Now and Later's Ingredients: A Closer Look at the Candy
For decades, Now and Later has been a classic chewy candy, and like many popular sweets, its vibrant colors are derived from artificial food dyes. A quick look at the ingredient lists for many of the brand's products, especially the original mixed fruit chews, reveals the inclusion of several synthetic colors, including Red 40. This practice is common in the confectionery industry, which relies on artificial dyes to achieve vivid, eye-catching hues that appeal to consumers, particularly children.
Which Now and Later Flavors Contain Red Dye 40?
Based on available ingredient information from the manufacturer and other sources, Red Dye 40 is frequently found in flavors that have a red appearance. These include:
- Original Mixed Fruit Chews: This classic variety pack contains several colors, with the red cherry or strawberry pieces getting their color from Red 40.
- Original Mix Chewy: A softer version of the original, this mix also lists Red 40 among its ingredients.
- Shell Shocked Candy Coated Chewy Bites: Ingredients for this product also list Red 40 as a component.
Some reports, including consumer forums, indicate that certain non-red flavors like blue raspberry or specific tropical mixes may not contain Red 40 but still use other artificial dyes. It is always recommended to check the specific product's packaging for the most accurate and up-to-date ingredient information, as formulations can change over time. The company's official website is often the best resource for current ingredient details.
Beyond Red 40: Other Artificial Dyes in Now and Laters
It is important to note that Red Dye 40 is not the only artificial dye present in Now and Later candies. Other synthetic colorings, such as Yellow 5 (Tartrazine), Blue 1 (Brilliant Blue), and Blue 2 (Indigo Carmine), are also commonly found. These are also petroleum-derived and used to create the other bright colors in the mixed-fruit packs. For instance, a single Original Mix bag contains dyes for apple (Yellow 5, Blue 1), banana (Yellow 5), grape (Blue 1, Blue 2), and other fruits, all of which use artificial colorings.
Understanding the Controversy Surrounding Red Dye 40
The presence of Red Dye 40, like other artificial food dyes, is a topic of ongoing debate and concern for many consumers, parents, and health advocates. While the U.S. Food and Drug Administration (FDA) currently classifies Red Dye 40 as safe for consumption, acknowledging that allergic reactions are rare, some studies and advocacy groups have raised questions about its long-term effects, especially in children.
Concerns typically focus on:
- Hyperactivity in Children: A number of studies suggest a link between the consumption of artificial food dyes, including Red 40, and increased hyperactivity or behavioral issues in some sensitive children, particularly those with ADHD. This has led to stricter regulations in other parts of the world, like Europe, where products containing certain dyes must carry a warning label stating they “may have an adverse effect on activity and attention in children”.
- Cancer Risk: While evidence linking artificial dyes to cancer in humans is limited and not conclusive, some animal studies in the past, particularly with Red 3, have raised concerns about potential carcinogens. As a result, many consumers choose to avoid artificial dyes out of an abundance of caution.
Artificial Dyes in Now and Later vs. Naturally-Colored Candies
| Feature | Now and Later Candy | Naturally-Colored Candy (e.g., Smart Sweets) |
|---|---|---|
| Coloring Source | Petroleum-based artificial dyes (e.g., Red 40, Yellow 5, Blue 1) | Plant and fruit-based extracts (e.g., beet juice, spirulina extract, turmeric) |
| Nutritional Value | No added nutritional benefits | Some may offer minor nutritional benefits, but primarily for color |
| Associated Concerns | Hyperactivity in sensitive children, potential for allergic reactions | Minimal, generally well-tolerated, and viewed as safer options |
| Flavor Profile | Intense, long-lasting flavor | Flavor profile may vary depending on the natural sources used |
| Availability | Widely available in most grocery and convenience stores | Less common but growing in health food stores and online |
How to Find Dye-Free Alternatives and Read Labels
For those who wish to avoid Red Dye 40 and other artificial colorings, reading ingredient labels is the most reliable strategy. Color additives will be listed explicitly as ingredients, such as “Red 40,” “FD&C Blue No. 1,” or by their E-number equivalents in some non-US products. Beyond the specific brand of Now and Later, many companies now offer candy lines made with natural, plant-based colorings derived from sources like fruits and vegetables. Seeking out these brands or making homemade treats are viable options for those looking to limit their exposure to artificial dyes. For more information on food color additives, you can visit the FDA's page on how safe color additives are.
Conclusion
Ultimately, the question of whether Now and Laters contain Red Dye 40 is a matter of checking the ingredients, with most red-colored varieties confirming its presence. While the FDA considers this dye safe, the ongoing debate and potential for adverse effects in some sensitive individuals, particularly children, have prompted many to reconsider their consumption. For those who choose to limit or avoid artificial dyes, reading labels and exploring the growing market of naturally-colored confectionery is the best path forward. Making an informed choice based on personal health and preferences is key to enjoying your favorite treats responsibly.
