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Are there any chips that are not ultra-processed? Navigating the Snack Aisle

5 min read

According to the Heart and Stroke Foundation, almost 50% of the calories consumed by North Americans come from ultra-processed foods. Given this prevalence, many people are asking: Are there any chips that are not ultra-processed?

Quick Summary

This article helps consumers differentiate between ultra-processed chips and their minimally processed counterparts. It provides guidance on identifying key ingredients to avoid and highlights specific brand examples that offer simpler, healthier ingredient lists. Practical advice is offered for finding nutritious and satisfying snack alternatives.

Key Points

  • Read the Ingredients List: A short, simple ingredient list is the best indicator of a minimally processed chip, so check for recognizable items like vegetables, oil, and salt.

  • Avoid Chemical Additives: Steer clear of chips with a long list of industrial additives, such as flavor enhancers (MSG), emulsifiers, or artificial colors.

  • Choose Healthier Oils: Opt for chips cooked in high-quality oils like avocado or olive oil over those with refined vegetable oils.

  • Consider Alternative Cooking Methods: Air-popped or baked chips are often less processed and contain less fat than deep-fried varieties.

  • Explore Non-Potato Options: Chips made from plantains, cassava, or chickpeas can be excellent minimally processed alternatives to traditional potato chips.

  • Make Your Own for Ultimate Control: Homemade chips offer the most control over ingredients and processing methods, ensuring a clean and wholesome snack.

  • Recognize the Marketing: Be wary of health claims on packaging, as many are designed to disguise ultra-processed products.

In This Article

The Ultra-Processed Problem: Understanding the Classification

To determine if a chip is ultra-processed, it's essential to understand what that term means. The NOVA food classification system, developed by researchers in Brazil, categorizes foods based on their level of processing. Ultra-processed foods (UPFs) are a category defined by their industrial formulation. They are made mostly or entirely from substances derived from whole foods, often containing little to no whole foods themselves. These products are typically loaded with cosmetic additives such as colorings, flavor enhancers, emulsifiers, and sweeteners to enhance palatability and shelf life. Unlike ingredients you would find in a home kitchen, these are chemical compounds engineered for specific industrial purposes.

Standard processed foods, like freshly made bread or canned vegetables, are a combination of whole foods and processed culinary ingredients like salt and oil. The critical difference with UPFs is the degree of industrial manipulation and the presence of additives not used in home cooking. This heavy processing can strip foods of nutrients and lead to products that are high in calories, saturated fat, sugar, and salt, but low in fiber, vitamins, and minerals.

What to Look for in a Less-Processed Chip

Finding chips that are not ultra-processed requires careful label reading. The key is to seek out products that align more closely with the ingredients and methods you might use at home. While a snack fried in oil will always have some level of processing, certain characteristics indicate a much simpler, less-manipulated product.

Prioritize Short, Simple Ingredient Lists

One of the most reliable indicators of a minimally processed chip is a short, simple ingredient list. The ideal product should list just the primary ingredient (e.g., potatoes, plantains), a healthier oil (like avocado or olive oil), and salt. The fewer the ingredients, the less likely it is that industrial additives are present. If you see a long list of unpronounceable chemicals, flavor enhancers (like MSG), or artificial sweeteners, it's a clear sign of an ultra-processed product.

Consider the Cooking Method

How a chip is cooked also impacts its processing level. While most chips are fried, brands that use healthier, more stable oils like avocado or olive oil are often a better choice. Some companies also employ alternative cooking methods like air-popping or baking, which significantly reduces fat content and minimizes processing. While baked chips aren't necessarily healthier across the board in terms of vitamins, they do have a lower fat profile.

Look for Non-Potato Varieties

Don't limit yourself to just potato chips. Many brands offer alternatives made from a variety of vegetables, legumes, and grains. For example, chips made from cassava, plantains, or chickpeas can offer different textures and flavors while potentially having a simpler, more transparent ingredient list.

Healthier Commercial Chips: The Not-Ultra-Processed Candidates

Fortunately, several brands have emerged to cater to health-conscious consumers. These manufacturers focus on simple ingredients and less-intensive processing methods. When shopping, look for:

  • Jackson's Honest Sweet Potato Chips: Made with just sweet potatoes, avocado oil, and sea salt.
  • Siete Grain Free Tortilla Chips: Uses cassava flour and avocado oil, a good gluten-free and grain-free option.
  • Boulder Canyon Avocado Oil Classic Sea Salt: Features a very short ingredient list of potatoes, avocado oil, and sea salt.
  • Proper Crisps: Offers both potato and lentil chip varieties with simple, recognizable ingredients.
  • Bare Snacks: Specializes in baked fruit and vegetable chips with no added oils or sugars in many varieties.
  • Popchips: Air-popped instead of fried, which keeps calories and fat lower.
  • LesserEvil Popcorn: Although not a chip, this popcorn uses just organic corn, coconut oil, and salt, making it a very minimally processed snack.

