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Decoding the Sweetener: What's the Sweetener in Hershey's Zero Sugar?

4 min read

According to the Hershey Company, their Zero Sugar products are sweetened with sugar alcohols. This means that the sweet taste in Hershey's Zero Sugar chocolate does not come from regular sugar, but primarily from a sugar alcohol called Maltitol, which is a common sugar substitute.

Quick Summary

The primary sweetener used in Hershey's Zero Sugar chocolate is Maltitol, a type of sugar alcohol, combined with Polydextrose for added bulk and texture. While these ingredients deliver a sweet taste without the sugar, consumers should be aware of potential side effects, including gastrointestinal discomfort from excessive consumption.

Key Points

  • Maltitol is the main sweetener: Hershey's Zero Sugar uses Maltitol, a sugar alcohol that provides sweetness with fewer calories and a lower glycemic impact than regular sugar.

  • Polydextrose provides texture: To replicate sugar's mouthfeel, the chocolate includes Polydextrose, a soluble fiber that acts as a bulking agent.

  • Potential for digestive issues: Excessive consumption of Maltitol can lead to gastrointestinal side effects such as gas, bloating, and a laxative effect.

  • Not a low-calorie food: Despite having zero sugar, Hershey's Zero Sugar still contains calories, primarily from fat, and is not marketed as a low-calorie item.

  • A sugar alternative, not a health food: While useful for managing sugar intake, it remains a highly processed food and should be consumed in moderation as part of a balanced diet.

  • Different product lines use different formulas: Although Maltitol is common, some varieties, like the caramel-filled zero sugar items, may use additional sugar alcohols and sweeteners.

  • Aspartame-free formulation: Hershey's Zero Sugar products are aspartame-free, relying instead on sugar alcohols for their sweetness.

In This Article

What is the sweetener in Hershey's Zero Sugar?

The main sweetener in Hershey's Zero Sugar products is Maltitol, a sugar alcohol (polyol). Maltitol is used as a sugar substitute because it provides a similar sweet taste but with fewer calories and a lower impact on blood sugar levels than traditional sugar. In addition to Maltitol, Hershey's also uses Polydextrose, which is a synthetic soluble fiber that acts as a bulking agent to replicate the texture and mouthfeel of sugar. The combination of these two ingredients allows Hershey's to create a zero-sugar chocolate that closely resembles the flavor and consistency of its classic, sugar-filled counterparts.

The Role of Maltitol

Maltitol is a sugar alcohol derived from corn or wheat starch. It has about 70-90% of the sweetness of sugar but contains only about half the calories per gram. Because the human body does not fully absorb it in the small intestine, it has a lower glycemic impact, which is beneficial for people managing their blood sugar levels, such as those with diabetes. However, this incomplete absorption is also responsible for one of its most notable side effects.

  • Dental Benefits: Unlike sugar, Maltitol is not fermented by bacteria in the mouth, which means it doesn't contribute to tooth decay and cavities. This makes it a popular ingredient in sugar-free gums and candies.
  • Lower Calorie Content: With roughly 2 to 3 calories per gram, Maltitol significantly reduces the overall caloric load compared to sugar's 4 calories per gram.
  • Cooling Sensation: Some individuals may notice a mild cooling effect in the mouth when consuming products with high concentrations of Maltitol.

The Function of Polydextrose

While Maltitol provides the primary sweetness, Polydextrose serves a different, but equally important, function in Hershey's Zero Sugar products. Polydextrose is a fiber that functions as a bulking agent, mimicking the volume and texture that sugar provides.

  • Improved Texture: It prevents the chocolate from having a grainy or chalky consistency, ensuring a smoother, more pleasant mouthfeel.
  • Added Fiber: As a soluble fiber, Polydextrose passes undigested into the colon, where it can promote the growth of beneficial gut bacteria.
  • Low Glycemic Index: Similar to Maltitol, Polydextrose has a very low glycemic index, further contributing to the product's suitability for those monitoring blood sugar.

