The Origins of the Strawberry Glaze Skin Smoothie
In 2022, model and entrepreneur Hailey Bieber launched a signature smoothie collaboration with Erewhon Market, a high-end, organic grocery chain popular in Los Angeles. The move capitalized on Erewhon's status as a wellness hub and Bieber's burgeoning skincare brand, Rhode. Named the 'Strawberry Glaze Skin Smoothie,' it was explicitly marketed for its skin-enhancing properties, aligning with Bieber's public image and her beauty philosophy. This collaboration was a marketing masterclass, combining celebrity endorsement, brand alignment, and the power of social media to create a beverage sensation that went far beyond the Los Angeles market. The vibrant, photogenic pink and white drink was perfectly primed for social media, especially TikTok, where it took on a life of its own.
Deconstructing the Viral Beverage
The Strawberry Glaze Skin Smoothie is a multi-layered concoction, which contributes to both its aesthetic appeal and its premium price. The official Erewhon recipe and copycat versions reveal a complex mix of ingredients:
- The Strawberry Glaze: A purée of fresh strawberries and maple syrup coats the inside of the glass, creating the signature 'glazed' effect.
- The Coconut Cloud: A thick, whipped coconut cream is swirled around the glass, adding a rich, creamy texture and a touch of indulgence.
- The Smoothie Base: A blend of core ingredients forms the main body of the drink. This includes Malk Organic almond milk, frozen strawberries, frozen banana, and avocado.
- The Skin-Boosting Supplements: The unique selling point of the smoothie is the addition of specialized supplements. Key among these are Vital Proteins Vanilla Collagen and sea moss gel, along with hyaluronic acid drops.
This deliberate combination of simple, fruity flavors with trendy wellness ingredients is what elevates the drink beyond a standard strawberry smoothie. The inclusion of ingredients like hyaluronic acid, which holds water to keep skin hydrated, directly ties the drink to Bieber's skincare brand and her 'glazed donut skin' aesthetic.
The Viral Appeal and Public Consumption
The true measure of the smoothie's success is not how much Hailey Bieber personally drinks, but how many are sold to her fans. At the height of its popularity, sources reported that Erewhon sold a remarkable 40,000 Strawberry Skin Glaze smoothies every month. The phenomenon was fueled by "fan girls" who traveled to Erewhon locations specifically to photograph themselves with the pink drink and post it online. The $17 to $20 price tag became less of a barrier and more of a status symbol, with the drink representing a participation in a cultural moment.
The Elusive Details of Hailey's Personal Habits
While the public consumption data is clear, Hailey Bieber's personal habits regarding the Erewhon smoothie are, unsurprisingly, private. Celebrities are often seen with their brand collaborations for promotional purposes, but it is not publicly known how frequently she drinks the smoothie herself. While recreating the drink was part of her personal routine initially, once it became a product, her involvement shifted to the promotional side. This highlights a key distinction between celebrity endorsement and personal lifestyle.
Erewhon vs. Homemade: A Comparative Table
For those who want to experience the smoothie without the Erewhon price tag, a homemade version is a popular alternative. Here’s how they compare:
| Feature | Erewhon Strawberry Glaze Skin Smoothie | Homemade Copycat Smoothie |
|---|---|---|
| Cost | High ($17-$20 per smoothie) | Low (Depends on ingredients, can be significantly cheaper) |
| Ingredients | Organic, premium ingredients; Vital Proteins Vanilla Collagen, Sea Moss Gel, Neocell Hyaluronic Acid | Can use more accessible and affordable ingredients; optional supplements |
| Convenience | Purchase ready-made at an Erewhon tonic bar | Requires sourcing ingredients and prep time at home |
| Experience | Exclusive, trendy experience at a high-end market; status symbol | Enjoyed in the comfort of your home; focus on taste and wellness |
| Availability | Only at Erewhon market locations in Los Angeles | Accessible to anyone with a blender and ingredients, regardless of location |
Recreating the Viral Smoothie at Home
Making your own version is a great way to enjoy the flavors and benefits without the expense. Many recipes exist online, offering variations to suit different tastes and budgets. A typical recipe might include:
- For the Glaze: Blend fresh strawberries with a little maple syrup. Simmer gently to create a purée, then let it cool.
- For the Smoothie: In a blender, combine frozen strawberries, half a frozen banana, a quarter of an avocado, 1/2 cup of almond milk, two pitted dates, and a scoop of vanilla collagen powder.
- For the Assembly: Swirl coconut cream and the strawberry glaze inside a tall glass. Pour in the blended smoothie and enjoy immediately.
Adding sea moss gel and hyaluronic acid is optional, as these can be pricey and are not essential for achieving a delicious, creamy texture. The key is using frozen fruit for thickness and a high-speed blender for the smoothest possible consistency.
The Broader Impact and Conclusion
Ultimately, the question of 'how much does Hailey Bieber drink at Erewhon' is less about a literal measurement and more about the cultural impact of her single, influential collaboration. The Strawberry Glaze Skin Smoothie is a phenomenon built on savvy marketing, aspirational wellness trends, and the powerful pull of social media. It symbolizes a desire to partake in a celebrity lifestyle, even if it's just for a fleeting moment while sipping a pricey, pink beverage. Her personal consumption remains private, but the public's widespread enthusiasm for the product she co-created is a testament to the power of influencer culture. Whether bought for $20 or recreated for a fraction of the cost, the smoothie represents a modern confluence of celebrity, health, and social currency.
For more on Erewhon's smoothie phenomenon and influencer collaborations, read this fascinating article from GQ.com: How Did the $20 Erewhon Smoothie Go Mainstream?.
