnj.com https://www.pnj.com/story/entertainment/dining/2025/07/31/celsius-recall-some-energy-drink-cans-mistakenly-filled-with-alcohol/85454112007/}.
Actions for Affected Consumers
If you found an affected product, the recommendation was to dispose of it and not consume the contents. High Noon offered refunds; customers could contact their consumer relations department. Retailers also facilitated returns of affected High Noon packs in certain areas.
The Role of the FDA and Corporate Responsibility
Voluntary recalls like this, requested by the FDA for food products when safety issues arise, are crucial for public safety. The response by the companies involved demonstrated the importance of transparent communication and stringent quality control.
Conclusion: Navigating Recalls and Consumer Safety
The incident primarily involved High Noon vodka seltzer mispackaged in Celsius cans, not a fault with Celsius energy drinks themselves. The recall was limited to specific lot codes and quickly addressed. Consumers in eight states were most directly affected and received guidance on identifying and handling the products. This event highlights the importance of accurate labeling and effective recall procedures. For official information, check sources like the FDA's website.
Summary of Affected States
For a summary of the states that received affected products at the distributor and/or retailer levels, please refer to {Link: pnj.com https://www.pnj.com/story/entertainment/dining/2025/07/31/celsius-recall-some-energy-drink-cans-mistakenly-filled-with-alcohol/85454112007/}.
