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Understanding the Ingredients in Nature's Own Whole Wheat Bread

2 min read

According to syndicated IRI data, Nature's Own has been the #1 selling bread brand, a testament to its popularity. For health-conscious consumers, understanding the ingredients in Nature's Own whole wheat bread is essential for making informed dietary decisions.

Quick Summary

A detailed look into the components of Nature's Own 100% Whole Wheat Bread reveals whole wheat flour, water, and yeast, alongside various lesser-known additives for texture and preservation. The product contains added sugar and is moderately processed.

Key Points

  • Core Ingredients: The primary ingredients are whole wheat flour, water, yeast, brown sugar, and wheat gluten.

  • Additives for Shelf Life: It contains cultured wheat flour and vinegar, which act as natural preservatives.

  • Emulsifiers and Conditioners: Ingredients like distilled monoglycerides, soy lecithin, enzymes, and ascorbic acid are used to create the bread's soft, consistent texture.

  • Moderately Processed: Despite its whole grain base, the bread is moderately processed due to the number of added ingredients.

  • Contains Added Sugar: Brown sugar is included, contributing to the added sugar content, which is important for those monitoring their intake.

  • Allergen Information: The bread contains wheat and soy, and may be manufactured on shared equipment with sesame, posing a risk for those with allergies.

  • No High Fructose Corn Syrup: Nature's Own emphasizes that its breads are made without high fructose corn syrup or artificial preservatives, colors, or flavors.

In This Article

Core Ingredients of Nature's Own 100% Whole Wheat Bread

Nature's Own 100% Whole Wheat Bread contains several key ingredients. Whole wheat flour is the primary ingredient, providing fiber and nutrients from the entire wheat kernel. Water and yeast are fundamental for dough formation and leavening. Brown sugar is included for flavor and yeast activation. Wheat gluten is added to improve dough elasticity and texture.

Diving into the Minor Additives

In addition to the core components, the bread includes additives at 2% or less to enhance quality and shelf life. Salt is used for flavor and to control yeast. Cultured wheat flour and vinegar help preserve freshness by inhibiting mold. Soybean oil, distilled monoglycerides, and soy lecithin act as emulsifiers for moisture and a soft texture. Enzymes improve dough handling, and ascorbic acid (Vitamin C) strengthens gluten. Monocalcium phosphate aids leavening and provides calcium. Some loaves may have wheat bran topping for extra fiber.

Comparison Table: Nature's Own 100% Whole Wheat vs. Artisan Bread

Comparing Nature's Own to a traditional artisan whole wheat loaf highlights differences in ingredients, processing, and shelf life.

Feature Nature's Own 100% Whole Wheat Traditional Artisan Whole Wheat
Primary Ingredients Whole Wheat Flour, Water, Yeast, Brown Sugar, Wheat Gluten Whole Wheat Flour, Water, Yeast, Salt
Additives & Preservatives Contains cultured wheat flour, monoglycerides, soy lecithin, enzymes, etc. to extend shelf life. Typically contains no additives or preservatives, relying on natural fermentation.
Processing Level Moderately processed, with multiple additives for specific functions. Minimally processed; made with simple ingredients.
Texture & Flavor Engineered for a consistently soft, light texture and a mildly sweet flavor. Can be denser with a more complex, yeasty flavor profile.
Shelf Life Designed to last for a week or more on the supermarket shelf. Best consumed within a day or two of baking.
Cost Generally more affordable and widely available. Often more expensive due to labor-intensive production.

Decoding the Health Implications

While Nature's Own utilizes whole grains, it also contains added sugar and is classified as moderately processed by the EWG due to its additives. The brand does not use high fructose corn syrup or artificial additives. Consumers with sensitivities should note the presence of wheat, soy, and potential sesame cross-contamination. It can be part of a balanced diet in moderation. You can find more information on food ingredients and processing from resources like the Environmental Working Group (EWG).

Conclusion

Nature's Own whole wheat bread combines whole wheat flour with various additives to achieve its desired texture and shelf life. While providing whole grains and fiber, the presence of added sugar and processing ingredients means consumers should consider the full list in the context of their dietary goals. Reviewing the ingredients allows consumers to make informed choices about incorporating this bread into their diet.

Frequently Asked Questions

No, Nature's Own states that its breads are never made with high fructose corn syrup.

No, the bread is not gluten-free as it contains whole wheat flour and added wheat gluten, making it unsuitable for individuals with celiac disease or gluten intolerance.

Monoglycerides and other emulsifiers are used to improve the texture, softness, and moisture retention of the bread, which helps extend its shelf life.

Yes, the product is made with 100% whole wheat flour, which means it contains the entire wheat kernel and offers more fiber than refined flour.

The Environmental Working Group (EWG) classifies this product as having moderate processing concerns, noting the presence of additives, even though it is made with whole wheat flour.

Yes, the ingredient list includes brown sugar, which contributes to the total added sugar content of the bread.

Yes, the bread contains wheat and soy. Additionally, it may be manufactured on equipment that processes products containing sesame, which can be an important consideration for allergy sufferers.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.