Why Classic Nutella Is Not Vegan
For many years, the question of whether vegans can enjoy Nutella had a straightforward answer: no. The core reason is the inclusion of skimmed milk powder, an ingredient derived from cow's milk. Nutella's manufacturer, Ferrero, uses this dairy component to achieve its distinct creamy and smooth texture. While the main ingredients—hazelnuts and cocoa—are plant-based, the presence of any animal-derived ingredient, regardless of quantity, makes the product unsuitable for a strict vegan diet. Vegans avoid all animal products for ethical reasons concerning animal exploitation in farming, making this a clear dealbreaker.
The Ingredients of Traditional Nutella
To understand why it's non-vegan, a closer look at the traditional ingredient list is necessary. Nutella typically contains the following core components, listed in descending order by weight:
- Sugar
- Vegetable fat (Palm)
- Hazelnuts (13%)
- Skimmed milk powder (8.7%)
- Fat-reduced cocoa powder
- Emulsifier (Soy lecithin)
- Flavouring (Vanillin)
The Controversial Role of Palm Oil
Beyond the dairy, many vegans also choose to avoid Nutella due to the use of palm oil. While palm oil is technically a plant-based ingredient, its production is linked to widespread deforestation, habitat destruction, and the endangerment of various species, such as orangutans. While Ferrero is a member of the Roundtable for Sustainable Palm Oil (RSPO) and claims to source it sustainably, many ethically-conscious consumers still opt for palm-oil-free alternatives to minimize their environmental footprint.
A Game-Changer: The New Nutella Plant-Based
In late 2024 and early 2025, Ferrero finally answered the demand for a vegan option by launching Nutella Plant-Based in select European markets. This new spread is a major milestone for vegans who grew up loving the classic taste. So, what makes this version different? The manufacturer replaced the skimmed milk powder with a combination of plant-based ingredients: chickpeas and rice syrup powder. After five years of research and development, Ferrero's experts found that rice syrup provides the necessary sweetness, while chickpea flour contributes to the smooth texture, replicating the classic Nutella experience without dairy.
Key Features of Nutella Plant-Based:
- Vegan Certified: The product has received vegan approval from organizations like the Vegetarian Society.
- Recycled Packaging: Ferrero has committed to using more sustainable packaging, including a jar made from 60% recycled glass.
- Nutritional Differences: The new version contains less sugar and slightly more protein compared to the original, though it remains a treat rather than a health food.
Table: Nutella vs. Vegan Alternatives
| Feature | Original Nutella | Nutella Plant-Based | Typical Vegan Alternative (e.g., Artisana) |
|---|---|---|---|
| Vegan? | No | Yes (Vegan Certified) | Yes (Vegan Certified) |
| Dairy? | Yes (Skimmed Milk Powder) | No | No |
| Palm Oil? | Yes (RSPO Certified) | Yes (RSPO Certified) | Often Palm-Oil Free |
| Sweetener | Sugar | Sugar & Rice Syrup Powder | Organic Coconut Sugar, Maple Syrup, etc. |
| Availability | Widespread | Select European markets as of 2025 | Health food stores, online, larger supermarkets |
Beyond Nutella: Other Vegan Hazelnut Spread Options
For those who prefer to avoid Nutella for ethical reasons (such as the palm oil content) or simply seek variety, the market is rich with delicious alternatives. Many of these spreads prioritize ethical sourcing, use alternative oils, or contain less sugar.
- Justin's Chocolate Hazelnut & Almond Butter Blend: Combines hazelnuts and almonds for a unique flavor. Uses palm oil but often contains less sugar than Nutella.
- Artisana Organics Hazelnut Cacao Spread: A popular option that is palm-oil-free, using coconut oil instead. Made with organic hazelnuts and sweetened with coconut sugar.
- Rigoni di Asiago Nocciolata Dairy Free: Imported from Italy, this creamy spread is a rich and decadent alternative, and unlike the original Nocciolata, it is dairy-free and palm-oil-free.
- Nutiva Organic Hazelnut Spread: A vegan-certified option with added health benefits like flaxseed flour, providing omega-3s and fiber.
- Vego Fine Hazelnut Chocolate Spread: Known for its rich chocolate flavor and crunchy texture from real hazelnut pieces.
- DIY Homemade Vegan Nutella: Making your own allows for complete control over ingredients, from reducing sugar to using a preferred oil. Recipes often involve blending toasted hazelnuts with cocoa powder and a sweetener like maple syrup.
The Homemade Vegan Nutella Experience
Creating your own version is surprisingly simple and allows for a truly customizable spread. Many recipes require only a few basic ingredients and a food processor. The base is typically roasted hazelnuts, blended until smooth and creamy. Cocoa powder, a sweetener like maple syrup or powdered sugar, and a neutral oil or plant-based milk are added to achieve the desired flavor and consistency. It’s an excellent way to avoid palm oil and reduce processed sugar, resulting in a fresher, more wholesome treat.
Conclusion
While the classic Nutella spread, with its skimmed milk powder, is not vegan, the company Ferrero has finally introduced a certified vegan option, Nutella Plant-Based, in Europe. The new product substitutes milk with chickpeas and rice syrup, offering the familiar taste in a dairy-free format. However, ethical concerns surrounding palm oil remain for both versions for many vegans. Fortunately, the market is full of fantastic, ethically sourced vegan alternatives, and making your own homemade version is an accessible and fun option. Ultimately, a vegan can enjoy a delicious chocolate-hazelnut spread, just not the original iconic Nutella. For a more detailed look at why original Nutella is off-limits, consult this article from Vegan Food & Living.
