The Story Behind the Viral Dubai Chocolate Bar
The viral confection, often called the Dubai chocolate bar, originated from a Dubai-based chocolatier named Fix Dessert Chocolatier. The original bar, named "Can't Get Knafeh of It," was created in 2021 by Sarah Hamouda. It was inspired by the traditional Middle Eastern dessert, knafeh, which features a filling of cheese or cream and pistachios layered with shredded phyllo pastry. The bar’s popularity exploded in early 2024 after a viral TikTok video showcased its satisfying 'snap' and gooey, green pistachio-knafeh filling.
The unique filling, which combines creamy pistachio paste with crunchy strands of kataifi (shredded phyllo dough), was what truly set the bar apart. This combination provided a decadent and textural experience that was unlike most conventional candy bars. As the trend grew, the demand for the handcrafted bars from Fix Dessert Chocolatier soared, leading to limited availability and high prices.
The Ingredients of a Dubai-Style Pistachio Bar
A Dubai-style pistachio bar's appeal lies in the specific combination of its ingredients. The core elements include:
- Chocolate Shell: Typically, a rich and smooth milk chocolate is used for the outer layer, though dark and white chocolate variations are also popular among imitators.
- Pistachio Cream/Butter: This forms the creamy, nutty base of the filling. The quality and origin of the pistachios, such as Iranian or Sicilian Bronte, can significantly affect the flavor.
- Tahini: A paste made from sesame seeds, tahini is often added to complement the pistachio flavor and enhance the filling's creaminess and earthy notes.
- Kataifi (Knafeh): The inclusion of toasted, shredded phyllo pastry is the key to the bar's signature crunch. This ingredient is central to the traditional Middle Eastern dessert that inspired the bar.
Leading Brands of Pistachio-Filled Chocolate Bars
While the original was from Fix Dessert Chocolatier, the viral fame led to numerous imitations. Here are some of the brands producing their own versions:
- Fix Dessert Chocolatier: The creator of the original "Can't Get Knafeh of It" bar, known for being handmade with premium ingredients and often challenging to acquire due to high demand.
- Lindt: The Swiss chocolate giant, among other large-scale manufacturers, began producing its own "Dubai Chocolate" versions in response to the trend, making the flavor more widely available.
- Läderach: Another Swiss chocolatier offering its FrischSchoggi (fresh chocolate) in a Dubai-style version, blending an extra-creamy pistachio filling with crispy kataifi.
- Zotter: This Austrian brand offers a gourmet, hand-scooped pistachio bar with a dark milk chocolate shell, a great option for bean-to-bar enthusiasts.
- Small Artisanal Makers: Countless smaller businesses and independent chocolatiers have released their own take on the trend, often selling through online shops and local markets.
Comparison of Popular Pistachio Chocolate Bars
| Feature | Original Fix Dessert Chocolatier | Lindt (Dubai-style) | Läderach (Dubai-style) |
|---|---|---|---|
| Availability | Limited; Often sold out online | Wide retail availability | Available in Läderach stores & online |
| Price | High due to viral demand | Standard premium chocolate price | Premium price point |
| Filling Texture | Creamy pistachio butter, tahini, and crispy kataifi | Creamy pistachio filling with kataifi | Extra-creamy pistachio and crispy kataifi |
| Chocolate Type | Milk Chocolate | Milk Chocolate | Milk or Dark Chocolate options |
| Distinguishing Factor | Handcrafted, the viral original | Global brand recognition, mass production | Swiss craftsmanship, high-quality fresh chocolate |
DIY: Recreating the Viral Pistachio Chocolate Bar at Home
For those who can't find or afford the authentic version, many recipes have emerged to make a homemade version. The process involves:
- Toasting the Kataifi: Shredded phyllo dough is lightly toasted in butter until golden brown and crispy, creating the signature crunch.
- Making the Filling: Combine pistachio butter, tahini, and the toasted kataifi. Some recipes add a touch of salt or sugar to taste.
- Melting the Chocolate: Melt a quality milk, dark, or white chocolate in a double boiler.
- Assembling the Bar: Pour a thin layer of melted chocolate into a bar mold. Add the filling mixture, then top with another layer of melted chocolate. Decorate with crushed pistachios if desired.
- Setting and Serving: Refrigerate the bar until it is completely set before enjoying the homemade version of this viral sensation.
The Lasting Legacy of the Pistachio-Filled Bar
The rise of the Dubai chocolate bar demonstrates the power of social media to launch a food trend into global stardom. While the initial craze may eventually fade, the popularity of the flavor combination has cemented the place of pistachio-filled chocolate in the gourmet sweets market. From traditional chocolatiers adding a modern twist to their lineup to DIY enthusiasts experimenting in their kitchens, the viral bar has inspired a new wave of nutty, crunchy confections. The success of this single product has not only brought international attention to its creators but also introduced millions to the vibrant and delectable flavors of Middle Eastern desserts.
Conclusion
The chocolate bar that has pistachios in the middle, and subsequently took the world by storm, is the viral Dubai chocolate bar from Fix Dessert Chocolatier. Its luxurious filling, featuring creamy pistachio butter, earthy tahini, and crunchy kataifi pastry, set a new standard for textured chocolate treats. This creation has not only inspired countless imitators from large brands like Lindt and Läderach but has also become a popular homemade delicacy. The enduring popularity of this unique flavor profile has cemented pistachio-filled chocolate as a gourmet sensation well beyond its initial social media hype. For any chocolate lover seeking a new and exciting experience, the Dubai-style pistachio bar offers a perfect blend of rich, creamy, and crunchy delight.
Visit a gourmet food resource for more on artisanal chocolate creations.
