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What biscuit has the most sugar? A deep dive into sweet treats

4 min read

According to a 2018 study by Action on Sugar, a staggering 74% of biscuits sold in UK supermarkets were categorized as 'high' in sugar. This raises a critical question for consumers: what biscuit has the most sugar, and how can you navigate the sugar-laden world of sweet snacks?

Quick Summary

An analysis of popular supermarket biscuits shows a wide disparity in sugar content, with iced and chocolate-coated varieties containing the most sugar per 100g. The article explains how to decipher nutrition labels and choose better options by understanding manufacturer serving sizes and hidden ingredients.

Key Points

  • Highest Sugar Biscuits: Iced biscuits, on average, contain the most sugar per 100g, often exceeding 43g.

  • Hidden Sugars: Be vigilant for hidden sugars like corn syrup, fructose, and dextrose listed in the ingredients.

  • Traffic Light Labeling: Look for the 'of which sugars' on labels; over 22.5g/100g is considered high.

  • Beware of Portions: Manufacturer serving sizes can be misleadingly small, causing higher-than-expected sugar intake per sitting.

  • Healthier Alternatives: Opt for plainer options like rich tea or shortbread, or choose whole food swaps like fruit and nuts.

  • Decipher Ingredients: If a form of sugar is one of the first few ingredients, the biscuit is likely sugar-heavy.

In This Article

The Surprising Truth About Biscuit Sugar Content

For many, a biscuit is a simple, comforting treat. However, what lies beneath the surface—or the sugary icing—can be quite different. Research from organizations like Action on Sugar and studies published in the BMJ Open have shed light on the high sugar levels present in many popular products. These findings highlight a significant gap between consumer perception and reality, revealing that a large majority of common biscuits contain excessive amounts of sugar.

The Categories with the Most Sugar

Studies consistently show that certain types of biscuits are far more sugary than others, typically due to added coatings, fillings, and decorations. On average, iced biscuits contain the highest amounts of sugar, with one study reporting an average of 43.5g per 100g. This is followed closely by products that are fully coated in chocolate or filled with sweet creams. At the other end of the spectrum, plainer varieties like shortbread were found to contain significantly less, averaging 17.5g per 100g.

Branded vs. Own-Label and the Portion Size Problem

While it might be tempting to assume own-brand biscuits are healthier, a 2018 study noted that branded biscuits often contain more sugar than supermarket own-label versions, averaging 32.8g vs. 28.3g per 100g. Another major issue is the manipulation of portion sizes. A product can appear to have a reasonable amount of sugar per serving, but a single pack might contain multiple servings, encouraging overconsumption. For example, some breakfast biscuits can contain over 10g of sugar per serving, and a single snack pack of McVitie's Iced Gems packs 12.9g of sugar. This clever packaging can easily lead consumers to consume much more sugar than they realize in a single sitting.

Hidden Sugars and Ingredient Lists

Many people are aware of visible sugars, but hidden sugars are a significant contributor to overall intake. Manufacturers often use various names for added sugars to make the ingredient list seem less alarming. Common names include corn syrup, fructose, sucrose, maltose, and fruit juice concentrates. A crucial tip for identifying hidden sugars is to check the ingredient list. Since ingredients are listed in descending order by weight, if a form of sugar appears near the top, it means the product is high in sugar, regardless of what the front-of-pack label might suggest.

Biscuit Comparison: Highest vs. Lowest Sugar (per 100g)

To help visualize the difference in sugar content, here is a comparison of biscuit categories based on average sugar content per 100g, according to various studies.

Biscuit Type Average Sugar (per 100g) Typical Examples Notes
Iced Biscuits 43.5g McVitie's Iced Gems, Fox's Party Rings Heavily coated with icing.
Chocolate Coated 32.8g (Branded) McVitie's Milk Chocolate Digestives, Cadbury Fingers The chocolate coating significantly increases sugar.
Vanilla Cream Cookies ~34.0g Generic Vanilla Cream Cookies Sweet filling contributes to high sugar.
Plain Biscuits (e.g., Rich Tea) <17.0g McVitie's Rich Tea, ASDA Rich Tea Minimal added sugar, less sweet.
Shortbread 17.5g Walkers Shortbread, supermarket own-brand High in fat but lower in sugar than iced varieties.

Reading Nutrition Labels: What to Look For

Deciphering a nutrition label is a key skill for reducing sugar intake. Look for the 'Carbohydrates (of which sugars)' figure on the packaging. Here's what the traffic light system indicates:

  • High: More than 22.5g of total sugars per 100g.
  • Medium: Between 5g and 22.5g of total sugars per 100g.
  • Low: 5g or less of total sugars per 100g.

It's important to remember that 'sugars' includes naturally occurring sugars from milk (lactose) and fruit, not just added sugar. However, for a biscuit, most of the sugar is added, so a high 'of which sugars' figure is a clear red flag. Also, check the serving size carefully, as manufacturers may list nutrition for a small, unrealistic portion.

Making Healthier Biscuit Choices

While it is challenging to find a genuinely low-sugar biscuit, there are mindful strategies for enjoying a treat. Opt for simpler biscuits like plain shortbread or rich tea over heavily iced or chocolate-coated options. A better choice might be a biscuit made with less refined ingredients, such as whole wheat or oats, often found in digestive-style biscuits. Another option is to choose smaller, portion-controlled packets to prevent overindulgence. For those seeking true low-sugar alternatives, consider homemade recipes using natural sweeteners or simply swap the biscuit for a piece of fruit or a handful of nuts.

Conclusion

In the quest to determine what biscuit has the most sugar, the evidence points towards iced biscuits, chocolate-coated varieties, and cookies with creamy fillings as the primary culprits. While a treat is perfectly fine in moderation, understanding the sugar content of these items is vital for informed decision-making. By learning to read and interpret nutrition labels and being aware of deceptive portion sizes, consumers can significantly reduce their sugar intake. The key lies in awareness, moderation, and choosing simpler, less-processed alternatives where possible.

For more in-depth data on sugar content, a valuable resource is the study published in BMJ Open on the sugar and energy content of cakes and biscuits: Cross-sectional survey of the amount of sugar and energy in cakes and biscuits available in the UK.

Frequently Asked Questions

Generally, biscuits that are iced, filled with cream, or coated in chocolate contain the highest sugar levels. Examples include McVitie's Iced Gems and Mrs. Crimble's Gluten Free Jam Coconut Rings.

To check the sugar content, look at the nutrition label on the product packaging. Find the 'Carbohydrates (of which sugars)' value. For comparison, products with more than 22.5g of sugars per 100g are considered high.

Not necessarily. Many sugar-free biscuits replace sugar with sugar alcohols, which can cause digestive issues if eaten in excess. They also often contain a similar number of calories and fat as regular biscuits, so they should still be consumed in moderation.

Yes, manufacturer-defined portion sizes can be deceptive. A single pack might contain multiple servings, meaning you could be consuming much more sugar in a single sitting than you realize.

Simpler biscuits like plain shortbread, rich tea, or oatcakes tend to have lower sugar content than iced or filled varieties. Some brands offer healthier versions of popular biscuits using alternative ingredients.

Biscuits primarily contain added sugars for flavor and texture. Unlike natural sugars found in fruits and dairy, these are typically considered 'free sugars'. The total 'of which sugars' figure on a label includes both types, but for biscuits, the number is predominantly from added sugar.

Yes, regularly eating high-sugar biscuits can contribute to health issues such as weight gain, type 2 diabetes risk, tooth decay, and higher blood pressure. The refined flour and fats in many biscuits also play a role.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.