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Which Manuka Honey Brands Are Real?

5 min read

It is estimated that up to 80% of all honey labeled as Manuka is not authentic. With the market flooded with imitations, knowing which Manuka honey brands are real is crucial for consumers seeking genuine health benefits. This guide will help you navigate the certifications and signs of authenticity to make an informed purchase.

Quick Summary

This guide provides essential information on identifying genuine Manuka honey. It covers key certifications like UMF and MGO, explains how to check for New Zealand origin and brand transparency, and details red flags that indicate a counterfeit product.

Key Points

  • Verify Certification: Always look for a UMF™ or MGO rating on the label to ensure authenticity and potency.

  • Confirm New Zealand Origin: Authentic Manuka honey is produced exclusively in New Zealand; check that the label states the product was sourced, packed, and labeled there.

  • Inspect the Label: Look for clear information including a batch number, UMF licensee number (if applicable), and traceable origin.

  • Check the Price: Authentic Manuka honey is a premium product. Be cautious of suspiciously low prices, which can indicate a counterfeit or diluted product.

  • Recognize the Signs of a Fake: Watch out for vague terms like 'Active Honey' without a specific UMF or MGO rating, inconsistent labeling, and a lack of traceability.

  • Buy from Reputable Brands: Purchase from well-known brands like Comvita, Manuka Health, or Wedderspoon to ensure you are buying from a trusted and transparent source.

  • Choose the Right Grade: Understand the difference between low-grade and high-grade Manuka honey, and select the UMF or MGO rating that aligns with your intended use, from daily wellness to more potent applications.

In This Article

Certifications: The Gold Standard for Authentic Manuka

The most reliable way to identify genuine Manuka honey is by looking for specific, verifiable certifications on the label. The two most recognized systems are the Unique Mānuka Factor (UMF) and the Methylglyoxal (MGO) rating.

The UMF (Unique Mānuka Factor) System

The UMF mark is a quality trademark and grading system managed by the UMF Honey Association in New Zealand. It provides a comprehensive and transparent test that measures four key compounds in Manuka honey to assure its purity, quality, shelf life, and freshness.

  • Methylglyoxal (MGO): The primary antibacterial compound.
  • Leptosperin: A unique chemical marker found only in Manuka nectar, which proves its floral origin.
  • Dihydroxyacetone (DHA): Converts to MGO over time, indicating the potential for increasing potency.
  • Hydroxymethylfurfural (HMF): Indicates the honey's freshness.

To be UMF certified, honey must be independently tested and must have been harvested, packed, and labeled in New Zealand. You can also verify the UMF licensee number on the UMF Honey Association's website.

The MGO Rating System

The MGO rating system measures the concentration of methylglyoxal in the honey, expressed in milligrams per kilogram (mg/kg). Higher MGO numbers indicate greater antibacterial potency. While MGO is a key component, it's important to remember that it can be synthetically added to honey, so relying on MGO alone is not enough to guarantee authenticity. However, when combined with other indicators like New Zealand origin and brand transparency, a high MGO number is a strong sign of quality.

Leading Authentic Manuka Honey Brands

Several brands have established a strong reputation for producing real, high-quality Manuka honey. These companies are typically UMF licensed and provide transparent, traceable information about their products. Some of the most trusted brands include:

  • Comvita: A founding member and licensee of the UMF Honey Association, Comvita is a well-established brand known for its commitment to quality and ethical beekeeping. All jars are traceable back to the beekeeper.
  • Manuka Health: Known for its MGO rating system, Manuka Health produces premium, traceable Manuka honey sourced from remote New Zealand hives.
  • Wedderspoon: This brand focuses on raw, unpasteurized Manuka honey and uses its own KFactor rating system, which primarily measures pollen content. Wedderspoon also provides information on traceability from hive to home and often includes additional certifications.
  • Manukora: Offers a range of raw Manuka honeys, with transparent testing and traceability from the hive to the consumer.
  • New Zealand Honey Co.: This brand provides certified Manuka honey with UMF and MGO ratings clearly displayed on its products, ensuring transparency for consumers.
  • PURITI: A luxury brand that exceeds the New Zealand government's standards and holds a UMFHA license, guaranteeing its authenticity and purity.

How to Spot Counterfeit Manuka Honey

With counterfeit products on the rise, being able to identify a fake is essential. Here are some red flags to watch out for:

  • Suspiciously Low Prices: Authentic Manuka honey is a premium, limited-production product. If the price seems too good to be true, it likely is.
  • Vague Labeling: Avoid products with vague or non-specific claims like “Bio-active,” “Active Honey,” or “Total Activity” without a verifiable UMF or MGO rating.
  • Missing Information: Genuine Manuka honey will have a clear label stating the country of origin (New Zealand), a batch number, and an expiration date. Missing or inconsistent information is a warning sign.
  • Lack of Certification: If a brand claims to sell Manuka honey but lacks UMF or MGO certification, it's best to avoid it. Certifications provide third-party verification of authenticity.

