Unpacking the Nutrition Diet: What collagen does Erewhon use?

November 3, 2025 •

4 min read

According to Erewhon's product pages, the natural production of collagen declines with age, making supplements a popular choice for health-conscious consumers. For those wondering what collagen does Erewhon use, the answer is a combination of both proprietary blends and select third-party brands.

Quick Summary

Erewhon incorporates various collagen products into its diet offerings, including its own multi-collagen and hydro-peptides, as well as third-party brands like Vital Proteins and Agent Nateur. The collagen is sourced from bovine, marine, and eggshell membrane, providing a spectrum of types and benefits for skin, hair, joints, and gut health.

Key Points

Multi-Source Approach: Erewhon uses collagen from multiple sources, including bovine, marine, chicken bone broth, and eggshell membrane.
Branded and Third-Party Options: The store carries its own proprietary collagen products, like Multi Collagen Protein and Hydro Collagen Peptides, alongside other brands such as Vital Proteins and Agent Nateur.
Variety of Collagen Types: Erewhon's collagen products offer different types (e.g., I, II, III, V, X) to target various health benefits, including skin, joint, and gut health.
Hydrolyzed for Absorption: Many of Erewhon's collagen products, including their Hydro Collagen Peptides, are hydrolyzed for better absorption and easy digestion.
Ingredient in Famous Smoothies: Collagen is a key ingredient in popular Erewhon smoothies, like the Hailey Bieber 'Strawberry Glaze', valued for its skin-boosting properties.
Targeted Formulas: Beyond simple powders, some Erewhon products like RegenerAge Collagen Complete combine collagen with other beneficial supplements like hyaluronic acid and chondroitin sulfate.

What Collagen Does Erewhon Use? The In-Store and Branded Breakdown

As a prominent name in the health and wellness space, Erewhon is known for its curated selection of premium foods and supplements. When it comes to collagen, Erewhon doesn't rely on a single source or brand. Their approach incorporates a diverse range of products to cater to different dietary needs and wellness goals. This includes their own branded collagen powders, specific collagen products in their renowned smoothies, and carrying other well-known supplement brands.

Erewhon's Own Branded Collagen

Erewhon offers several proprietary collagen products, each with a unique formulation:

Erewhon Multi Collagen Protein: This comprehensive blend features ten different types of collagen derived from four distinct food sources: bovine peptides, marine peptides, fermented eggshell membrane, and chicken bone broth. It is enhanced with Vitamin C and probiotics to support overall wellness, from skin and hair to gut health and joint flexibility.
Erewhon Hydro Collagen Peptides: This simpler, grass-fed bovine hide collagen product focuses on Types I and III peptides. It is unflavored and hydrolyzed for easy digestion, making it a versatile addition to any hot or cold liquid.
Erewhon RegenerAge Collagen Complete: Available in capsules, this product combines collagen peptides (Types I, II, and III from bovine and chicken) with other beneficial ingredients like hyaluronic acid, chondroitin sulfate, and antioxidants from grape seed and red wine extracts.

Third-Party Collagen Brands Carried by Erewhon

Beyond its house brand, Erewhon also stocks and utilizes collagen from other trusted names in the supplement industry. This allows for a wider array of options, including different formulations and dietary specializations.

Vital Proteins: A popular choice, Vital Proteins' bovine-sourced collagen peptides and marine-sourced versions are available at Erewhon. Vital Proteins' vanilla collagen has also been specifically cited as an option for replicating the famous Hailey Bieber smoothie.
Agent Nateur: This brand's collagen is included in certain specialty drinks, such as the Erewhon Superbloom juice.

The Importance of Different Collagen Sources

Collagen is not a one-size-fits-all protein; different sources offer varying compositions of collagen types, which are associated with different benefits. Erewhon's use of a multi-sourced approach reflects this understanding.

Bovine Collagen: Sourced from cowhides, bovine collagen is rich in Type I and Type III collagen, the most abundant types in the human body. Type I is crucial for skin, bones, tendons, and ligaments, while Type III is important for supporting healthy organs and skin.
Marine Collagen: Sourced from fish, marine collagen is primarily Type I collagen. It is known for its high bioavailability and is often associated with skin health, hydration, and elasticity.
Chicken Collagen: Typically rich in Type II collagen, which is the main component of cartilage. This source is often used for joint health support.
Eggshell Membrane Collagen: This source contains a variety of collagen types (including I, V, and X), as well as other beneficial compounds like hyaluronic acid and chondroitin sulfate, making it effective for both skin and joint support.

Comparison of Collagen Products at Erewhon

Here's a breakdown of some of the collagen options available at Erewhon, highlighting their key differences:


Feature	Erewhon Multi Collagen Protein	Erewhon Hydro Collagen Peptides	Vital Proteins Marine Collagen
Collagen Types	10 types (I, II, III, V, X)	Types I & III	Type I
Sources	Bovine, Marine, Chicken, Eggshell Membrane	Grass-Fed Bovine	Wild-Caught Whitefish
Primary Benefit	Broad spectrum support (skin, hair, joints, gut)	Skin elasticity, joint health	Skin health and joint support
Format	Powder	Powder	Powder
Flavor	Unflavored	Unflavored	Unflavored
Additives	Vitamin C, Probiotics	Biotin, Amino Acids	None specified

How Collagen is Featured in Erewhon Smoothies

The famous Erewhon smoothies, like the Hailey Bieber 'Strawberry Glaze' smoothie, often feature collagen as a key ingredient for its purported beauty and wellness benefits. The inclusion of vanilla collagen powder contributes to both the protein content and the creamy texture. Different smoothie recipes may call for various collagen powders, depending on the specific health benefits being promoted. The use of premium, and often proprietary, collagen is a core part of the value proposition behind these high-end beverages.

Conclusion: Navigating Erewhon's Collagen Options

For those seeking to understand what collagen does Erewhon use, the answer is not singular but reflects a commitment to offering a variety of high-quality, multi-sourced options. By providing its own comprehensive blends, along with stocking reputable third-party brands, Erewhon allows customers to choose a product that best aligns with their individual dietary needs and wellness objectives. Whether opting for a broad-spectrum powder, specific types from a single source, or enjoying a collagen-infused smoothie, consumers have access to a diverse range of choices to support their health from the inside out. For a comprehensive list of Erewhon's supplements, visit their official website for details on each product.

Frequently Asked Questions

While the in-store smoothie uses a house vanilla collagen, many copycat recipes suggest using Vital Proteins Vanilla Collagen Peptides as a high-quality substitute.

Erewhon uses both. Their Multi Collagen Protein is a blend of bovine, marine, and other sources, while their Hydro Collagen Peptides is specifically grass-fed bovine-sourced.

Erewhon's Multi Collagen is formulated to support healthy skin, hair, and nails, as well as joint flexibility and gut health, with 10 types of collagen and added probiotics.

Yes, Erewhon's branded collagen products, such as the Hydro Collagen Peptides and Multi Collagen Protein, are available for purchase on their website.

Yes, Erewhon’s Multi Collagen Protein and Hydro Collagen Peptides are gluten-free and dairy-free, designed to be compatible with various dietary lifestyles.

While Erewhon stocks other brands and products, its proprietary collagen products are derived from animal sources (bovine, marine, chicken, eggshell). Customers may need to explore other brands for vegan options.

Collagen is added to Erewhon smoothies to boost their protein content and provide potential benefits for skin and joint health, aligning with the store's focus on functional foods.