The Potential Side Effects of Sugar Alcohols

The most common issue with sugar alcohols like Maltitol is their effect on the digestive system. Because they are not completely absorbed, they can draw water into the intestines, potentially leading to gastrointestinal issues if consumed in large quantities.

  • Digestive Discomfort: Excessive intake of Maltitol can cause gas, bloating, cramping, and a laxative effect. Hershey's themselves advise consuming their Zero Sugar products in moderation to avoid potential discomfort.
  • Serving Size Awareness: The severity of these side effects often depends on the individual's sensitivity and the quantity consumed. Even a single serving can cause issues for some people.

Comparison: Hershey's Zero Sugar vs. Regular Hershey's Chocolate

Feature Hershey's Zero Sugar Regular Hershey's Chocolate
Sweetener Maltitol, Polydextrose Sugar (Sucrose), Corn Syrup
Calories Approximately 130 per 4 pieces Approximately 180 per 4 pieces (estimate)
Primary Sweetening Agent Maltitol (Sugar Alcohol) Sugar
Added Bulk/Fiber Polydextrose N/A
Taste Profile Similar to classic, but some may detect a slight cooling effect Classic sweet, creamy taste
Glycemic Impact Low High (rapid rise in blood sugar)
Potential Side Effects Gastrointestinal discomfort in large amounts None related to digestion, but potential blood sugar spikes

Other Ingredients to Note

Beyond the sweeteners, it's worth reviewing the other components of Hershey's Zero Sugar chocolate. The list typically includes vegetable oil, chocolate, cocoa processed with alkali, milkfat, and soy lecithin. The vegetable oil blend provides the fat content, while the soy lecithin acts as an emulsifier to keep the chocolate smooth and stable. It's important to remember that 'zero sugar' does not mean 'zero calories' and that the product is not a low-calorie food.

Conclusion

When asking what's the sweetener in Hershey's Zero Sugar, the answer is a combination of Maltitol and Polydextrose. Maltitol provides the sweetness with a lower calorie count and glycemic impact than sugar, while Polydextrose mimics sugar's texture and adds beneficial fiber. For individuals looking to reduce sugar intake, this can be an appealing option. However, understanding the potential for digestive side effects from Maltitol is crucial for responsible consumption. Consumers with sensitivities should enjoy this product in moderation. Ultimately, while it serves as a good alternative for many, it should not be seen as a replacement for a balanced and whole-food diet.

For more information on sugar alcohols and their health effects, resources like those from the Yale New Haven Hospital provide excellent context.

Frequently Asked Questions

No, Hershey's Zero Sugar chocolate lists 0 grams of sugar on its nutrition label, with sweetness provided by sugar alcohols like Maltitol. Any negligible amounts are from natural ingredients like milk or chocolate, not added sugar.

Yes, Maltitol is often used in products for diabetics because it has a lower glycemic index and a smaller impact on blood sugar levels compared to traditional sugar. However, consumption should be monitored as some individuals may still experience a rise in blood sugar.

The gastrointestinal side effects are caused by the Maltitol. Since the body does not fully absorb sugar alcohols, they can ferment in the large intestine and cause bloating, gas, or a laxative effect, especially if consumed in large quantities.

No, Hershey's Zero Sugar is explicitly not a low-calorie food. While it has about 20% fewer calories than the classic version, the calorie count remains significant due to the fat content from cocoa butter and vegetable oils.

Polydextrose is a synthetic soluble fiber and a bulking agent. It is used to add volume and improve the texture of the chocolate, mimicking the creamy and smooth consistency that sugar provides in the regular version.

No, different brands use different sweetening agents. For example, some zero-sugar chocolates might use Stevia or Erythritol, each having a unique sweetness profile and potential side effects. Hershey's relies primarily on Maltitol and Polydextrose.

No, the product is explicitly aspartame-free. Its sweetness comes from sugar alcohols, not from artificial high-intensity sweeteners.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.