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Are Nature's Bakery Bars Healthy? A Comprehensive Nutritional Breakdown

4 min read

With the rise of on-the-go snacking, products like Nature's Bakery bars have become a staple in many pantries. But a deeper look reveals that while they offer certain benefits like whole grains and real fruit, they also contain notable amounts of added sugar. This begs the crucial question: are Nature's Bakery bars healthy?

Quick Summary

An in-depth analysis of Nature's Bakery bars, examining their nutritional composition, ingredients, and processing. The bars offer whole grains and vegan options but contain added sugars. Their healthiness depends on overall diet, moderation, and individual needs.

Key Points

  • Moderate Option: Nature's Bakery bars are a step up from typical processed junk food but contain enough sugar to prevent them from being a truly 'healthy' daily staple.

  • High in Sugar: The most significant drawback is the sugar content, with added sugars making up a large portion of the bar's weight.

  • Whole Grain Base: A positive aspect is the use of stone-ground whole wheat flour, providing some dietary fiber and whole grain benefits.

  • Best for Specific Needs: They are an effective fuel source for endurance athletes or as a pre-workout carb boost.

  • Pairing is Recommended: To create a more balanced snack, pair the bar with a source of protein or healthy fat to offset the sugar and improve satiety.

  • Suitable for Allergies: Many varieties are vegan, dairy-free, and nut-free, catering to various dietary restrictions.

In This Article

Evaluating the Healthiness of Nature's Bakery Bars

In the ever-expanding world of grab-and-go snacks, Nature's Bakery bars stand out for their simple, wholesome-sounding branding. Marketed as soft-baked whole wheat bars filled with real fruit, they seem like an ideal choice for a quick, nutritious bite. However, discerning consumers know that a healthy diet requires more than just marketing claims. To truly understand if a product fits into a balanced nutritional plan, one must look beyond the packaging and dive into the nutrition facts and ingredient list.

The Good: What Nature's Bakery Does Right

There are several aspects of Nature's Bakery bars that align with healthy eating principles. For those seeking alternatives to highly processed snacks, these bars offer a number of benefits:

  • Whole Grains: The primary ingredient in many of their bars is stone-ground whole wheat flour. Whole grains are a crucial source of fiber, vitamins, and minerals and are associated with a reduced risk of heart disease and diabetes. A diet rich in whole grains helps promote digestive health and provides sustained energy, preventing the sharp energy crashes associated with refined carbohydrates.
  • Real Fruit Filling: The bars feature real fruit paste, such as fig, raspberry, or apple. This provides natural flavors and some of the vitamins and minerals found in fruit. Figs, for example, are a good source of fiber, calcium, and potassium.
  • No High Fructose Corn Syrup: Nature's Bakery explicitly states that its bars do not contain high fructose corn syrup. This is a positive attribute, as HFCS has been linked to various health concerns when consumed in large quantities.
  • Dietary Inclusivity: Many of their products are Certified Vegan, plant-based, dairy-free, and nut-free, making them accessible to individuals with specific dietary needs or allergies.

The Drawbacks: Areas for Caution

Despite the positive attributes, there are some nutritional concerns that prevent Nature's Bakery bars from being an unqualified 'health food':

  • High Sugar Content: This is the most significant point of contention. While they use dried cane syrup and brown rice syrup instead of HFCS, the sugar content remains high. The Environmental Working Group (EWG) has noted that some bars can be as much as 33-36% sugar by weight, contributing significantly to your daily sugar intake. A recent class-action lawsuit also challenged the marketing of these bars as 'wholesome' due to the added sugar. For those monitoring blood sugar or trying to reduce sugar intake, this is a major factor to consider.
  • Lower Protein and Fiber: While they contain some fiber from whole grains and fruit, the protein content is relatively low (often 2-3 grams per two-bar pack). Snacks that are higher in protein and fiber are generally more satiating and effective at stabilizing blood sugar levels. For a snack, the fiber content is only moderate compared to other whole-food options.
  • Level of Processing: Despite containing real ingredients, the bars are still a processed food item. Some analyses, like those by EWG, classify them as having 'moderate processing concerns'. This contrasts with whole, unprocessed foods like a handful of nuts or a piece of whole fruit. Ingredients like canola oil and 'natural flavors' also point to their processed nature.

