Understanding Hershey's Gluten-Free Policy
The Hershey Company has a clear policy regarding gluten labeling. They encourage consumers to check the product label for the most accurate and up-to-date ingredient information, as formulations can change over time. Items explicitly labeled "gluten free" meet the U.S. Food and Drug Administration's guidelines, containing less than 20 parts per million of gluten. However, many products, particularly those with added ingredients like cookies or baked goods, will naturally contain wheat. This is why not all Hershey's Kisses are created equal when it comes to being gluten-free.
The Most Common Non-Gluten-Free Hershey's Kisses
When asking which Hershey's Kisses are not gluten-free, the most definitive answer almost always includes the Cookies 'n' Creme variety. This is due to the crunchy cookie bits mixed into the white creme, which are made from wheat flour. Beyond this year-round flavor, many seasonal and limited-edition varieties also contain gluten. Always check the packaging for these special editions, as the ingredients can vary.
Here is a breakdown of commonly cited non-gluten-free Kisses varieties based on past and recent product information:
- Cookies 'n' Creme Kisses: The most well-known variety containing wheat flour.
- Birthday Cake Kisses: Often contain cookie pieces or cake flavoring that includes wheat.
- Seasonal Cookie Flavors: Any holiday or limited-time variety with "cookie" or "cake" in the name, such as Sugar Cookie or Hot Cocoa with cookie bits, should be assumed to contain gluten.
- Varieties with Added Pieces: Kisses that contain components like cookie crumbs or crisps, like the Cinnamon Toast Crunch flavored candies launched in 2025, are not gluten-free.
Comparing Gluten-Free vs. Non-Gluten-Free Kisses
To better illustrate the difference, here is a comparison table outlining some common varieties and their gluten status.
| Hershey's Kisses Variety | Gluten Status | Key Ingredient Difference |
|---|---|---|
| Milk Chocolate | Gluten-Free | Contains no wheat or gluten ingredients. |
| Cookies 'n' Creme | Not Gluten-Free | Contains enriched wheat flour in the cookie bits. |
| Milk Chocolate with Almonds | Not Gluten-Free | Contains almonds processed on shared equipment and may have cross-contamination warnings. (Note: Some older lists incorrectly identified this as GF, but the modern official stance suggests caution) |
| Caramel Filled | Gluten-Free | Caramel filling does not contain gluten ingredients. |
| Birthday Cake | Not Gluten-Free | Contains crunchy cake or cookie pieces with wheat. |
| Special Dark | Gluten-Free | The plain dark chocolate variety is gluten-free. (Note: Special Dark bars are NOT GF) |
The Importance of Reading Labels
For those with celiac disease or severe gluten sensitivities, simply relying on general knowledge is not enough. The Hershey Company's advice to read the label is paramount. Here’s what to look for:
- The "Gluten Free" Claim: This is the most reliable indicator. If this is present, the product meets federal standards for being gluten-free.
- Ingredients List: Look for allergens and wheat-containing ingredients. Specific terms to watch for include "wheat flour," "enriched flour," "barley malt," and "wheat starch."
- Allergen Statement: Check for a bolded list of major allergens, typically at the end of the ingredients. Hershey's will list major allergens, including wheat, if present.
- Cross-Contamination Warnings: Even if a product does not contain gluten ingredients, manufacturing on shared equipment can pose a risk. Hershey's has stated that if there is a concern for cross-contact, it would be declared on the label.
Conclusion
While the classic milk chocolate Hershey's Kiss and many other varieties are safe for those avoiding gluten, it is critical to be vigilant. The Cookies 'n' Creme flavor is the most prominent non-gluten-free option due to its inclusion of wheat-based cookie bits. Furthermore, many limited edition and special seasonal flavors, such as the Birthday Cake or Cinnamon Toast Crunch varieties, often contain hidden gluten. Always follow the company's recommendation to read the specific product label every time you purchase to ensure it aligns with your dietary needs. This diligence protects against accidental gluten exposure and ensures a safe and sweet treat.
Understanding Hershey's Gluten-Free Labeling
One of the most valuable resources for a gluten-free lifestyle is a company's official dietary information page, such as the one The Hershey Company maintains. Their site details which products are labeled gluten-free, providing an authoritative source for ingredient safety.
Frequently Asked Questions About Gluten in Hershey's Kisses
Can I assume all milk chocolate Kisses are gluten-free?
No, you cannot assume. While the classic, solid milk chocolate Kiss is gluten-free, some seasonal or special milk chocolate varieties may have other ingredients added that contain gluten. Always check the specific package label.
Why are Cookies 'n' Creme Kisses not gluten-free?
Cookies 'n' Creme Kisses are not gluten-free because they contain crunchy cookie pieces, which are made with enriched wheat flour.
What about seasonal Kisses, like Candy Cane or Hot Cocoa?
Many seasonal varieties, such as those that include cookie or cake-like pieces (e.g., Birthday Cake, Sugar Cookie), are not gluten-free and can contain hidden wheat ingredients. Always check the specific label for seasonal items.
Are Kisses with almonds gluten-free?
While the plain milk chocolate Kiss is safe, the Milk Chocolate Kisses with Almonds are not considered gluten-free by Hershey's. This is often due to shared manufacturing equipment.
Is the Giant Hershey's Kiss gluten-free?
Yes, the 7-ounce Giant Hershey's Kiss is considered gluten-free as it is made with the same ingredients as the classic Milk Chocolate Kiss.
Is cross-contamination a concern with Hershey's Kisses?
Hershey's states that if there is a concern for cross-contact with wheat, it would be declared on the product label. However, individuals with severe celiac disease may choose to only consume products with a specific "gluten-free" certification.
Where can I find a definitive list of gluten-free Hershey's products?
The most reliable source for a definitive list is The Hershey Company's official website, which lists products labeled gluten-free. You should also still read each individual package.
