Is Snoop Dogg a Vegan? Unpacking the Rapper's Plant-Based Evolution

October 4, 2025 •

4 min read

Despite his numerous, high-profile partnerships with plant-based companies like Beyond Meat, Snoop Dogg is not a strict vegan, but he has been shifting his diet for health reasons. This evolution has led to a major public push for plant-based alternatives, blurring the lines of his personal dietary choices for many fans.

Quick Summary

Snoop Dogg is not a strict vegan but has publicly advocated for and invested in plant-based brands like Beyond Meat and Outstanding Foods. He follows a more health-conscious, flexitarian approach, incorporating plant-based meals while still consuming animal products. His dietary changes are motivated by personal health goals and a desire to promote wellness.

Key Points

Not a Vegan: Despite his associations, Snoop Dogg does not adhere to a strictly vegan diet and consumes animal products.
Prominent Advocate: Snoop is a major advocate and investor for plant-based brands, including Beyond Meat and Outstanding Foods.
Flexitarian Lifestyle: He follows a plant-forward or flexitarian diet, incorporating more plant-based meals for health while still eating meat and dairy.
Health-Motivated: His dietary shift was driven by personal health goals, aiming for more energy and overall wellness.
Influential Figure: His endorsement has helped normalize plant-based eating for a mainstream audience and contributed to the growth of the market.
Cookbook Evidence: His cookbook, From Crook to Cook, contains recipes with meat and dairy, confirming he is not fully vegan.
Hot Dog Disgust: A viral clip from 2016 shows his disgust at how hot dogs are made, which initially fueled speculation about his diet.

The Rumor Mill: Why Do People Think Snoop Dogg is Vegan?

Over the past several years, public perception of Snoop Dogg's diet has been heavily influenced by his high-profile collaborations with plant-based food companies. His energetic and enthusiastic endorsement of products from brands like Beyond Meat has led many to believe he has fully committed to a vegan lifestyle. From appearing in commercials to hosting events with meat-free options, his public actions have made him a de facto ambassador for the plant-based movement. However, this public advocacy does not fully reflect his personal eating habits, which include a wider range of foods.

Snoop Dogg's Real Dietary Habits

While Snoop has embraced plant-based products, he does not follow a strict vegan diet. His dietary approach is best described as flexitarian or plant-forward. This means he has consciously increased his intake of plant-based foods while still allowing for the occasional consumption of animal products. This balanced approach is far from the complete elimination of all animal-derived products that defines true veganism. His cookbooks, such as From Crook to Cook, contain numerous recipes that feature meat, dairy, and eggs, providing further evidence that his diet is not strictly plant-based.

Beyond the Vegan Myth: His Plant-Based Ventures

Snoop Dogg's involvement with plant-based brands is extensive and well-documented. His support extends beyond simply lending his name to campaigns. He is an active investor and partner, demonstrating a genuine belief in the growth and potential of these companies.

Here is a list of some of his notable plant-based ventures:

Beyond Meat: Snoop has been a long-standing partner with Beyond Meat, participating in promotional events, advertisements, and social media campaigns for their burgers and sausages.
Outstanding Foods: He has invested in and promoted this company, which specializes in plant-based snacks like vegan pork rinds and bacon chips.
Dunkin' Partnership: In 2019, Snoop teamed up with Dunkin' to promote their Beyond Sausage Sandwich. Though the original sandwich was not vegan (due to egg and cheese), his involvement brought significant attention to plant-based fast-food options.
Slutty Vegan: Snoop was an early and vocal supporter of this popular Atlanta-based vegan food truck and restaurant, helping to boost its national profile.
Snoop Doggs Hot Dogs (Trademark): In 2022, he filed a trademark for "Snoop Doggs," leading to rumors of a vegan hot dog line, inspired by his previous disgust for how traditional hot dogs are made.

From 'Crook to Cook' to Conscious Eating

Snoop's food evolution is part of a broader health journey. In recent interviews, he has discussed adopting a healthier lifestyle as he gets older, citing increased energy and mental clarity. His cookbook, From Crook to Cook, while not exclusively plant-based, did showcase his love for cooking and home-style meals, a theme he continues to emphasize as part of his healthier living.

