Joe Rogan's association with Onnit
For years, Joe Rogan has been open about his supplement use and his long-standing partnership with the Austin, Texas-based company, Onnit. Onnit's ethos revolves around "total human optimization," a concept that resonates with Rogan's own biohacking philosophy. While his specific supplement stack has evolved over time, Onnit products have consistently featured in his routine. This includes his protein sources, which have shifted from an earlier focus on hemp protein to more recent options like Onnit's Grass-Fed Whey Isolate and Protein Bites.
The shift from hemp protein to targeted options
In the past, Rogan was a proponent of Onnit's now-discontinued hemp protein. However, his routine has since moved toward other protein options that better align with his dietary needs and goals. This change is reflective of Rogan's experimental approach to nutrition, where he continuously researches and tests new methods and supplements, often influenced by conversations with guests on his podcast, The Joe Rogan Experience. His current protein choices, both from supplements and his diet, emphasize high-quality, easily digestible sources to support muscle recovery and lean body mass.
Onnit's featured protein products
As an advocate and partner, Rogan has spoken highly of several Onnit protein options. The two most relevant to his current regimen are the Grass-Fed Whey Isolate and the highly-regarded Protein Bites.
Onnit Grass-Fed Whey Isolate
One of the main powdered protein supplements from Onnit is the Grass-Fed Whey Isolate. This product is formulated to be a pure and efficient protein source, ideal for post-workout recovery.
Key features of this protein powder include:
- Sourcing: It is derived from the milk of grass-fed cows, a quality detail that aligns with Rogan's preference for clean, high-quality animal products.
- Protein Content: Each serving typically provides 20 grams of protein, a potent dose for muscle repair and growth.
- Purity: As a whey isolate, it has most of the fats and carbs filtered out, resulting in a purer protein source.
- Digestive Support: It includes added probiotics and digestive enzymes, a feature that may appeal to those with sensitive stomachs.
Onnit Protein Bites
Beyond the traditional powder, Rogan has frequently mentioned Onnit Protein Bites, which he famously called “ridiculously addictive”. These are a convenient, whole-food-focused alternative to shakes, designed for snacking.
Key details of the Protein Bites:
- Protein Source: They are packed with whey protein from grass-fed cows.
- Nutrient-Dense: The bites contain a blend of ingredients from over 60 plants, seeds, nuts, and vegetables, delivering a substantial nutrient profile.
- Snackable Format: With 7–9 grams of protein per serving (depending on the flavor), they serve as a solid snack, though Rogan notes multiple bites are needed to equal a standard protein shake.
Rogan's whole-food protein sources
It is crucial to note that Rogan's supplement routine is a complement, not a replacement, for his whole-food diet. His primary protein intake comes from a carnivore-leaning approach that emphasizes wild game and lean red meat.
Key whole-food protein sources include:
- Elk Meat: A consistently praised staple, Rogan prefers wild game like elk for its lean profile and absence of growth hormones and steroids found in factory-farmed meat.
- Grass-fed Steak: Alongside elk, grass-fed steak is a frequent feature in his diet, chosen for its quality and nutritional value.
- Eggs and Bacon: Rogan also incorporates eggs and fatty bacon, especially during his time on the carnivore diet.
Supplement vs. whole-food protein: A comparison
To put Rogan's choices in context, here's a comparison between a typical high-quality whey isolate, like Onnit's, and the benefits of whole-food protein like elk meat.
| Feature | Onnit Grass-Fed Whey Isolate | Elk Meat (Wild Game) |
|---|---|---|
| Protein Source | Highly processed dairy protein (isolate) | Whole, unprocessed meat from wild animals |
| Convenience | Excellent for quick post-workout shakes | Requires cooking and preparation time |
| Nutrient Profile | High in protein and leucine, with added probiotics and enzymes | Rich in protein, vitamins, and minerals, naturally low in fat |
| Fat Content | Very low, as fats are filtered out | Naturally lean, with healthy fat composition |
| Sourcing Control | Company standards ensure grass-fed source | Quality depends on personal sourcing and hunting |
| Diet Compatibility | Suitable for those prioritizing convenience and specific macro targets | Core component of a whole-food, carnivore, or paleo diet |
Conclusion
While the search for a single, definitive answer to what protein powder Joe Rogan recommends reveals a preference for Onnit products, it's a mistake to overlook the larger context of his diet. He has previously used Onnit's hemp protein and currently promotes their Grass-Fed Whey Isolate and Protein Bites. However, the backbone of his protein intake comes from a whole-food approach, with wild game like elk being a consistent cornerstone. His recommendations are part of a broader, personalized nutritional strategy that evolves over time. For those looking to follow his lead, the takeaway is not just about a specific product, but rather a holistic approach combining high-quality whole foods with carefully selected supplements to support fitness and overall wellness.
Joe Rogan’s supplement mindset
It's worth emphasizing Rogan's perspective on supplements. He views them as tools to support a healthy lifestyle, not as a shortcut. As he stated, “I take vitamin supplements every day. I take multivitamins, I take probiotics, I take vitamin B12 and D. I do everything that I can to put my body and my brain in a good place, so I'm keeping my engine smooth”. This perspective informs his protein choices, whether it's a convenient bite or a post-workout shake.
The importance of high-quality protein
Whether you opt for a supplement like Onnit's Whey Isolate or prioritize whole-food sources like elk, the importance of high-quality protein remains constant. Protein is essential for muscle repair, growth, and overall health. Choosing a protein source that is clean, bioavailable, and aligns with your dietary preferences is key to maximizing its benefits. Rogan's choices reflect a conscious effort to obtain these benefits from both supplemental and dietary sources.
The bottom line for followers
For fans and followers interested in Rogan's approach, consider his supplement choices as part of a larger picture. Prioritizing whole, nutrient-dense foods should be the foundation, with supplements used to fill potential gaps or provide targeted benefits. His evolution from hemp to whey and protein bites highlights the importance of re-evaluating one's nutritional needs and being open to adjustments based on personal experience and new information.
