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What is popular at Whole Foods? Top Trends and Cult Favorites

4 min read

According to Whole Foods Market's own trend report, international snacking, new hydration drinks, and the ever-adaptable dumpling are some of the biggest trends for 2025. To truly understand what is popular at Whole Foods, however, you need to explore both the latest fads and the enduring cult favorites that keep loyal shoppers coming back.

Quick Summary

A comprehensive guide to the hottest and most beloved products at Whole Foods, highlighting seasonal and yearly trends, customer-favorite 365 brand staples, budget-friendly bulk options, and can't-miss specialty department finds.

Key Points

  • 2025 Trends: Look for globally inspired dumplings, crunchy texture-focused snacks, functional hydration drinks, and sourdough products beyond bread.

  • 365 Cult Favorites: Top-selling private label items include Ginger Sparkling Water, Cauliflower Pizza Crust, Pistachio Nut Clusters, and competitively priced eggs.

  • Best-in-Class Departments: The meat and seafood counters are known for high animal welfare standards and responsibly farmed options like salmon.

  • Prepared Foods and Bakery: Don't miss out on quick-and-easy meals from the prepared foods section or the famous Berry Chantilly Cake from the bakery.

  • Budget-Friendly Buys: Maximize value by shopping the 365 brand, buying in bulk for grains and nuts, and keeping an eye out for weekly sales.

  • Popular Non-Food Items: Whole Foods' beauty and body care products, which ban over 100 ingredients, and responsibly sourced floral arrangements are also customer favorites.

  • Specialty Finds: The wine and cheese sections offer affordable and unique selections, from inexpensive wine to high-quality Greek cheeses.

In This Article

Navigating the Whole Foods Experience: What's Hot and What's Always Loved

Whole Foods Market has evolved into a grocery destination known for high-quality, organic products and specialty finds, yet certain items consistently stand out. Shoppers are drawn to a mix of trendy new releases, reliable store-brand staples, and unique gourmet offerings. This guide breaks down the most popular products you can expect to find, from the latest 2025 trends to the long-standing fan favorites.

The Hottest Food Trends for 2025

Whole Foods Market's Trends Council annually predicts the next big things in food, giving shoppers a sneak peek into what's gaining traction on grocery shelves. The 2025 list features some intriguing and innovative concepts.

Adaptable Dumplings and Global Flavors

One of the most exciting developments is the rise of dumplings and globally-inspired snacks. Shoppers are gravitating towards convenient, high-quality frozen dumplings like MìLà Pork Soup Dumplings. Additionally, the snack aisle is expanding with international flavors, such as Fly By Jing's Sweet Sichuan Sprouted Cashews and Siete's Mexican Vanilla Chocolate Chip Cookies.

The Allure of 'Crunch'

The 'crunch' trend is all about texture. This isn't just about chips; it's about adding crispy elements to every meal. Look for sprouted almonds from Daily Crunch, crispy pineapple chips from GoodSAM, and even savory chili crisp that can be added to anything from eggs to noodles.

Hydration Beyond Water

Forget plain water; the new trend is about functional hydration. Shoppers are seeking beverages with added benefits, like electrolytes and antioxidants. Popular choices include cactus water from brands like Pricklee, sparkling coconut water from Harmless Harvest, and a variety of teas, including cold brew bags and milk teas.

Sourdough's Second Act

Following its pandemic-era baking boom, sourdough is now appearing in a variety of packaged goods. Shoppers can find sourdough-based crackers, pastas, and even innovative options like pumpkin turmeric sourdough bread in the bakery.

Cult Favorites from the 365 Brand

For many loyal customers, the value and quality of Whole Foods' private label, 365 by Whole Foods Market, is a major draw. These items have achieved 'cult favorite' status for a reason.

The Sweet and Savory Snacker's Dream

  • 365 Ginger Sparkling Water: A less sweet, spicy alternative to traditional ginger ale.
  • 365 Pistachio Nut Clusters: A perfect balance of salty and sweet for on-the-go snacking.
  • 365 Coffee & Donut Ice Cream: An indulgent, fan-favorite treat with coffee ice cream and donut pieces.
  • 365 Cape Cod Trail Mix: A classic, crowd-pleasing mix of cashews, almonds, and cranberries.