What About That Hot Dog Moment?

One of the most frequently cited moments in the debate over Snoop Dogg's diet is a 2016 clip from Jimmy Kimmel Live. During a segment showing how hot dogs are made, a visibly disgusted Snoop declared he would never eat one again. This moment fueled speculation about his diet, and while it shows a clear aversion to a specific animal product, it was not an announcement of a full vegan transition. It did, however, lay the groundwork for his future plant-based collaborations.

The Flexitarian Approach

Snoop Dogg's approach is a balanced one. He is not depriving himself entirely of the foods he loves but is making more conscious and healthier choices, swapping out heavy, processed animal-based foods for lighter, plant-based alternatives. This resonates with a growing number of people who are not ready for a full-time vegan commitment but want to improve their health and reduce their environmental footprint by adopting a more plant-forward diet.

The Impact of Snoop's Plant-Based Push

Snoop Dogg's mainstream appeal and influential platform have had a significant impact on popularizing plant-based eating. By openly embracing and promoting meat alternatives, he has helped normalize these products for a broader audience, including those who may have never considered them before. His support has helped move plant-based foods from a niche market into the mainstream, encouraging major brands like Beyond Meat to grow and innovate.

Comparison: Snoop's Old Diet vs. New Habits


Feature	Traditional Habits	Newer, Plant-Forward Habits
Diet Type	Less structured, included fast food and heavy meals.	More balanced and health-conscious, prioritizing plant-based options.
Protein Sources	Traditional animal protein (fried chicken, fried fish, pork chops, bacon).	Mix of plant-based (Beyond Meat, Outstanding Foods) and animal protein (salmon).
Snacking	Sweets, chips, and processed snacks were common.	Balances with healthier options like fruit, veggies, and vegan snacks.
Indulgences	Regularly enjoyed comfort foods from his childhood.	Enjoys treats and special occasions in moderation.
Motivation	Focused on enjoyment and classic comfort foods.	Motivated by health, energy, and overall wellness.

Conclusion: The Final Verdict on Snoop's Diet

To put it plainly, the answer to the question "Is Snoop Dogg a vegan?" is a definitive no. However, this simple answer doesn't tell the whole story of his dietary journey. Snoop Dogg has successfully leveraged his celebrity status to champion the plant-based movement, drawing millions of fans' attention to the benefits of meat alternatives. His transition to a more plant-forward, flexitarian lifestyle is a reflection of a broader, healthier change, demonstrating that embracing plant-based options doesn't require a complete dietary overhaul. He is a prominent advocate for conscious eating, showing that even small steps toward plant-based choices can have a large and positive impact.

His advocacy has had a real-world effect on the accessibility and perception of plant-based products, making him an influential figure in the food industry. He proves that you don't have to be 100% vegan to support and encourage healthier, more sustainable eating habits. His story is a testament to the power of influence and the potential for a more flexible approach to healthy eating to gain traction in the mainstream.

Beyond Meat

Frequently Asked Questions

No, Snoop Dogg is not a strict vegan. While he has publicly supported and invested in plant-based companies, his personal diet still includes animal products like chicken and eggs.

Snoop Dogg follows a flexitarian, or plant-forward, diet. This means he has increased his intake of healthy, plant-based foods but has not completely eliminated meat and other animal products.

Yes, Snoop Dogg is a notable investor and brand ambassador for Beyond Meat, having promoted their products for several years through various campaigns.

Snoop Dogg's cookbook, From Crook to Cook, primarily features non-vegan recipes, including those with meat and dairy. He also released a second cookbook, Goon with the Spoon, which also includes meat dishes.

Recent reports from 2025 suggest Snoop Dogg lost around 23 pounds by incorporating more plant-based meals and a healthier overall routine.

Snoop Dogg promotes plant-based options to encourage a healthier lifestyle, citing personal health benefits like more energy and mental clarity. His endorsements also raise awareness and normalize plant-based eating for a wider audience.

Yes, during a 2016 appearance on Jimmy Kimmel Live, Snoop Dogg reacted with disgust after watching a video about hot dog production and declared he would stop eating them. However, this did not lead to a full vegan transition.