Comparison of Certifications: UMF vs. MGO vs. KFactor

Feature UMF (Unique Mānuka Factor) MGO (Methylglyoxal) KFactor (Wedderspoon)
Verification Body UMF Honey Association, independent of brands. Can be measured by any lab, but not a certification standard itself. Private rating system developed by Wedderspoon.
What It Measures A comprehensive test of four compounds: MGO, Leptosperin, DHA, and HMF. The concentration of methylglyoxal (MGO) only. Measures Manuka pollen count in the honey, and other factors like organic status.
Guarantee of Authenticity High. Requires testing for unique Manuka markers and verifies New Zealand origin. Moderate. MGO can be added artificially, so relying solely on this rating isn't foolproof. Moderate. Focuses on pollen content rather than the key antibacterial compounds, though products are tested against NZ MPI standards.
Best For Consumers seeking the most comprehensive, independently-verified standard for quality and potency. Consumers focused primarily on the antibacterial potency of the honey. Consumers who prioritize raw, unpasteurized honey with verifiable New Zealand origin.

Conclusion: Making an Informed Choice

Ultimately, finding real Manuka honey requires due diligence. Prioritizing products with independent certifications like UMF or a transparent MGO rating, confirming New Zealand origin, and purchasing from reputable brands are the most effective ways to ensure authenticity. By understanding the key indicators of genuine Manuka honey, consumers can avoid counterfeit products and reap the true health benefits of this unique natural resource. Always be wary of prices that seem too low, and cross-reference certifications online to confirm validity before purchasing.

Where to buy authentic Manuka honey?

For the highest assurance of quality, it is best to purchase from reputable online retailers or directly from certified Manuka honey producers with a strong track record, such as Comvita, Manuka Health, or Wedderspoon.

What are Monofloral and Multifloral Manuka honey?

  • Monofloral: Predominantly derived from the Manuka flower's nectar. This variety contains higher concentrations of unique Manuka compounds and is considered more potent.
  • Multifloral: A blend of nectar from the Manuka bush and other floral sources. It has a lower concentration of Manuka compounds, is less potent, and is often more affordable.

What should a real Manuka honey label include?

An authentic label should include a UMF or MGO rating, the country of origin (New Zealand), the batch number, the UMF licensee number (if applicable), and clear contact information for the brand.

Can I tell if Manuka honey is real by taste or texture?

While real Manuka honey has a distinct earthy, slightly bitter taste and a thick, rich texture, counterfeit products can mimic these qualities. Therefore, relying on taste and texture alone is not a foolproof method; certification is the best proof of authenticity.

Does real Manuka honey have a dark amber color?

Yes, genuine Manuka honey typically has a dark amber color. However, color can be added to fake products, so it should be used as one indicator among others, not as the sole proof of authenticity.

How can I check a UMF certified honey?

You can verify the UMF licensee name and number on the UMF Honey Association's official website (umf.org.nz). This allows you to confirm that the brand is officially licensed to use the UMF quality mark.

Are there other certifications besides UMF and MGO?

Yes, other systems like KFactor exist, which primarily measure pollen count. However, UMF is considered the most comprehensive and independently verified system for quality and potency, as it tests for multiple key compounds.

Frequently Asked Questions

To identify genuine Manuka honey, look for a UMF™ or MGO certification on the label. Check that the product is from New Zealand and has traceable information, such as a batch number and a UMF licensee number, which can be verified online.

The UMF™ (Unique Mānuka Factor) is a comprehensive quality trademark and grading system that tests for four key compounds, including MGO. The MGO rating, on the other hand, measures only the concentration of methylglyoxal. While MGO is a key indicator of potency, UMF™ offers a more complete picture of authenticity and purity.

Several brands are widely recognized for producing real, certified Manuka honey. These include Comvita, Manuka Health, Wedderspoon, Manukora, PURITI, and New Zealand Honey Co. These brands typically display clear certifications and offer traceability.

No, it is estimated that a significant portion of honey labeled as 'Manuka' is not legitimate. Many products are diluted or mislabeled, making it essential to rely on certifications and traceability rather than just the name.

Red flags include suspiciously low prices, vague labeling without a UMF or MGO certification, missing country of origin or batch numbers, and inconsistent information. Using descriptive but unverified terms like 'Active Honey' is also a sign of a potentially counterfeit product.

The country of origin is critically important. Genuine Manuka honey is exclusively produced in New Zealand from the nectar of the native Manuka bush. If the label does not explicitly state that it was harvested and packed in New Zealand, it is not authentic.

The right grade depends on your intended use. Lower grades (UMF™ 5–10) are suitable for general wellness and daily consumption, while higher grades (UMF™ 15+) are more potent and typically used for targeted health applications. Refer to the UMF or MGO rating to determine the potency.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.