Innovative Kitchen Staples

  • 365 Cauliflower Pizza Crust: A grain-free and gluten-free option for a healthier pizza night.
  • 365 Eggs: Competitively priced and always cage-free or better, making them a great value.
  • 365 Organic Olive Oil: A pantry staple known for its quality and affordability.
  • 365 Organic Riced Cauliflower: A convenient way to incorporate more vegetables into your meals.

Can't-Miss Departmental Best Sellers

Beyond the branded items, Whole Foods is famous for its in-store departments, which feature high-quality and sometimes hard-to-find products.

The Meat and Seafood Counter

Shoppers consistently praise the beef and salmon selections at Whole Foods. The meat department offers high animal welfare standards, with no added hormones or antibiotics, ever. The Responsibly Farmed and wild-caught salmon options are also top sellers.

The Prepared Foods and Bakery

For a quick and delicious meal, many customers head to the prepared foods section. The Berry Chantilly Cake is a legendary bakery item that sells out regularly. Additionally, the salad bar and hot food buffet offer quick, high-quality, and customizable meal options.

Specialty Cheese and Wine

The specialty department, which includes cheese, coffee, tea, and wine, is a highlight for many. Unique cheeses, a wide selection of organic coffee, and affordable wine options like the Three Wishes brand are highly sought after.

Comparison Table: Best Value vs. Cult Favorite

When shopping at Whole Foods, it can be helpful to know where to save and where to splurge. Here's a quick comparison of some popular product categories.

Category Best Value Option Cult Favorite/Specialty Item
Eggs 365 by Whole Foods Market Cage-Free Eggs Vital Farms Pasture-Raised Eggs
Pizza 365 Cauliflower Pizza Crust Pinsa Love Artisan Pepperoni Pinsa
Snacks 365 Cape Cod Trail Mix Dang Mango Sticky Rice Chips
Yogurt 365 by Whole Foods Market Yogurt Painterland Sisters Organic Skyr Yogurt
Cheese 365 by Whole Foods Market Cheeses Mt. Vikos Greek Feta

Conclusion: Finding Your Favorites at Whole Foods

Whether you're exploring the cutting-edge trends predicted for 2025 or stocking up on tried-and-true 365 brand essentials, Whole Foods offers a diverse range of popular products for every type of shopper. From high-quality meat and seafood to unique specialty cheeses and bakery items, the store's dedication to quality and responsible sourcing is evident. Focusing on the reliable 365 label for pantry staples and exploring the constantly evolving specialty and prepared foods sections is a solid strategy for a successful shopping trip. For more on the specific food trends, you can refer to the official Whole Foods Market 2025 Trends report.

The Popularity of Bulk Buys

Another enduringly popular section is the bulk bins. Shoppers can purchase just the right amount of everything from grains and rice to nuts and beans, which helps save money and reduces packaging waste. The bulk department often carries unique items like wild rice and za'tar, appealing to those looking to experiment in the kitchen without a large upfront commitment.

Beyond Groceries: Popular Non-Food Items

It's not all about food; certain non-food products also attract a large following. The store's strict Quality Standards apply to body care and beauty products as well, banning over 100 common ingredients. As a result, shoppers seek out the clean, high-quality shampoo and conditioner options. Additionally, responsibly sourced flowers, often found on sale, are a popular purchase for those looking to brighten their home.

Frequently Asked Questions

The Berry Chantilly Cake is widely regarded as one of the most popular and coveted desserts at Whole Foods, known for its layers of vanilla cake, berries, and whipped mascarpone frosting.

Yes, many 365 by Whole Foods Market products have achieved 'cult favorite' status. Shoppers particularly love items like the Ginger Sparkling Water, Cauliflower Pizza Crust, and Pistachio Nut Clusters.

Beyond food, popular non-food items include the store's responsibly sourced floral arrangements and their body care and beauty products, which adhere to strict quality standards by banning over 100 common ingredients.

Yes, buying from the bulk bins is often a cost-effective strategy, especially for items like grains, nuts, and spices. It also helps reduce packaging waste.

Whole Foods offers affordable wine options, with the Three Wishes brand often mentioned as a good, low-cost choice for shoppers looking for a bargain.

The 2025 trends list from Whole Foods Market highlights popular items like gourmet frozen dumplings, snacks with global flavors, crunch-focused snacks, functional hydration drinks, and new sourdough creations.

Look for value packs and lesser-known cuts of beef and poultry, and check the frozen seafood section for good prices on items like salmon. Regular promotions also offer opportunities to save.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.