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What tea do most Japanese drink? The answer might surprise you

4 min read

According to a recent survey, bottled teas have surpassed loose-leaf consumption in Japan, but when brewed at home, Sencha is the overwhelming choice. To find out what tea do most Japanese drink, one must look at the diverse green teas and other infusions, not just the famous ceremonial ones.

Quick Summary

Sencha is the most commonly consumed green tea in Japan for daily drinking, though popular alternatives include nutty Genmaicha, roasted Hojicha, and cooling Mugicha during summer months.

Key Points

  • Sencha is the most common tea: As the daily staple, Sencha is the most consumed green tea in Japan and is known for its fresh, vegetal flavor.

  • Bottled tea is the new norm: For many, especially younger generations, ready-to-drink teas in plastic bottles are now more common than brewing loose-leaf tea at home.

  • Matcha is ceremonial, not daily: While famous globally, Matcha is a premium powdered tea mainly reserved for tea ceremonies and desserts, not everyday drinking.

  • Genmaicha offers a nutty flavor: This unique blend of green tea and roasted brown rice is popular for its warm, savory taste and lower caffeine content.

  • Hojicha is roasted and mild: The roasting process gives this reddish-brown tea a smoky, caramel-like flavor and makes it very low in caffeine, perfect for evenings.

  • Mugicha is a summer classic: This caffeine-free roasted barley infusion is widely enjoyed cold in summer by all ages, including children.

  • Diverse options beyond green tea: Japanese tea culture includes many types beyond green tea, like roasted kelp and barley infusions, catering to different tastes and occasions.

In This Article

The Reigning Champion: Sencha Green Tea

Sencha (煎茶) is undoubtedly the most popular tea among Japanese households, representing a significant majority of the country's tea production. Its name literally means "brewed tea," and it is made from tea leaves exposed to direct sunlight during cultivation. This exposure gives Sencha its distinctive vegetal, grassy, and sometimes slightly bitter flavor profile, balanced by a subtle sweetness and potent umami. To produce Sencha, freshly harvested leaves are briefly steamed to prevent oxidation, a process that preserves the tea's vibrant green color and fresh flavor, differentiating it from Chinese teas which are typically pan-fired.

The preparation of Sencha is a simple daily ritual for many Japanese people. To achieve the best flavor, it should be brewed with water that is not quite boiling (around 80°C), and steeped for about one minute. Over-steeping can result in an overly bitter taste. Sencha is widely available, and its balanced profile makes it a versatile tea enjoyed throughout the day, often paired with meals. High-quality Sencha, known as shincha (new tea), is made from the very first leaves of the season and is particularly prized for its sweet, fresh flavor.

Beyond the Green: Other Popular Japanese Teas

While Sencha may be the daily staple, Japan's tea culture is rich with a variety of other teas and infusions, each offering a unique flavor and experience. Many of these are also widely consumed, often serving different purposes or fitting different tastes.

Genmaicha: Nutty and Toasty

Genmaicha (玄米茶), or "brown rice tea," is a popular blend of green tea leaves (often Bancha or Sencha) and roasted brown rice kernels. It is sometimes called "popcorn tea" because some of the rice kernels pop during the roasting process. Originally a way for poorer people to stretch their tea leaves, Genmaicha is now appreciated for its own merits, offering a warm, nutty aroma and a savory, mild flavor that contrasts with the fresh notes of green tea. It is lower in caffeine and can be enjoyed at any time of day. Its unique character makes it a favorite for those new to Japanese tea.

Hojicha: Roasted and Low-Caffeine

Hojicha (焙じ茶) is a roasted Japanese green tea, typically made from Bancha or Sencha leaves and stems. The tea leaves are roasted in a porcelain pot over charcoal at a high temperature, which changes their color from green to a reddish-brown. This roasting process reduces the caffeine content significantly and gives Hojicha its distinctive earthy, smoky, and slightly caramel-like flavor. Because of its low caffeine content and mellow, sweet flavor, it is an ideal tea for evenings and is often given to children and the elderly.

Matcha: Ceremonial and Versatile

Matcha (抹茶) is perhaps the most globally recognized Japanese tea due to its role in the traditional Japanese tea ceremony, but it is less common for daily drinking than Sencha. It is a vibrant, finely ground powder made from shade-grown green tea leaves. Shading increases the tea's chlorophyll and amino acid content, resulting in a rich, umami flavor and brilliant green color. Matcha powder is whisked directly into hot water, and since the entire leaf is consumed, its health benefits are more concentrated. Beyond ceremonies, it is now widely used in drinks like lattes and for flavoring desserts.

