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Are Mash Direct croquettes gluten-free? Answering Your Dietary Questions

3 min read

Since 2013, all products from the family-run Northern Irish brand Mash Direct have been 100% gluten-free, including their popular croquettes. This means that anyone with a gluten intolerance or coeliac disease can safely enjoy their potato and cheese & onion croquettes, as the company uses a certified gluten-free crumb coating.

Quick Summary

Mash Direct croquettes are certified gluten-free, with the company committing to a completely gluten-free production facility since 2013. They use alternative flours for their crumbed products and test annually to ensure safety for coeliacs. Ingredients are clearly listed to inform consumers.

Key Points

  • 100% Gluten-Free: All Mash Direct products, including croquettes, are guaranteed and certified gluten-free, safe for those with coeliac disease or gluten intolerance.

  • Alternative Ingredients: Mash Direct uses rice flour, gram flour, and maize starch for their crumb coating instead of wheat flour.

  • Dedicated Facility: The company operates a 100% gluten-free production site to prevent any risk of cross-contamination.

  • Rigorous Testing: All products are annually tested by a Coeliac Society approved laboratory to ensure they meet strict gluten-free standards.

  • Official Certification: Many Mash Direct products are licensed to carry the Coeliac UK Crossed Grain symbol, a mark of safety and trust.

  • Easy to Find: Consumers can find Mash Direct croquettes in the chilled potato side dish section of many supermarkets, often outside the 'free from' aisle.

In This Article

Yes, Mash Direct Croquettes Are Certified Gluten-Free

For those with coeliac disease or gluten intolerance, finding safe and delicious convenience foods can be challenging. Many breaded or crumbed products are off-limits due to the use of wheat-based coatings. However, Mash Direct has made a definitive commitment to the gluten-free community by ensuring all of its products, including their croquettes, are entirely free from gluten.

The company uses alternative flours, such as rice and gram flour, for the crumb on their potato and cheese & onion croquettes. This dedication to safe production is verified by rigorous annual testing in a Coeliac Society approved laboratory. Their commitment provides peace of mind that their products are safe to consume for those following a strict gluten-free diet.

The Mash Direct Commitment to Gluten-Free Safety

Mash Direct's journey to becoming a 100% gluten-free brand began over a decade ago. Their entire site is dedicated to the production of gluten-free foods, minimizing any risk of cross-contamination from gluten-containing ingredients. This is a crucial factor for coeliacs, where even tiny traces of gluten can trigger a severe reaction. The company's transparency and certification process set a high standard in the food industry.

Why Mash Direct is a Trusted Gluten-Free Brand

  • Dedicated Production: All products are made in a 100% gluten-free facility, eliminating cross-contamination risks.
  • Certified Ingredients: The crumb used on croquettes and other breaded items is made from naturally gluten-free flours like rice and gram flour.
  • Strict Testing: Products are annually tested by a Coeliac Society approved lab to ensure they meet the benchmark of under 20 ppm (parts per million), and even lower, at under 7.5 ppm, for coeliac suitability.
  • Coeliac UK Licensing: Several products have been licensed to carry the official Coeliac UK Crossed Grain symbol, providing easy identification and trusted assurance for consumers.

Croquette Ingredients and Nutritional Information

The commitment to a gluten-free recipe does not compromise the taste or texture of Mash Direct's croquettes. For instance, the ingredients for their Potato Croquettes show a careful selection of components designed to deliver a delicious and safe product.

  • Potato Croquettes Ingredients: Potato (72%), Crumb (12%) [Rice Flour, Gram Flour, Maize Starch, Salt, Dextrose], Batter [Water, Starch, Maize Flour, Salt, Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Stabiliser (Xanthan Gum)], Butter (Milk), Potato Flake, Potato Starch, Rapeseed Oil, Salt, White Pepper.
  • Cheese & Onion Croquettes Ingredients: Potato (60%), Crumb (12%) [Rice Flour, Gram Flour, Maize Starch, Salt, Dextrose], Batter [Water, Starch, Maize Flour, Salt, Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Stabiliser (Xanthan Gum)], Butter (Milk), Potato Flake, Potato Starch, Rapeseed Oil, Cheese (Milk) (6%), Onion (4%), Salt, White Pepper.

Gluten-Free vs. Gluten-Containing Croquettes

Feature Mash Direct Croquettes (Gluten-Free) Standard Croquettes (Gluten-Containing)
Crumb Coating Rice Flour, Gram Flour, Maize Starch Wheat Flour, Standard Breadcrumbs
Production Facility Dedicated 100% gluten-free site Shared facility with potential for cross-contamination
Certification Coeliac Society accredited and tested None, unless specified by manufacturer
Allergen Risk Minimal to none for coeliacs High risk for coeliacs and gluten-sensitive individuals
Labeling Clearly marked with 'Gluten Free' and often 'Crossed Grain' symbol Contains 'Wheat' or 'Gluten' in ingredients list

How to Find Mash Direct Croquettes

Mash Direct products are widely available in supermarkets across the UK and Ireland. To find them, check the chilled ready meals or potato side dishes aisle, not always the dedicated 'free from' section. They are often sold alongside other prepared vegetable and potato products, making it easy to grab and cook at home. The company's website also provides a useful store locator to help consumers find their nearest stockist.

A Safe Choice for the Gluten-Free Community

Ultimately, Mash Direct's commitment to gluten-free production provides a safe and delicious option for those who must or choose to avoid gluten. By using certified ingredients and maintaining a dedicated production site, they have built a reputation as a trustworthy brand. The croquettes offer a convenient and tasty side dish that can be enjoyed with complete confidence, without compromising on flavor or quality. For any additional information on their products, the official Mash Direct website is a reliable source.

Conclusion: A Clear Yes

In conclusion, Mash Direct croquettes are definitively gluten-free and safe for coeliac consumption. The brand's proactive approach to gluten-free manufacturing, including dedicated facilities, ingredient sourcing, and third-party testing, ensures a high standard of safety. This makes their croquettes a worry-free choice for anyone on a gluten-free diet looking for a convenient and great-tasting meal component.

Mash Direct official website

Frequently Asked Questions

Yes, Mash Direct croquettes are entirely suitable for individuals with coeliac disease. The company tests all products annually to ensure they meet the lowest detectable gluten levels, and all production occurs in a dedicated gluten-free facility.

No, Mash Direct croquettes do not contain any wheat. They use alternative gluten-free flours, such as rice and gram flour, for their crispy crumb coating.

The full ingredients list for Mash Direct croquettes can be found on the product packaging and also on retailer websites like Sainsbury's, which clearly list the components, including the gluten-free crumb.

No, Mash Direct has been a 100% gluten-free company since 2013. Their entire production line and facility are free from gluten-containing ingredients.

Mash Direct operates a dedicated, 100% gluten-free manufacturing site. They have strict procedures and annual third-party lab testing to eliminate any risk of cross-contamination with gluten.

Yes, Mash Direct also uses certified gluten-free beer for its battered products, ensuring the entire range remains 100% gluten-free and safe for coeliacs.

While Mash Direct products are widely available, specific stock can vary by location and store. It is best to check the chilled potato or vegetable side aisle, as they are not always placed in the specialty 'free from' section.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.