The Great Diet Controversy of 2005
In 2005, in response to growing concerns about childhood obesity, the producers of Sesame Street launched a new campaign called “Healthy Habits for Life.” This initiative focused on teaching children about moderation and the importance of a balanced diet. News of these changes sparked media reports mistakenly claiming Cookie Monster was on a diet or changing his name.
The "Veggie Monster" Debunked
The most common rumor, that Cookie Monster would be renamed "Veggie Monster," originated from a Jimmy Kimmel Live appearance where Grover jokingly mentioned a diet. Sesame Street's creators denied this, emphasizing they were teaching moderation, not dieting, and that Cookie Monster was still himself but with a wider variety of food choices.
“A Cookie is a Sometime Food”
Instead of giving up cookies, Cookie Monster adopted the motto “A cookie is a sometime food,” part of a larger lesson about balancing treats with nutritious options. He still has a big appetite but now includes healthy foods. This focus on a balanced diet is a long-term goal, evidenced by his 1988 rap song “Healthy Foods”.
Cookie Monster now demonstrates healthy eating by often eating nutritious foods like fruit or vegetables before a cookie. He has also hosted cooking segments with celebrities to make healthy snacks. This evolution allows him to remain the same character while being a positive role model for healthy habits.
Me Am What Me Am
In a 2012 episode, Cookie Monster sang "Me Am What Me Am" to explain he is still Cookie Monster despite enjoying vegetables. He also shows exasperation in later videos when asked if he's the Veggie Monster, reinforcing that moderation doesn't alter his identity. You can find the lyrics to "Me Am What Me Am" in the referenced web documents.
Cookie Monster's Culinary Evolution
| Feature | Before 2005 | After 2005 | 
|---|---|---|
| Dietary Focus | Overwhelmingly focused on cookies; eats everything in sight | Moderation; eats a variety of foods | 
| Theme Song | "C is for Cookie" | "A Cookie is a Sometime Food" | 
| Food Choices | Mainly cookies, plus inedible objects | Includes fruits (apples, bananas), vegetables (broccoli, zucchini), and healthy snacks | 
| Overall Message | Uncontrolled appetite and gratification | Balanced eating and nutritional education | 
Cookie Monster’s Favorite Healthy Foods
Cookie Monster's diet now includes various fruits and vegetables:
- Broccoli: He enjoys broccoli and its name.
- Carrots: Often shown eating carrots.
- Apples and Bananas: These fruits are frequently seen in his diet, sometimes before a cookie.
- Oatmeal with Berries: He cites this as a healthy breakfast from his mother.
- Tofu Stir-fry: In a 2010 video, he mentioned tofu stir-fry as part of a balanced meal.
Conclusion: A Monster of Moderation
Is Cookie Monster healthy now? Yes, as he promotes a healthier lifestyle, but he remains the cookie-loving monster. His evolution reflects a shift in Sesame Street's educational approach to teach children about balanced choices and moderation. His "sometimes food" message offers a realistic way to enjoy treats while maintaining healthy habits. Cookie Monster's legacy endures, demonstrating that even a beloved character can adapt positively.
Learn more about Cookie Monster’s healthy habits from a feature on the Partnership for a Healthier America.