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What's the Healthiest Brand of Granola? An Expert Guide

5 min read

According to Consumer Reports, many cereals marketed as healthy, including granola, can be surprisingly high in added sugars, with some containing nearly 20 grams per serving. This disparity highlights the need for careful label-reading to distinguish truly nutritious options from glorified breakfast desserts.

Quick Summary

This guide reveals the healthiest granola brands by analyzing nutritional labels and ingredients, focusing on low sugar, high fiber, and whole food ingredients to help consumers make informed decisions.

Key Points

  • Low Added Sugar Is Key: The healthiest granolas contain less than 5 grams of added sugar per serving, making them a much better choice than sugary alternatives.

  • High Fiber is Essential: Look for granolas with 4-5 grams or more of dietary fiber from whole grains, nuts, and seeds to aid digestion and promote fullness.

  • Prioritize Quality Ingredients: Focus on brands with simple, whole food ingredient lists, and avoid those with cheap oils and artificial additives.

  • Back Roads and Brekky Mix Stand Out: These brands consistently score high in nutritional comparisons, offering low sugar, high fiber, and zero sodium options.

  • Portion Control is Crucial: Regardless of how healthy the brand is, granola is calorie-dense, so pay attention to portion sizes to manage intake effectively.

  • Check for Hidden Sugars: Always read the ingredient list to identify sneaky sources of sugar like corn syrup and brown rice syrup, even in products that seem healthy.

In This Article

What Makes Granola Healthy? Understanding the Key Criteria

Not all granola is created equal. While many brands appear wholesome, a closer look at the nutrition label is essential. The healthiest granolas are defined by a few key nutritional criteria that prioritize real food ingredients over processed additives. By focusing on these elements, you can quickly identify the best options on the shelf.

Look for Low Added Sugar

Excessive added sugar is a major pitfall of many popular granola brands. The American Heart Association recommends limiting daily added sugar intake to about 25 grams for women and 36 grams for men. Some granolas can use a significant portion of that in a single serving. Opt for brands that have 5 grams or less of added sugar per serving. Brands like Cascadian Farm Organic No Added Sugar Blueberry Vanilla Granola and Back Roads Original are good examples of lower-sugar choices.

Prioritize High Fiber Content

Dietary fiber is crucial for digestive health, and it helps you feel full and satisfied. A good granola should contain a decent amount of fiber, ideally around 4-5 grams or more per serving. Fiber is typically found in whole grains, nuts, and seeds. Brands that use these whole food ingredients prominently will naturally have a higher fiber count, contributing to a more satisfying and nutritious breakfast.

Check the Quality of Fats

Granola often contains fat from nuts, seeds, and oils. The key is to look for healthy fats, such as those from almonds, pecans, coconut, and sunflower seeds. Be cautious of brands that rely heavily on processed or high-saturated fat oils. Some grain-free or paleo granolas, for example, can be very high in saturated fat from coconut oil, so checking the label is important.

Choose Whole Food Ingredients

A short, recognizable ingredient list is a sign of a healthier product. Look for a brand that uses whole grains (like oats), nuts, seeds, and dried fruit. Avoid brands with a long list of unfamiliar ingredients, artificial flavors, or excessive preservatives. The fewer the ingredients, the better. Sprouted grains and superfoods can also provide a nutritional boost, as seen in some specialty brands.

Comparison of Healthy Granola Brands

Here is a comparison of some of the healthiest granola brands based on key nutritional information, often for a 1/3-cup serving.

Brand Added Sugar (g) Fiber (g) Protein (g) Notable Features
Back Roads Original 3g 4g 5g Zero sodium, simple whole ingredients
Brekky Mix Original 2g 4g 5.3g Zero sodium, exceeds fiber recommendation
Purely Elizabeth Original 7g 2g 3g Ancient grains, seeds, higher sugar than others
Cascadian Farm No Added Sugar 0g 3g 2g No added sugar, blueberry vanilla flavor
Early Bird Farmhand's Choice 5g 1.3g 3g CR's highest taste score, moderate sugar

Leading the Pack: Top Healthiest Granola Brands

Based on a rigorous analysis of nutritional content and ingredient quality, several brands stand out as consistently healthy choices for a discerning consumer.

Back Roads Original Granola

Back Roads Original is a standout option, especially for those who want a simple, wholesome granola. It has zero sodium, a low 3g of added sugar, and a solid 4g of fiber per serving, putting it high on the list for nutritional value. Their focus on clean, high-quality ingredients makes it a reliable choice for a healthy breakfast or snack.

