The evolution of Percy Pig's ingredients
The history of Percy Pig's recipe is a journey of innovation and response to changing consumer demands. When the iconic sweets were first introduced in 1992, they were made with pork gelatin, a standard ingredient for giving gummy sweets their characteristic chewiness. For decades, this remained the recipe, but Marks & Spencer began a process of transformation in the 2010s to make the product more inclusive for different dietary needs.
The switch to vegetarian and then vegan
Starting in 2011, M&S introduced a vegetarian option, followed by removing gelatin from standard Percy Pig products in 2019, using pectin instead. By 2022, the full range became vegan-friendly by removing beeswax.
The current vegan ingredient list
Today, Percy Pig sweets are plant-based. Key ingredients include Glucose Syrup, Sugar, Modified Potato Starch, Dextrose, Modified Tapioca Starch, Fruit Juice from Concentrates (apple, mandarin, elderberry), Acids, Potato Protein, Flavourings, Sunflower Oil, Gelling Agent: Pectin, Fruit Concentrates (black carrot, blueberry for colour), Glazing Agent: Carnauba Wax, and Caramelised Sugar Syrup.
How key ingredients contribute to the final product
- Pectin: Replaces gelatin as the gelling agent.
- Modified Starches: Help create the gummy texture.
- Fruit Juice Concentrates: Provide flavour and colour.
- Potato Protein: Contributes to texture.
- Carnauba Wax: Provides a shiny finish.
Original (Gelatin) vs. Modern (Vegan) Percy Pig Ingredients
| Ingredient Category | Original (Pre-2019) | Modern (Post-2022) |
|---|---|---|
| Gelling Agent | Pork Gelatin | Pectin (from fruit) |
| Chewiness Factor | Gelatin, providing a classic, very bouncy gummy texture. | Potato protein and modified starches. |
| Glazing Agent | Beeswax | Carnauba Wax |
| Animal Products | Contains pork gelatin and beeswax. | Contains no animal products whatsoever. |
| Dietary Suitability | Not suitable for vegetarians, vegans, or halal diets. | Suitable for vegetarians and vegans. Halal status is debated due to the pig shape, but ingredients are permissible. |
Behind the iconic sweet
Percy Pig sweets are made in Germany by Katjes under license from M&S. They feature fruity flavours like raspberry, grape, and elderberry. The recipe change to vegan has been discussed by fans regarding taste, but M&S states the flavour is maintained.
Conclusion
Percy Pig sweets have transitioned from gelatin-based to fully vegan, using fruit juice, pectin, and starches. This change reflects modern dietary trends. Today, what is Percy Pig made out of is a plant-based mix aiming for the same flavour and texture more ethically.