Key Takeaways for Finding Better Chips

Here are some simple rules to follow when at the grocery store:

  • Read the Ingredients First: Don't even look at the nutrition panel until you've checked the ingredient list.
  • Look for Short Lists: A handful of recognizable ingredients is always better than a long, complex list.
  • Favor Higher-Quality Oils: Chips cooked in avocado or olive oil are generally a superior choice to those using processed vegetable oils.

The Best Option: Making Your Own Chips at Home

For ultimate control over ingredients and processing, nothing beats making your own chips. This method guarantees a snack free of industrial additives and hidden sugars. Simply slice potatoes or other root vegetables thinly, toss with a high-quality oil like extra-virgin olive oil, season with sea salt, and bake until crispy. You can experiment with different vegetables and seasonings, from beets and zucchini to rosemary and paprika, creating a truly wholesome and delicious snack. You can also make your own air-popped popcorn at home using similar methods.

Minimally Processed Chips vs. Ultra-Processed Chips: A Comparison

Feature Minimally Processed Chips Ultra-Processed Chips
Ingredient List Short and simple; contains recognizable whole foods, oil, and salt. Long and complex; includes multiple additives, flavor enhancers, and preservatives.
Additives Typically none, or natural seasonings like herbs and spices. Contains artificial colors, emulsifiers (e.g., soy lecithin), thickeners (e.g., xanthan gum), and flavor enhancers (e.g., MSG).
Oil Used Often use higher-quality, more stable oils like avocado or olive oil. Frequently use cheaper, highly refined vegetable oils like canola or sunflower oil.
Flavoring Natural flavor from the base ingredient and simple salt/seasoning. Manufactured to be hyper-palatable and engineered for cravings.
Nutritional Profile Generally higher in nutrients and fiber, depending on the base vegetable. Usually nutrient-deficient, high in calories, saturated fat, sugar, and salt.
Production Simple methods that can be replicated at home (baking, frying). Involves complex industrial processes like extrusion, molding, and mechanical alteration.
Health Impact Can be part of a balanced diet when consumed in moderation. Linked to a higher risk of health issues like obesity, type 2 diabetes, and heart disease.

Conclusion

While the snack aisle is dominated by ultra-processed choices, the answer to the question, 'Are there any chips that are not ultra-processed?', is yes. Consumers can find healthier, minimally processed chip options by scrutinizing ingredient lists and choosing products with simple, recognizable components. Focusing on brands that use better oils and minimal additives, or opting for a homemade approach, allows for smarter snacking. The effort to make conscious choices about your food, even when it comes to a treat like chips, is a powerful step toward a more nutritious diet and better overall health. By understanding food processing, you can better navigate the market and select options that support, rather than undermine, your health goals. For a deeper understanding of the health risks, you can read more from reputable sources like the National Institutes of Health.

Frequently Asked Questions

The main difference lies in the degree of processing and the ingredients. While processed chips might contain a few added ingredients, ultra-processed chips are formulated industrially with cosmetic additives like artificial flavors and emulsifiers that are not typically used in home cooking.

Yes, the term "natural flavors" is often a red flag, as it can hide a multitude of engineered, highly-processed flavor compounds. Minimally processed chips rely on the flavor of their core ingredients and simple seasonings.

Baked chips generally have less fat than fried versions, but they aren't automatically non-UPF. It's crucial to check the ingredient list for hidden sugars, flavors, and other additives that can still classify them as ultra-processed.

Marketing claims should be taken with a grain of salt. A product's packaging can promote health benefits while the ingredient list reveals a different story. Always read the label and check for actual ingredients to confirm its processing level.

Chips made with more stable, higher-quality oils like avocado oil or extra-virgin olive oil are better choices. These oils are less processed than refined vegetable or seed oils, which are often high in omega-6 fats.

You can make delicious homemade chips by thinly slicing vegetables like potatoes or sweet potatoes, tossing them in a small amount of olive oil and salt, and baking them in the oven or using an air fryer until they are crispy.

Minimally processed alternatives include plain, air-popped popcorn with a little oil and salt, or lentil-based crisps with simple ingredients. Dried fruit or a handful of nuts are also great options.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.