Comparing Nature's Bakery to Other Snack Options

To put the nutritional profile of Nature's Bakery bars into perspective, it's helpful to compare them to other common snack options.

Feature Nature's Bakery Bar Standard Fig Newton Whole-Food Snack (Apple & Almonds)
Processing Moderate (baked, multiple ingredients) High (processed ingredients) Low (minimal processing)
Added Sugar Yes (Dried cane syrup, brown rice syrup) Yes (Sugar, corn syrup) No
Whole Grains Yes (Stone-ground whole wheat) No (Enriched flour) No (Naturally gluten-free)
Protein Low (2-3g per pack) Low (1-2g per serving) High (Almonds)
Fiber Moderate (2-4g per pack) Low (1g per serving) High (Apple + Almonds)
Nutrients Vitamins and minerals from figs Limited Wide range of vitamins, minerals, and antioxidants
Satiety Moderate (due to carbs and fiber) Low (high sugar, low fiber) High (fiber + protein)

When and How to Consume Nature's Bakery Bars

The healthiness of any food is often determined by context. Here is how to incorporate Nature's Bakery bars smartly into your diet:

  • As an Energy Boost: For athletes or individuals needing a quick source of carbohydrates before a workout, these bars can be an effective fuel source. The combination of whole grains and sugar can provide a rapid energy spike followed by more sustained fuel.
  • In Moderation: Due to the sugar content, it's best to consume these bars in moderation. They should not replace whole, unprocessed snacks like fresh fruit, vegetables, or nuts in your daily routine.
  • Balanced with Protein and Fat: To create a more balanced snack and help stabilize blood sugar levels, pair a Nature's Bakery bar with a source of protein or healthy fat, such as a handful of almonds or a scoop of peanut butter.
  • For Convenience: These bars are a more wholesome option than many other convenience snacks like candy bars or sugary pastries. They are portable and don't melt, making them a reliable choice for busy schedules or travel.

Conclusion

Ultimately, the question of "Are Nature's Bakery bars healthy?" doesn't have a simple yes or no answer. They occupy a middle ground in the snack world, being a better choice than many highly processed junk foods but not as healthy as whole, unprocessed foods. Their benefits include real fruit, whole grains, and a lack of high fructose corn syrup. However, the high sugar content, moderate processing, and low protein levels are significant drawbacks that demand attention.

For those needing a quick, convenient source of carbohydrates or a treat, these bars can serve their purpose in moderation. But for everyday snacking or as part of a low-sugar diet, more balanced, whole-food options remain the superior choice. As with any food, the key is mindful consumption and understanding how it fits into your overall nutritional needs. Consulting resources like the Environmental Working Group can provide further insight into the ingredients of processed foods.

Frequently Asked Questions

The primary nutritional downside is the high sugar content, which includes added sugars from dried cane syrup and brown rice syrup. This can contribute significantly to your daily sugar intake if not consumed in moderation.

While they can fit into a weight-loss plan if consumed mindfully within your daily caloric needs, their sugar content and lower protein levels mean they are not as satiating as higher-protein, higher-fiber snacks.

Nature's Bakery bars are generally considered a healthier alternative to traditional Fig Newtons because they are made with whole wheat flour, use real fruit filling, and contain no high fructose corn syrup.

No, Nature's Bakery products are free from artificial flavors, colors, and preservatives. They are also non-GMO.

Yes, many of their products are made in a nut-free facility and are certified nut-free, making them a safe option for individuals with nut allergies.

While many of their bars, including the Whole Wheat Fig Bars, are Certified Vegan and plant-based, it's always best to check the specific product's packaging to confirm its vegan status.

A two-bar serving of a Nature's Bakery Whole Wheat Fig Bar contains approximately 19 grams of total sugar, with 14 grams of that being added sugar.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.