Brekky Mix Granola

Brekky Mix is another brand that performs exceptionally well in nutritional comparisons. Its original mix boasts very low added sugar (2g), no sodium, and a significant amount of protein (5.3g) and fiber (4g). This brand is ideal for those prioritizing nutrient density and minimal added ingredients, delivering excellent satiety and health benefits.

Purely Elizabeth Granola

Purely Elizabeth has built a strong reputation for using clean, ancient grain-based ingredients, often with unique superfood additions like hemp and chia seeds. While some flavors may be higher in sugar than other top contenders, the brand’s commitment to quality ingredients and innovative flavor profiles makes it a healthy choice for those who enjoy a more premium option. Their Original variety provides 7g of added sugar, so it's a good example of needing to read the label carefully for specific product variations.

Cascadian Farm Organic No Added Sugar Granola

As the name suggests, this is an excellent choice for individuals strictly avoiding added sugars. With 0g of added sugar, it relies on natural flavors like blueberry and vanilla for taste. This is an optimal option for those who want to control the sweetness of their meal by adding fresh fruit or a drizzle of natural sweetener themselves.

What to Avoid When Shopping for Granola

Just as important as knowing what to look for is knowing what to avoid. By staying away from these common red flags, you can significantly improve the healthfulness of your granola choice.

  • Excessive Added Sugars: Be wary of granolas with more than 5-8 grams of added sugar per serving. These often contain sweeteners like corn syrup, brown rice syrup, or high-fructose corn syrup.
  • Cheap Oils: Steer clear of granolas that use unhealthy, refined vegetable oils like soybean or canola oil. Look for healthy fat sources from nuts, seeds, or quality oils like olive oil.
  • Artificial Ingredients: A good granola shouldn't need artificial flavors, colors, or preservatives. Its flavor should come from real food, not a lab.
  • Misleading Marketing: Don’t be fooled by buzzwords like "natural," "wholesome," or "healthy." Always check the nutrition facts panel and ingredient list to verify the product's quality.

How to Enjoy Granola Healthily

Even with the healthiest granola, portion control is key. A single serving is often much smaller than people realize. To get the most nutritional value out of your granola, consider these tips:

  • Combine with Other Healthy Foods: Enjoy granola with plain Greek yogurt or cottage cheese for a protein boost. Add fresh berries for extra fiber and antioxidants.
  • Use as a Topping: Granola can be a crunchy topping for oatmeal or smoothies, rather than the main component of a meal.
  • Make Your Own: If you are a fan of DIY, making your own granola from scratch is the ultimate way to control every ingredient, from the type of grains to the amount of sweetener.

Conclusion

The quest to find the healthiest brand of granola leads to a simple conclusion: the best choice is often the one with the fewest, most recognizable ingredients. By prioritizing brands with low added sugar, high fiber, and healthy fats, consumers can select a genuinely nutritious breakfast option. Brands like Back Roads and Brekky Mix demonstrate that it's possible to create delicious, satisfying granola without compromising on health. The most important step is always to read the label, compare your options, and be an informed consumer. For further guidance on food products, a reliable resource can be found at Consumer Reports.

Frequently Asked Questions

No, granola is not always healthy. While it can contain wholesome ingredients, many popular brands are high in added sugars and fat, making them less nutritious than expected. It is crucial to read the nutritional label and ingredient list carefully.

For a truly healthy granola, aim for brands with 5 grams of added sugar or less per serving. Some very healthy options, like Cascadian Farm No Added Sugar, contain zero grams of added sugar.

Look for whole grain oats, nuts, seeds, and dried fruit as the primary ingredients. Avoid products with a long list of unfamiliar additives, artificial flavors, and excessive sweeteners like corn syrup.

Not necessarily. While grain-free options can be a good choice for those with sensitivities, some are very high in saturated fats from coconut oil. Always check the overall nutritional balance, especially the saturated fat content.

A standard serving size for granola is often just 1/3 to 1/4 of a cup. Since it is calorie-dense, it's easy to overconsume. Consider measuring your portion and pairing it with other foods like yogurt or fresh fruit.

Yes, making your own granola is one of the best ways to ensure it's truly healthy. This allows you to control the exact amount of sugar, type of oil, and mix of ingredients, tailoring it to your dietary needs.

No, while some specialty brands can be pricey, you can find excellent and affordable options by reading labels carefully. Brands like Cascadian Farm and Back Roads offer great nutritional value without a premium price tag. Making your own can also be very cost-effective.

Total sugar includes both naturally occurring sugars (like in dried fruit) and added sugars. The 'Added Sugars' line specifically indicates how much sweetener was added during processing. The healthiest granolas minimize added sugar.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.