Traditional Kraft Mac and Cheese Cups Contain Dairy
For decades, the classic Kraft Mac and Cheese has been a staple of quick and comforting meals. The single-serving microwaveable cups, often called Easy Mac, are based on the same formula. A look at the ingredient list reveals that the creamy, cheesy flavor is directly derived from several dairy products.
The cheese sauce mix in the traditional cups contains whey, milkfat, milk protein concentrate, and nonfat dry milk. Whey is the liquid that remains after milk has been curdled and strained, while milkfat provides the rich texture and flavor. Milk protein concentrate is a source of dairy protein, and nonfat dry milk is dehydrated, skimmed milk. For individuals with a dairy allergy, even trace amounts of these ingredients can trigger a reaction. Lactose intolerance, which is the inability to digest lactose (the sugar in milk), is also affected by these ingredients.
The Rise of Plant-Based Alternatives
In recent years, consumer demand for plant-based and dairy-free options has grown significantly. Recognizing this shift, Kraft Heinz launched a dairy-free version of their beloved mac and cheese in partnership with the company NotCo. The product, called Kraft NotMac&Cheese, was designed to mimic the classic taste and creamy texture without any dairy ingredients. The "cheese" sauce mix is made from plant-based alternatives, such as fava bean protein and coconut oil powder. This innovation was developed using NotCo's patented AI technology to reverse-engineer the iconic flavor.
How to Tell the Difference
When navigating the grocery store aisles, it can be easy to confuse the traditional and plant-based versions. The packaging and product names are your most reliable guide. The original product is typically labeled as "Kraft Easy Mac" or "Kraft Mac & Cheese Cups" and carries an allergen warning indicating the presence of milk. The dairy-free version is specifically labeled "Kraft NotMac&Cheese" and proudly displays its "plant-based" credentials on the packaging.
Comparison: Traditional vs. Plant-Based Kraft Cups
To help you make an informed choice, here is a breakdown of the key differences between the two products:
| Feature | Traditional Kraft Mac & Cheese Cup | Kraft NotMac&Cheese Cup | 
|---|---|---|
| Dairy | Contains dairy ingredients (whey, milkfat, milk protein concentrate) | Dairy-free and vegan certified (uses plant-based substitutes) | 
| Ingredients | Enriched macaroni, cheese sauce mix (with milk solids), natural and artificial flavors | Macaroni pasta, plant-based sauce mix (fava bean protein, coconut oil powder) | 
| Allergen Label | Explicitly lists "Milk" as an allergen | Explicitly labeled "Plant Based"; check for "may contain milk" due to manufacturing | 
| Taste Profile | Classic, familiar orange cheddar flavor | A slightly different flavor profile; some reviews note a sweeter taste | 
| Availability | Widely available in most grocery stores and convenience stores | Newer product, availability may vary by region | 
Reading the Ingredient Label: A Crucial Step
For anyone with a food allergy or dietary restriction, reading the ingredient label is non-negotiable. Beyond simply looking for the word "milk," it is important to understand the different forms that dairy can take. Ingredients like whey, casein, milkfat, buttermilk, and lactalbumin are all derivatives of milk and should be avoided. Additionally, be mindful of cross-contamination warnings, which may be present on the packaging of some plant-based products, though the Kraft NotMac&Cheese is clearly positioned as a dairy-free solution.
For further information on ingredients and allergens, the official Kraft Heinz website provides detailed product information, including nutritional facts and allergen statements for all its products.
Conclusion
To answer the central question: yes, the original Kraft Mac and Cheese cups contain dairy. However, Kraft has expanded its product line to include a specific plant-based, dairy-free version for those who cannot or choose not to consume dairy. By carefully checking the product name and ingredient list, consumers can easily distinguish between the two options and select the one that best fits their dietary needs. Always be vigilant about reading labels to ensure a safe and satisfying meal. The availability of both options reflects a growing market for diverse dietary choices in convenience foods.
What to Look for on the Label
- Read the allergen statement: Always check for a bold "CONTAINS: MILK" warning.
- Check the cheese sauce mix ingredients: Scan for words like whey, milkfat, and casein.
- Look for the "Not" brand: The dairy-free version is branded as "Kraft NotMac&Cheese".
- Verify the packaging: The plant-based cups will explicitly state "plant based" on the exterior.
- Be aware of cross-contamination: Check for "may contain milk" disclaimers, especially if you have a severe allergy.