A Philosophy Built on Natural Alternatives
Noshu was founded with a mission to create delicious treats that are low in sugar and carbohydrates, making them suitable for diabetics, those with insulin resistance, and anyone looking to reduce their sugar intake. To achieve this, the brand has developed a careful selection of ingredients that mimic the taste, texture, and function of sugar and wheat flour. The specific ingredients vary depending on the product, but a few key components are consistently used across their range, including baking mixes, donuts, and indulgence bars.
The Sweeteners: Natural and Zero-Glycemic
At the heart of Noshu's sugar-free formula are its plant-derived sweeteners. Unlike many 'diet' products, Noshu avoids synthetic sweeteners, opting for those that do not cause a spike in blood sugar or insulin levels.
Erythritol
Erythritol is a sugar alcohol that is naturally found in fruits like grapes, pears, and watermelons. Noshu uses a non-GMO form of erythritol extensively. It is well-regarded for its clean, sugar-like taste and does not contribute to dental decay. The body does not metabolize erythritol, so it is a zero-calorie option that passes through the body without affecting blood glucose levels. Erythritol is a cornerstone ingredient in many Noshu products, from baking mixes to chocolate chips and indulgence bars.
Stevia Leaf Extract
Derived from the stevia plant, Stevia Leaf Extract is a natural, zero-calorie sweetener that is hundreds of times sweeter than sugar. Noshu uses Stevia (specifically, Steviol Glycosides) in combination with erythritol and other sweeteners to achieve the right level of sweetness without a bitter aftertaste. It is found in many products, from their chocolate compounds to cake mixes.
Monk Fruit Extract
Monk Fruit Extract, or Siraitia grosvenorii, is another plant-based, natural sweetener used by Noshu. Like stevia, it is much sweeter than sugar and has zero calories. It is often combined with other sweeteners to provide a well-rounded flavor profile. Monk fruit can be found in Noshu's indulgence bars and other sweet treats.
Maltitol (With a Caveat)
While Noshu generally avoids maltitol, they do use it in some products, such as their baking chips, for its excellent bake stability. Maltitol is a sugar alcohol that can have a laxative effect if consumed in excess, which is a common warning for Noshu's baking chip products. The company is transparent about this specific use on their website.
Fibers and Texturizers
To compensate for the bulk and texture that sugar and traditional flours provide, Noshu incorporates a number of dietary fibers and thickeners into its recipes.
- Polydextrose: A synthetic polymer of glucose that functions as a soluble dietary fiber. It adds bulk, texture, and a mildly sweet taste to products. Polydextrose is a common ingredient in Noshu's indulgence bars and baking chips.
- Inulin and Chicory Root Fibre: These are natural soluble fibers that also act as prebiotics, feeding beneficial bacteria in the gut. Chicory root fibre is a staple in many Noshu products, contributing to both sweetness and fiber content.
- Soluble Corn Fibre: Another source of dietary fiber that adds to the texture and sweetness of Noshu's treats.
- Vegetable Glycerine, Xanthan Gum, and Guar Gum: These ingredients act as binding agents and emulsifiers, ensuring a smooth, consistent texture in products like donuts and bars.
Comparison Table: Noshu vs. Traditional Treats
To better understand Noshu's ingredient choices, here's a side-by-side comparison of a typical Noshu treat versus a traditional, sugar-laden equivalent.
| Ingredient Category | Typical Noshu Product | Typical Traditional Product |
|---|---|---|
| Sweeteners | Erythritol, Stevia, Monk Fruit, Xylitol | Refined Sugar, High Fructose Corn Syrup |
| Fibers | Chicory Root Fibre, Polydextrose, Soluble Corn Fibre | Minimal or none |
| Flour | Almond Flour, Coconut Flour, Wheat Flour (for some mixes) | Wheat Flour (High Gluten) |
| Fats | Vegetable Fat, Cocoa Butter, Coconut Oil | Hydrogenated Oils, Butter, Margarine |
| Fillers/Bulking | Fibers, Nuts, Cocoa Solids | Sugar, Cheap starches |
| Protein Source | Milk Solids, Soy Protein Isolate | Eggs, Dairy |
Other Notable Ingredients
Noshu incorporates a variety of other high-quality, non-GMO ingredients to enhance the flavour and nutritional profile of its products. Nuts like cashews, almonds, and peanuts are often featured, especially in the nut bars. For chocolate-based items, cocoa solids and non-GMO vegetable fats are used. The brand also includes natural flavors, colors, and emulsifiers like soy lecithin to ensure a great taste and mouthfeel. For some baking mixes, such as the rich chocolate cake mix, Australian wheat flour is still listed, but alongside the sugar substitutes and fibers. The company notes that its premium ingredients are a factor in the higher cost of its products compared to regular, sugar-filled alternatives.
Conclusion: A Clear Distinction from Conventional Ingredients
In summary, the main ingredients in Noshu are a collection of natural, high-quality alternatives designed to replace refined sugar and excessive carbs without sacrificing taste. The brand's use of zero-glycemic sweeteners like erythritol, stevia, and monk fruit, combined with prebiotic fibers and other carefully selected components, sets it apart from traditional sweets. While specific ingredients will always vary between products, the core philosophy of prioritizing health and flavor remains consistent across the entire Noshu range. For more information on Noshu's ingredient choices and FAQs, you can visit the Noshu Australia website.
