The Kiwi Roots of GO Healthy
GO Healthy was proudly founded in New Zealand in 2008 by a group of entrepreneurs with a passion for natural health and wellness. From its humble beginnings, the company grew to become New Zealand's number one selling dietary supplement brand in pharmacies, a significant achievement reflecting its popularity and trusted reputation among local consumers. The brand's focus has always been on creating high-strength, quality products, making it a familiar name across New Zealand and, more recently, in international markets such as Australia, Korea, Singapore, and Vietnam.
How GO Healthy Fish Oil is Made
For consumers seeking transparency and quality assurance, knowing where a product is made is crucial. GO Healthy's fish oil and other dietary supplements are manufactured and/or packed in the company's production facility located in Auckland, New Zealand. This process is overseen by a team of in-house engineers, scientists, and naturopaths who formulate the products to meet specific health needs. All products are tested by independent New Zealand certified laboratories to ensure they meet stringent quality and purity standards. The sourcing of deep-sea wild fish for the fish oil, combined with the company's molecular distillation process, ensures purity and tests for mercury contamination.
Ingredients: A Global Sourcing Strategy
While the final product assembly takes place in New Zealand, the story of GO Healthy fish oil's ingredients is a global one. To create high-quality, high-strength formulations, the company strategically sources its ingredients from New Zealand and around the world. This allows GO Healthy to select the best and most effective raw materials for its products, such as the sustainably sourced deep-sea fish oil. This international sourcing strategy, combined with New Zealand-based manufacturing, is a common practice in the supplement industry, where companies seek out the best ingredients regardless of their origin while maintaining a controlled, high-quality production environment in their home country.
The Distinction Between Manufacturing and Sourcing
It is important to differentiate between a product's manufacturing location and the source of its raw ingredients. This distinction was highlighted by a past issue involving GO Healthy and the New Zealand Commerce Commission. In 2019, before the acquisition by Nestlé Health Science, GO Healthy was fined for misleading consumers with "New Zealand Made" claims in its marketing. The core of the issue was that while the products were manufactured in New Zealand, the marketing implied that the key ingredients were also from New Zealand, which was not always the case. For health supplement consumers, where ingredients are sourced is a significant factor in their purchasing decisions, and the fine served as a reminder of the importance of clear and accurate product claims. Today, GO Healthy is transparent about its sourcing process, stating that its products are manufactured in New Zealand from select imported and local ingredients.
Company Ownership: The Nestlé Acquisition
In 2022, a major change occurred in GO Healthy's corporate structure when Nestlé Health Science, a division of the global food giant, acquired The Better Health Company, GO Healthy's parent company. This acquisition marked a significant step in Nestlé's expansion into the health and wellness sector. Despite the change in ownership, the manufacturing operations for GO Healthy products have remained in New Zealand, with the Auckland production facility continuing to operate.
GO Healthy Fish Oil Product Lineup
GO Healthy offers a variety of fish oil products to suit different needs. The range often includes options with different potencies and delivery methods.
- High-Potency Formulas: Offer a concentrated dose of EPA and DHA.
- Odourless Options: Designed to minimize reflux and aftertaste.
- Compact Capsules: Created for easier swallowing, a key consideration for many users.
- Sustainability Focus: GO Healthy is committed to sourcing fish oil from deep-sea wild fish and is often certified by organizations like Friends of the Sea (FOS).
Why New Zealand Manufacturing Matters
Even with global ownership and ingredient sourcing, the New Zealand manufacturing location offers several advantages that contribute to the final product's quality:
- High Regulatory Standards: New Zealand has strict regulatory standards for food and health products, ensuring safety and quality.
- Controlled Production: Having its own production facility in Auckland allows GO Healthy to maintain tight control over the manufacturing process, from formulation to final packing.
- Expertise: The brand benefits from local expertise in natural health and quality manufacturing.
Comparing GO Healthy Fish Oil
| Feature | GO Fish Oil 1,500mg Odourless | GO Fish Oil 2,000mg Compact | Standard 1,000mg Fish Oil |
|---|---|---|---|
| Potency | 1,500mg per capsule | 2,000mg equivalent per capsule | 1,000mg per capsule |
| EPA/DHA | Approx. 450mg Omega-3s (270mg EPA, 180mg DHA) | Approx. 620mg Omega-3s (360mg EPA, 240mg DHA) | Lower concentration |
| Capsule Size | Standard softgel | Half the size of some others, easy to swallow | Standard softgel |
| Odour/Reflux | Odourless and vanilla flavoured | Odourless and orange flavoured | Varies by brand |
| Key Benefit | General health and well-being | High strength in a compact, easy-to-swallow format | General support |
Conclusion
To answer the question, "Which country made GO Healthy fish oil?", the answer is New Zealand, where the supplements are manufactured and packed. While its ingredients are sourced globally to ensure the highest quality, the company's Kiwi roots and Auckland-based production facility remain at the heart of its operations. The brand is now under the ownership of Nestlé Health Science. This combination of international sourcing, New Zealand-based manufacturing, and global ownership ensures that GO Healthy can continue to provide high-quality fish oil supplements to its customers. For more details on the company's commitments and products, visit the official website: GO Healthy New Zealand.