Mugicha: The Summer Favorite

Mugicha (麦茶), or roasted barley tea, is a caffeine-free infusion particularly popular during the hot Japanese summers. It is usually served cold in bottles and is a refreshing, earthy, and nutty drink that is safe for children to consume. As it does not contain tea leaves, it is technically a tisane, but it is a ubiquitous fixture in Japan's beverage landscape and is sold in vending machines and stores everywhere.

The Rise of Ready-to-Drink Teas

In recent years, the way Japanese people consume tea has shifted dramatically. A survey by nippon.com found that a large percentage of respondents drank tea from plastic bottles, and bottle consumption has surpassed loose-leaf usage. Ready-to-drink green tea, especially the flagship Oi Ocha brand, is incredibly popular, available in vending machines and convenience stores across the country, both hot and cold. This trend highlights the modern Japanese preference for convenience, even when it comes to their traditional beverages. While brewing loose-leaf tea remains an important cultural practice for many, the grab-and-go option has become the new standard for casual consumption.

Comparison of Popular Japanese Teas

Feature Sencha Genmaicha Hojicha Matcha
Tea Type Steamed Green Tea Green Tea & Roasted Rice Roasted Green Tea Powdered Green Tea
Flavor Profile Grassy, vegetal, umami, slight bitterness Nutty, savory, warm, toasty Earthy, smoky, caramel-like Rich, creamy, intense umami, bittersweet
Caffeine Level Moderate to High Low Very Low Very High
Best For Everyday drinking, meals Relaxing, afternoon tea, pairings Evenings, caffeine-sensitive Ceremonies, lattes, dessert
Appearance Bright green infusion, needle-like leaves Pale yellow infusion, rice kernels Reddish-brown infusion Bright green, opaque
Preparation Steep in 80°C water for 1 min Steep in 80°C water for 30-60 sec Steep in boiled water for 30 sec Whisk in 70-85°C water

Conclusion: A Diverse and Evolving Tea Culture

While the simple answer to "What tea do most Japanese drink?" is Sencha, the full story is much richer. It's a tale of tradition meeting modernity, of a country cherishing its classic green teas while also embracing convenient, ready-to-drink options. The tea culture extends beyond Sencha to include the nutty comfort of Genmaicha, the smoky warmth of Hojicha, the ceremonial ritual of Matcha, and the refreshing, caffeine-free goodness of Mugicha. The enduring appeal of tea in Japan, whether from a meticulously brewed pot or a plastic bottle, reflects its deep roots in everyday life and its continuous evolution. For a truly authentic experience, a visitor should sample a variety of these teas to understand the full spectrum of Japan's vibrant tea landscape. For more on the history and culture surrounding these beverages, exploring resources like the Japan Centre's tea guide offers valuable insights into this beloved tradition.

Frequently Asked Questions

No, while green tea is the most common type, Japanese people also enjoy other infusions like Mugicha (barley tea) and various imported black and oolong teas. There's also a rising market for ready-to-drink teas.

Sencha is made from whole tea leaves that are steeped in hot water, resulting in a vibrant green infusion. Matcha is a finely ground powder made from shade-grown leaves that are whisked directly into water, meaning the entire leaf is consumed.

Hojicha, a roasted green tea, is an excellent choice as the roasting process significantly reduces its caffeine content. Mugicha, a barley infusion, is completely caffeine-free.

Teas with a nutty flavor, such as Genmaicha, are blended with roasted brown rice kernels, which impart a distinct warm, toasted flavor.

Yes, but less frequently than in the past. While brewing loose-leaf tea is still a cherished practice, consumption of ready-to-drink teas in bottles has become more widespread, especially among younger generations.

No, the Japanese tea ceremony (Chanoyu) is a formal, ritualized event using ceremonial grade Matcha, not an everyday occurrence. Daily tea consumption is much more casual.

At many Japanese restaurants, a pot of green tea (often Bancha or Sencha) or Mugicha (especially in summer) is served for free with or after a meal. At inexpensive sushi restaurants, Konacha is a common offering.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.