The Anatomy of POM: From Orchard to Bottle
To understand if POM is actually 100% pomegranate juice, it's helpful to trace its journey from the orchard to the bottle. POM Wonderful grows its 'Wonderful' variety of pomegranates across thousands of acres in California's Central Valley. This provides the company with a consistent supply of fruit, which is then processed in its own facilities.
The Whole-Pressing Process
Unlike some juice manufacturers, POM employs a proprietary whole-pressing process. This means that the entire pomegranate fruit—including the rind, pith, and arils (the juicy seeds)—is pressed to extract the juice. This method is designed to capture the maximum amount of polyphenol antioxidants from all parts of the fruit, not just the edible seeds. The juice is then flash pasteurized, a rapid heating and cooling process that ensures safety while preserving the antioxidants.
The Role of Concentrate
The most common point of confusion arises from the term 'from concentrate' on the label. POM Wonderful clarifies that it uses a concentrate to deliver its 100% Pomegranate Juice to consumers year-round, extending the pomegranate season. During processing, the fruit juice is concentrated by removing water. When it's time for bottling, the same quantity of water that was removed is added back to reconstitute the juice. This process allows for efficient storage and transport without compromising the final product's composition.
The Meaning of "100% Juice" on the Label
According to U.S. food labeling regulations, a product can legally be called "100% juice" even if it is made from concentrate, provided that no other ingredients, such as added sugars, artificial colors, or preservatives, are included. POM Wonderful adheres to this standard by only including the reconstituted pomegranate juice in its 100% Pomegranate Juice product. The natural sugars found in the pomegranate fruit are present, but no extra sugar is added during manufacturing. Consumers who prefer less-processed juice may opt for brands labeled as 'not from concentrate,' but from a legal and compositional standpoint, POM's claim of being 100% pomegranate juice is accurate for its flagship product.
Potential Health Benefits and Considerations
Pomegranate juice is a known source of potent antioxidants called polyphenols, which may offer health benefits. Some research suggests that these antioxidants can help combat oxidative stress and inflammation, and may offer cardiovascular benefits. Studies have also explored its potential role in supporting heart health and memory function. However, as with any food product, it is important to be aware of potential interactions. The juice's impact on blood pressure can cause issues for individuals on certain medications, such as statins or blood thinners. Therefore, it is advisable to consult a healthcare provider before making it a regular part of your diet.
What to Consider: Concentrate vs. Not-from-Concentrate
Understanding the differences between juice from concentrate and not-from-concentrate can help consumers make an informed decision based on their priorities. While both can be legally labeled as 100% juice, their processing methods and potential for nutrient loss differ.
| Feature | 100% Juice from Concentrate | Not-from-Concentrate (NFC) Juice |
|---|---|---|
| Processing | Water removed via evaporation, then added back later for reconstitution. | Bottled directly after pressing with minimal processing. |
| Nutrient Impact | Some nutrients, like Vitamin C, may be lost during concentration, though many brands fortify to restore levels. | Generally retains a higher percentage of the fruit's original nutrients. |
| Flavor Profile | Often flash pasteurized, which can slightly alter the flavor profile. | Tends to have a fresher, more robust flavor profile closer to the original fruit. |
| Shelf-Life | Longer shelf-life due to the concentration process and flash pasteurization. | Typically has a shorter shelf-life and requires constant refrigeration. |
| Availability | Can be produced year-round, ensuring consistent supply and pricing. | Dependent on harvest seasons, which can affect availability and price. |
The Verdict: So, is POM Actually 100% Pomegranate Juice?
In short, yes, POM's 100% Pomegranate Juice is indeed 100% pomegranate juice, as legally defined and labeled. The "from concentrate" distinction simply refers to the efficient processing method used to provide the juice year-round. Consumers should know that the product contains no added sugar, artificial flavors, or fillers. It is rich in antioxidants and provides many potential health benefits. However, those concerned with minimal processing or specific medication interactions should be aware of the concentrate process and consult a doctor if necessary. NCCIH on Pomegranate offers additional information on the potential health effects of pomegranate products.
